Marketing

How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780375701207Author Ellen PhillipsFormat PaperbackPage Count 333Imprint Vintage BooksPublisher Random House USA IncWeight(grams) 310g

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket...

A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members...

An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital...

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal...

Drive revenue and grow your business by using the powerful concept of scarcity"Hurry, limited quantities available!""Act now, time is running out!" "Limit of one per customer!" Scarcity is an influence factor that carries a great deal of power, so it's...

Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692812365Author Donnie R SheltonFormat PaperbackPage Count 228Imprint Shelton PublishingPublisher Shelton PublishingWeight(grams) 308gDimensions(mm)...

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations...

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734244113Author Philip KotlerFormat PaperbackPage Count 284Imprint Idea Bite PressPublisher Idea Bite PressWeight(grams) 417gDimensions(mm) 229mm * 152mm...

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781476759739Author Jonah BergerFormat PaperbackPage Count 272Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 213mm *...

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591840701Author Michael J. SilversteinFormat PaperbackPage Count 320Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 305g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997618105Author Dr Arthur ShapiroFormat PaperbackPage Count 246Imprint Am Shapiro & Associates LLCPublisher Am Shapiro & Associates LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780473175047Author Sean D'SouzaFormat PaperbackPage Count 180Imprint PsychotacticsPublisher PsychotacticsWeight(grams) 240gDimensions(mm) 210mm * 148mm *...

Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing...

Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732651616Author Matt WardFormat PaperbackPage Count 122Imprint Breakthrough ChampionPublisher Breakthrough ChampionWeight(grams) 127gDimensions(mm) 198mm...

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with...

In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating...

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619616004Author Chad RiddersenFormat PaperbackPage Count 206Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 245gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989646178Author Fabian GeyrhalterFormat PaperbackPage Count 202Imprint BrandtroPublisher BrandtroWeight(grams) 195g

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single...

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366863Author Keith SchreiterFormat PaperbackPage Count 138Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060799908Author Al RiesFormat PaperbackPage Count 304Imprint HarperCollins PublishersPublisher HarperCollins Publishers IncWeight(grams) 295g

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and...

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. ...

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile...

Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains...

Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to...

A new, comprehensive guide to motoring and transport museums offering a fresh conversation on their role and the portrayal of our motoring history. Written by a long-established motoring writer with wide experience of driving and the fettling of old...

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942589044Author Pat PetriniFormat PaperbackPage Count 226Imprint Hal Elrod International, Inc.Publisher Hal Elrod International, Inc.Weight(grams)...

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by...