Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988497702Author Bill BlaneyFormat PaperbackPage Count 250Imprint Denham PublishingPublisher Denham PublishingWeight(grams) 340gDimensions(mm) 229mm *...

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through...

The popularity of the TED talk has raised the bar for public speaking and presentations. Audiences expect to be educated, inspired and engaged whether they are sitting in a conference room or an auditorium. Yet too often presenters lack the skills to...

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982694176Author Bill SchleyFormat PaperbackPage Count 224Imprint N.W. WidenerPublisher N.W. WidenerWeight(grams) 318gDimensions(mm) 216mm * 140mm * 14mm

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990642404Author Alexander RodriguezFormat PaperbackPage Count 198Imprint Ymmy Marketing, LLCPublisher Ymmy Marketing, LLCWeight(grams) 236gDimensions(mm)...

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780395687185Author Jay Conrad LevinsonFormat PaperbackPage Count 324Imprint Houghton Mifflin (Trade)Publisher Houghton MifflinDimensions(mm) 229mm * 152mm *...

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about design...

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical...

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers...

Provides a 'toolkit' of techniques for effective management of public relations.Book InformationISBN 9780201593761Author Jon WhiteFormat PaperbackPage Count 296Imprint Addison WesleyPublisher Pearson Education (US)Weight(grams) 600g

Sorry no description is available for this book at this time.

Sorry no description is available for this book at this time.

Sorry no description is available for this book at this time.

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over...

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your lasting competitive advantage.

Der Autor beleuchtet den aktuellen Fitness- und Außenwerbemarkt, analysiert die Auswirkungen der Coronavirus-Pandemie auf die Branche und bewertet die verschiedenen Formen der Außenwerbung hinsichtlich ihrer Reichweite und Wirksamkeit.

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer...

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your lasting competitive advantage.

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplinary...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781032002453Author Subrata ChattopadhyayImprint Taylor & Francis LtdPublisher Taylor & Francis Ltd

Crowdfunding ist als Finanzierungsinstrument mittlerweile etabliert: Doch egal, ob Sie Investoren finden oder Spenden sammeln möchten, eine Crowdfunding-Kampagne will sorgfältig geplant und durchgeführt sein. Dieses Buch zeigt Ihnen, wie Sie die...

Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality...

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our...

**An Independent Book of the Month** 'Brilliant ... if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried' - Jeremy Vine, BBC Radio 2 Advertising is selling us a dream, a...

Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the...