Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999191392Author Eric KeilesFormat PaperbackPage Count 310Imprint Inc. OriginalPublisher Inc. OriginalWeight(grams) 336g

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies...

Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781724466952Author Jim HuffmanFormat PaperbackPage Count 158Imprint Jim Huffman LLCPublisher Jim Huffman LLCWeight(grams) 218gDimensions(mm) 229mm * 152mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998075310Author Buckley BarlowFormat PaperbackPage Count 212Imprint In the KnowPublisher In the KnowWeight(grams) 290g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781639080113Author Beat Kaspar BaudenbacherFormat PaperbackPage Count 376Imprint Fast Company PressPublisher Fast Company PressWeight(grams)...

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A...

WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780307460868Author Youngme MoonFormat PaperbackPage Count 288Imprint Crown Publishing Group, Division of Random House IncPublisher Random House USA...

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of...

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197618Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

In the annals of ancient history the lights of Alexander the Great and Gaius Julius Caesar shine brighter than any other, inspiring generations of dynasts and despots with their imperial exploits. Each has been termed the greatest military leader of the...

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of...

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for...

thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781527279605Author Bill HarteFormat PaperbackPage Count 164Imprint Create PossibilitiesPublisher Create PossibilitiesWeight(grams) 152g

***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing...

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second...

'A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.' Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia 'A thought-provoking text that challenges...

You built a business for yourself with a goal to reach new heights of success and bring home a sustainable high income. But the most important ingredient to finding that success is not you--it's your team! Industry superstar Mary Christensen has revealed...

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and...

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand...

Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995684959Author Marianne HartleyFormat PaperbackPage Count 158Imprint Butterfly House PublishingPublisher Butterfly House PublishingWeight(grams) 163g

Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060745868Author Joseph HeathFormat PaperbackPage Count 368Imprint HarperCollins PublishersPublisher HarperCollins Publishers Inc

Network marketing has helped people all over the world achieve financial independence-and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on...

Most companies send "one-size-fits-all" communication to everyone in their audience, leading to low engagement on their social media channels and emails left unread in their customers' inboxes because it's unclear to recipients how this information helps...

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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544524849Author Jack MurrayFormat PaperbackPage Count 322Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 408gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619616851Author Tom BreezeFormat PaperbackPage Count 150Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 200gDimensions(mm) 216mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780618785919Author Jay Conrad LevinsonFormat PaperbackPage Count 384Imprint Houghton Mifflin (Trade)Publisher Houghton MifflinWeight(grams)...

The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common from Microsoft to McDonald's to U.S. Steel that helped them grow...

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way-we hate our banks, love our smartphones, and...

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the...

The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands.PepsiCo sets the standard for how companies can envision and create their futures. Since...

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this...

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the...

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of...