Digital Marketing

'It is rare for a business analysis to read like a thriller - this one does.' - Azeem Azhar, Founder, Exponential View 'Vital to understanding how[TikTok] works and the impact it's having.' - Damian Collins MP, former chairman of the House of Commons...

This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context...

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780806538853Author Brittany HennessyFormat PaperbackPage Count 272Imprint Citadel PressPublisher Kensington PublishingWeight(grams) 238gDimensions(mm) 210mm...

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The story of Paddy Power's growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the...

What's Your Website's ROI? Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and...

Uncover the fascinating history of virtual communities and how we connect to each other online. The Rise of Virtual Communities, explores the earliest online community platforms, mapping the technological evolutions, and the individuals, that have shaped...

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with...

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an...

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as...

'Levy portrays a tech company where no one is taking responsibility for what it has unleashed' Financial Times'This fascinating book reveals the imperial ambitions of Facebook's founder' James Marriott, Sunday Times'The inside story of how Facebook went...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781733794800Author Anya GildnerFormat PaperbackPage Count 114Imprint Baltika PressPublisher Baltika PressWeight(grams) 132gDimensions(mm) 203mm * 127mm * 7mm

Grab your phone and your friends and start making fame-worthy content today!Get TikTok Famous Fast is a bite-sized guide to building your own empire on TikTok and using it as a launchpad for your personal brand and media career.Top TikTok stars and...

HACK YOUR BUYER'S BRAIN: TURN CUSTOMERS INTO RAVING FANS TO TURBOCHARGE SALES AND GROWTH Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave-laying out a simple approach to sales and marketing that...

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781394270811Author Anaita SarkarFormat PaperbackPage Count 336Imprint John Wiley & Sons Australia LtdPublisher John Wiley & Sons Australia Ltd

In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon. E-Commerce Power is filled with encouragement, practical advice, tips, strategies, interviews, and proven...

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732046580Author Andy CrestodinaFormat PaperbackPage Count 376Imprint Orbit Media Studios, IncPublisher Orbit Media Studios, IncWeight(grams)...

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to...

What stories do you need to tell, and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective...

Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for...

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781733277396Author Dan HenryFormat PaperbackPage Count 218Imprint Transcendent PublishingPublisher Transcendent PublishingWeight(grams) 259gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948382816Author Clark AnthonyFormat PaperbackPage Count 178Imprint Jones Media PublishingPublisher Jones Media PublishingWeight(grams) 268gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838278199Author Tom BowdenFormat PaperbackPage Count 366Imprint Footprint DigitalPublisher Footprint DigitalWeight(grams) 581gDimensions(mm) 244mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950788286Author Donald NovaFormat PaperbackPage Count 254Imprint Personal Development PublishingPublisher Personal Development PublishingWeight(grams)...

A must have book if you are running a craft business and want to understand content marketing and social media networking to raise awareness of your handmade designs and learn how to sell your crafts online. If you are a creative or craft business...

Make money doing what you love. Kari Chapin's insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand...

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781333211Author Steve BrennanFormat PaperbackPage Count 252Imprint Rethink PressPublisher Rethink PressWeight(grams) 217gDimensions(mm) 216mm * 140mm *...

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781935953289Author Stephanie ChandlerFormat PaperbackPage Count 252Imprint Authority PublishingPublisher Authority PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781916181113Author Amy WoodsFormat PaperbackPage Count 366Imprint Content 10xPublisher Content 10xWeight(grams) 463gDimensions(mm) 216mm * 140mm * 21mm

The retail market in the UK is worth more than GBP400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950788309Author Leslie SpanierFormat PaperbackPage Count 192Imprint Personal Development PublishingPublisher Personal Development PublishingWeight(grams)...

Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links.The web has changed from a...

Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad.According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful...