Marketing

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do, and 'purpose washing' is commonplace. Truth Be Told identifies the challenges and opportunities for marketing and PR in the age of purpose...

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping...

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781600250767Author Melissa FordFormat PaperbackPage Count 226Imprint Maurice BassettPublisher Maurice BassettWeight(grams) 200g

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the...

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781953606068Author Mike BreretonFormat PaperbackPage Count 126Imprint Engedi PublishingPublisher Engedi PublishingWeight(grams) 177gDimensions(mm) 229mm *...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366429Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820293Author Tomer SharonFormat PaperbackPage Count 344Imprint Rosenfeld MediaPublisher Rosenfeld Media

What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities...

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781646492312Author Jennifer BleamFormat PaperbackPage Count 144Imprint Msp Sales Revolution LLCPublisher Msp Sales Revolution LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781737029601Author Adam DuvanderFormat PaperbackPage Count 142Imprint EverydeveloperPublisher EverydeveloperWeight(grams) 172gDimensions(mm) 216mm * 140mm *...

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer...

Management is a fragmented and interdisciplinary area of study, with a lot of academic branches. Willman argues this tree is narrower at its roots, and these roots lie primarily in social science. Key to the purpose of the book is to present management...

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and...

Geoff Ramm has a passion for incredible customer service. In this book, he's hand-picked THE most original, unique and quirky examples of creative customer experiences that are guaranteed to inspire you and your team to outperform, outmanoeuvre and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781088010372Author Maruf YusufFormat PaperbackPage Count 174Imprint IngramSparkPublisher IngramSparkWeight(grams) 240gDimensions(mm) 229mm * 152mm * 9mm

Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing' is that they are all men. In Katy...

Wall Street Journal bestsellerWatch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives,...

The secrets to Apple's success and how to use them, from the Apple insider Ken SegallIn Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about...

Agency leaders spend the majority of their time on three areas - their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957657601Author Huib Van BockelFormat PaperbackPage Count 150Imprint The Social Publishing HousePublisher The Social Publishing House

Put values-and value-over volume with a professional services subscription model Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model - a model centered on selling transactions and inputs,...

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838278199Author Tom BowdenFormat PaperbackPage Count 366Imprint Footprint DigitalPublisher Footprint DigitalWeight(grams) 581gDimensions(mm) 244mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366214Author Tom Big Al SchreiterFormat PaperbackPage Count 148Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

A must have book if you are running a craft business and want to understand content marketing and social media networking to raise awareness of your handmade designs and learn how to sell your crafts online. If you are a creative or craft business...

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to...

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that...

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including...

A unique guidebook to B2B marketing and sales for practicing and aspiring managers.In Seamless - Your Best Guide to a Successful B2B Marketing, Selling, and Account Management Process, the authors and 20 successful businesspeople share their practical...

In 1859 the French navy was at a high point, having fought alongside the British in the Crimean War and developed a formidable fleet of fast wooden-hulled steam ships of the line. But in that very year the world's navies had to start over again when...

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford,...

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is data-rich but insight-poor and when most...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781604599657Author Claude C HopkinsFormat PaperbackPage Count 70Imprint Wilder PublicationsPublisher Wilder PublicationsWeight(grams) 113gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781935953289Author Stephanie ChandlerFormat PaperbackPage Count 252Imprint Authority PublishingPublisher Authority PublishingWeight(grams)...