Digital Marketing

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601631800Author Gail Z. MartinFormat PaperbackPage Count 192Imprint Career PressPublisher Red Wheel/Weiser

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423228578Author Marcus SheridanPage Count 6Imprint Barcharts, IncPublisher Barcharts, IncDimensions(mm) 279mm * 4mm * 215mm

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances...

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product...

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it...

Offering a critical approach to digital marketing strategies, this innovative book introduces the 'phygital', a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423239833Author Jennifer HermanPage Count 6Imprint Barcharts, IncPublisher Barcharts, IncWeight(grams) 68gDimensions(mm) 277mm * 208mm * 13mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423246718Author Rich BrooksPage Count 6Imprint Quickstudy Reference GuidesPublisher Barcharts, IncWeight(grams) 136gDimensions(mm) 279mm * 213mm * 3mm

Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives,...

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional...

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers - those who can impact a brand's marketing and advertising strategies...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992661274Author Chloe ThomasFormat PaperbackImprint Kernu PublishingPublisher Kernu Publishing

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to...

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile...

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The...

Creating virtual events is not as simple as moving the same content online - learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the...

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of...

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781800310599Author Paul DasFormat HardbackPage Count 120Imprint New Generation PublishingPublisher New Generation PublishingWeight(grams) 290gDimensions(mm)...

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781733095556Author Parul AgrawalFormat PaperbackPage Count 320Imprint Nirvana Wellness PublishingPublisher Nirvana Wellness PublishingWeight(grams)...

Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998190112Author Kiri MastersFormat PaperbackPage Count 176Imprint Kiriath MastersPublisher Kiriath MastersWeight(grams) 195gDimensions(mm) 203mm * 127mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781789330366Author Tim PettingaleFormat PaperbackPage Count 78Imprint www.fundamental-changes.comPublisher Fundamental Changes LtdWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544509877Author Michael LobanFormat PaperbackPage Count 278Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 354gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593418604Author Stephanie McnealFormat HardbackPage Count 272Imprint PortfolioPublisher Penguin Putnam Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781087849003Author Income MasteryFormat PaperbackPage Count 152Imprint Kazravan Enterprises LLCPublisher Kazravan Enterprises LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781643650470Author Mal CooperFormat PaperbackPage Count 102Imprint Wooden Pen PressPublisher Wooden Pen PressWeight(grams) 145gDimensions(mm) 229mm * 152mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538727935Author Robert McKeeFormat HardbackPage Count 272Imprint TwelvePublisher TwelveWeight(grams) 408gDimensions(mm) 231mm * 160mm * 23mm

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now-especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998996646Author Jessica BowmanFormat HardbackPage Count 198Imprint Seoinhouse.comPublisher Seoinhouse.comWeight(grams) 376gDimensions(mm) 216mm * 140mm *...

Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard. The reality is that most are not;...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544507712Author James Robert LayFormat PaperbackPage Count 280Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 358gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781333457Author Stacey KehoeFormat PaperbackPage Count 214Imprint Rethink PressPublisher Rethink PressWeight(grams) 312gDimensions(mm) 216mm * 140mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998367408Author Rich BrooksFormat PaperbackPage Count 320Imprint Flyte New MediaPublisher Flyte New MediaWeight(grams) 431gDimensions(mm) 229mm * 152mm *...

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their...

With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you ...if you...

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913361723Author Michael EzeanakaFormat PaperbackPage Count 98Imprint Millennium Publishing LtdPublisher Millennium Publishing LtdWeight(grams)...