Digital Marketing

Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad.According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful...

THE ESSENTIAL WEB3 MARKETING BOOK For a limited time, claim an NFT with a copy of your book! Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999230701Author Bob HoffmanFormat PaperbackPage Count 102Imprint Type a GroupPublisher Type a GroupWeight(grams) 109gDimensions(mm) 203mm * 127mm * 5mm

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers...

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are...

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes 'Annmarie's Advice', where the author shares her personal...

WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011456Author Dan S. KennedyFormat PaperbackPage Count 340Imprint Entrepreneur PressPublisher Entrepreneur Press

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544523330Author Frederick VallaeysFormat PaperbackPage Count 262Imprint Modern Marketing MastersPublisher Modern Marketing MastersWeight(grams)...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency...

WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will...

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital...

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and...

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781578268245Author Amanda RussellFormat HardbackPage Count 400Imprint Hatherleigh Press,U.S.Publisher Hatherleigh Press,U.S.

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies...

The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to...

The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore,...

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781333952Author Professor Jonathan HassellFormat PaperbackPage Count 242Imprint Rethink PressPublisher Rethink PressWeight(grams) 279gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781774642191Author Robert CollierFormat PaperbackPage Count 406Imprint Must Have BooksPublisher Must Have BooksWeight(grams) 152g

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been...

With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780646955643Author David JenynsFormat PaperbackPage Count 166Imprint Melbourne Seo ServicesPublisher Melbourne Seo ServicesWeight(grams) 222g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781916475144Author P TeagueFormat PaperbackPage Count 142Imprint Clixeo PublishingPublisher Clixeo PublishingWeight(grams) 159g

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.We are amid an unprecedented...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781334003Author Professor Jonathan HassellFormat PaperbackPage Count 394Imprint Rethink PressPublisher Rethink PressWeight(grams) 227gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913361006Author Michael EzeanakaFormat PaperbackPage Count 206Imprint Millennium Publishing LtdPublisher Millennium Publishing LtdWeight(grams)...

An illuminating investigation into a class of enterprising women aspiring to "make it" in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781334331Author Hannah PowerFormat PaperbackPage Count 228Imprint Rethink PressPublisher Rethink PressWeight(grams) 227gDimensions(mm) 216mm * 140mm *...

Few crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic...

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure...

Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781786130198Author Ricardo FayetFormat PaperbackPage Count 310Imprint Ricardo FayetPublisher Ricardo FayetWeight(grams) 458gDimensions(mm) 229mm * 152mm *...

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led...

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781250081551Author Paul VignaFormat PaperbackPage Count 384Imprint Picador USAPublisher Picador USAWeight(grams) 408gDimensions(mm) 229mm * 152mm * 30mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946114167Author Amy SchmittauerFormat PaperbackPage Count 218Imprint Author Academy ElitePublisher Author Academy EliteWeight(grams) 259gDimensions(mm)...

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a...

In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such...