Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781592407385Author Steve StouteFormat PaperbackPage Count 320Imprint Gotham BooksPublisher Gotham BooksWeight(grams) 278gDimensions(mm) 201mm * 132mm * 18mm

This book is based on the author's lengthy experience in creating communities and helping organizations and individuals thereby providing for evangelism and sustained growth. The result is dynamic marketing and sales at low, or no, cost of acquisition...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781603866361Author Claude HopkinsFormat PaperbackPage Count 88Imprint Merchant BooksPublisher Merchant Books

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999774816Author Mike MooreFormat PaperbackPage Count 176Imprint Franklin Kennedy PressPublisher Franklin Kennedy PressWeight(grams) 231gDimensions(mm)...

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to...

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique...

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781916181113Author Amy WoodsFormat PaperbackPage Count 366Imprint Content 10xPublisher Content 10xWeight(grams) 463gDimensions(mm) 216mm * 140mm * 21mm

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can't ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or...

Like the Web and email, podcasting ? technology for distributing audio and video on the Internet ? represents a paradigm shift in how businesses communicate with prospects and customers. Although substantial media coverage has stimulated corporate...

The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650467Author Michael C. ThomsettFormat PaperbackPage Count 352Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

This invaluable resource helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate.Making the leap into sales management means...

He wrote one of the most quintessentially English books, yet Kenneth Grahame (1859 -1932) was a Scot. He was four years old when his mother died and his father became an alcoholic, so Kenneth grew up with his grandmother who lived on the banks of the...

Land your next customer with total confidence you'll keep them for the long-term. Keep Your Customers shares a fresh perspective on the old problem of customer relations. Ali Cudby shares with business leaders how to set up customer engagement for...

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal...

Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad.According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful...

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to...

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781989737422Author Chris GarbaczFormat PaperbackPage Count 174Imprint Grammar Factory PublishingPublisher Grammar Factory PublishingWeight(grams)...

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974696010Author Debbie LevittFormat PaperbackPage Count 336Imprint Delta CX MediaPublisher Delta CX MediaWeight(grams) 585gDimensions(mm) 254mm * 178mm *...

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn't enough to differentiate your business-it needs to be designed for service from the ground...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781648372759Author Denison HatchFormat HardbackPage Count 302Imprint Echo Point Books & Media, LLCPublisher Echo Point Books & Media, LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544538983Author Bill KenneyFormat PaperbackPage Count 240Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 308g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615823331Author Mark StevensFormat PaperbackPage Count 240Imprint Msco Inc.Publisher Msco Inc.Weight(grams) 358g

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781982108649Author BergerFormat PaperbackPage Count 288Imprint Simon & SchusterPublisher Simon & Schuster

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781476759739Author Jonah BergerFormat PaperbackPage Count 272Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 213mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781412070874Author Ron ThatcherFormat PaperbackPage Count 136Imprint Trafford PublishingPublisher Trafford PublishingWeight(grams) 210g

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore - right? Actually,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781915787088Author Bradley J SugarsFormat PaperbackPage Count 200Imprint Biddles BooksPublisher Biddles Books

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780971483897Author Bob BakerFormat PaperbackPage Count 184Imprint Bob BakerPublisher Bob BakerWeight(grams) 441g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781761043871Author Toby PriceFormat PaperbackPage Count 336Imprint Viking AustraliaPublisher Penguin Random House Australia

Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632998651Author Ashley BuddFormat PaperbackPage Count 166Imprint River Grove BooksPublisher River Grove BooksWeight(grams) 218gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933356051Author T J RohlederFormat PaperbackPage Count 188Imprint Club-20 InternationalPublisher Club-20 InternationalWeight(grams) 245gDimensions(mm)...

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for...

Sales needs a rebrand in the creative industry. The creative pound contributes GBP13M every hour to the UK economy - our creative sector is truly world beating. Yet so many creative businesses and agencies still struggle to find consistent sales and...