Marketing

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366214Author Tom Big Al SchreiterFormat PaperbackPage Count 148Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to...

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping...

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer...

This book is aimed at garden lovers and anyone keen to turn their gardening talent into a business. It's for those who, while stuck in an office, have always dreamed of making a living outdoors, for second career-ers who have a flair for gardening and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781077878167Author Mark WarnerFormat PaperbackPage Count 152Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 231gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486232591Author Barbara Baer CapitmanFormat PaperbackPage Count 160Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams)...

Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media...

The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366160Author Tom Big Al SchreiterFormat PaperbackPage Count 100Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

'If you want to learn from one of the greatest marketing minds alive, read this book.'Joe Polish, founder, Genius NetworkMarketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share...

The American corporation- deaf and blind to the world around it- needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996854603Author Heather LefevreFormat PaperbackPage Count 214Imprint I've Got the FeverPublisher I've Got the FeverWeight(grams) 295gDimensions(mm) 226mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781979374606Author Anthony ParkerFormat PaperbackPage Count 120Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

The hard part just got easy. You know how to sell-that's your job, after all-but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all.Hall-of-Fame-nominated...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781539993452Author Fbb PublicationsFormat PaperbackPage Count 136Imprint CreateSpacePublisher CreateSpaceWeight(grams) 191gDimensions(mm) 229mm * 152mm * 7mm

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way...

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore - right? Actually,...

Are you hungry to increase productivity in your workplace? Do you want to solve problems and enhance working relationships?A creative director with more than 25 years' experience, Patrick Collister introduces new ways to get the creative juices flowing...

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366429Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use...

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732748804Author Bill SchleyFormat PaperbackPage Count 204Imprint N.W. WidenerPublisher N.W. WidenerWeight(grams) 263gDimensions(mm) 216mm * 140mm * 12mm

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile...

How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937985882Author Samantha StoneFormat PaperbackPage Count 244Imprint Marketing Advisory Network, LLCPublisher Marketing Advisory Network, LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781336106Author Dancho DimkovFormat PaperbackPage Count 254Imprint Rethink PressPublisher Rethink PressWeight(grams) 397gDimensions(mm) 216mm * 140mm *...

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help...

`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the...

An imaginative approach to teaching sales techniques follows Max, the inventor of the wheel, on an illuminating journey to market and sell his new invention. Reprint. 40,000 first printing.Book InformationISBN 9780684856018Author Jeff CoxFormat...

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. ...

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one...

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal...

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket...

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor...

Most companies send "one-size-fits-all" communication to everyone in their audience, leading to low engagement on their social media channels and emails left unread in their customers' inboxes because it's unclear to recipients how this information helps...

The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage...