Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423244110Author Maria SianoPage Count 6Imprint Barcharts, IncPublisher Barcharts, IncWeight(grams) 340g

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the...

This authoritative, up-to-date resource will become the standard reference on the theory and practice of public management around the world. Public management addresses strategy, policy processes, and governance as well as the bureaucratic concerns of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780367154622Author Robin AndersenFormat PaperbackPage Count 320Imprint RoutledgePublisher Taylor & Francis Ltd

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as...

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of...

A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative...

Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider...

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has...

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective...

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over...

A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company...

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946533234Author Cody SipeFormat PaperbackPage Count 72Imprint Niche PressworksPublisher Niche PressworksWeight(grams) 163gDimensions(mm) 254mm * 203mm *...

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries...

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional...

In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer...

Since 2001, India has gained new attention as an emerging world power with a rapidly growing economy, a world-class science and technology sector, and a huge English-speaking labor pool. After a period of escalating tension with neighbor Pakistan,...

Linking the worlds of community development, higher education administration, and urban design, this accessible guidebook offers useful information on how universities and communities can best develop partnership projects. Its focus on smart growth...

During the Pacific War the Japanese government used a wide range of methods to recruit workers for construction projects throughout the occupied territories. Mistreatment of workers was a major grievance, both in widely publicized cases such as the use...

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and...

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with...

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the...

'A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes' - Gyles Lingwood, Course Leader, Creative...

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the...

Public Administration and Law has been edited for use as a supplement for an undergraduate or MPA level course on administrative law. The selections, all from the pages of Public Administration Review, have been chosen to enlighten and enliven the...

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to...

After years of industry experience and academic positions lecturing to students about creativity and branding, Joris van Dooren and Coen Luijten both began to notice some strange behaviour. Both their student and the starting entrepreneurs they...

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating...

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand...

This book's unique combination of case studies and commentaries provides the basis for a systematic discussion of the role of individual leaders and complex institutions in U.S. foreign policy making. The case studies present routine and urgent,...

The country store was a three dimensional collage of advertising, packaging, unique drugstore items, medical gadgets, and cure-alls that rural Americans held faith in for many years. This book examines the varied drugstore and advertising ephemera...

From Alpenbrau to Zima, this engaging book features more than 450 color photos of some of the most attractive beer signs ever created and provides an in-depth look at this significant aspect of advertising art. Included are early wood and cardboard...

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of...

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.It provides a clear, systematic, and synoptic...

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781841508702Author Robin WarnerFormat PaperbackPage Count 138Imprint Intellect BooksPublisher Intellect Books

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781789384307Author Jorge David Fernandez GomezFormat PaperbackPage Count 176Imprint Intellect BooksPublisher Intellect Books

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris...

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and...