Digital Marketing

This exciting career manual explores the fundamentals of the social media manager's profession and its endless possibilities. The explosion of social media sites like Facebook, Twitter, and LinkedIn has created a need for highly skilled...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the...

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423228578Author Marcus SheridanPage Count 6Imprint Barcharts, IncPublisher Barcharts, IncDimensions(mm) 279mm * 4mm * 215mm

Offering a critical approach to digital marketing strategies, this innovative book introduces the 'phygital', a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423239833Author Jennifer HermanPage Count 6Imprint Barcharts, IncPublisher Barcharts, IncWeight(grams) 68g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423246718Author Rich BrooksPage Count 6Imprint Quickstudy Reference GuidesPublisher Quickstudy Reference GuidesWeight(grams) 136g

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992661274Author Chloe ThomasFormat PaperbackImprint Kernu PublishingPublisher Kernu Publishing

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile...

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers - those who can impact a brand's marketing and advertising strategies...

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to...

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262543309Author Emily WestFormat PaperbackPage Count 280Imprint MIT PressPublisher MIT Press Ltd

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and...

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and...

Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard. The reality is that most are not;...

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this...

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781800310599Author Paul DasFormat HardbackPage Count 120Imprint New Generation PublishingPublisher New Generation PublishingWeight(grams) 290gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781733095556Author Parul AgrawalFormat PaperbackPage Count 320Imprint Nirvana Wellness PublishingPublisher Nirvana Wellness PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998190112Author Kiri MastersFormat PaperbackPage Count 176Imprint Kiriath MastersPublisher Kiriath MastersWeight(grams) 195gDimensions(mm) 203mm * 127mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523000876Author Becky RobinsonFormat PaperbackPage Count 192Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781789330366Author Tim PettingaleFormat PaperbackPage Count 78Imprint www.fundamental-changes.comPublisher Fundamental Changes LtdWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544509877Author Michael LobanFormat PaperbackPage Count 278Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 354gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781087849003Author Income MasteryFormat PaperbackPage Count 152Imprint Kazravan Enterprises LLCPublisher Kazravan Enterprises LLCWeight(grams)...

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781626567856Author BURKEFormat PaperbackPage Count 168Imprint Berrett-KoehlerPublisher Berrett-KoehlerWeight(grams) 211gDimensions(mm) 218mm * 140mm * 11mm

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998996646Author Jessica BowmanFormat HardbackPage Count 198Imprint Seoinhouse.comPublisher Seoinhouse.comWeight(grams) 376gDimensions(mm) 216mm * 140mm *...

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their...

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward...

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998367408Author Rich BrooksFormat PaperbackPage Count 320Imprint Flyte New MediaPublisher Flyte New MediaWeight(grams) 431gDimensions(mm) 229mm * 152mm *...

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using...

Synopsis coming soon.......Book InformationISBN 9780743227902Author GodinFormat PaperbackPage Count 112Imprint Simon & SchusterPublisher Simon & Schuster

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:Big Data, Artificial Intelligence and...

A WALL STREET JOURNAL BUSINESS BESTSELLERThe internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don't offer potential customers a compelling digital...

Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your...

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available...