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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W.Chan Kim
RRP: £23.00£16.55OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47... -
Account-Based Marketing For Dummies Sangram Vajre 9781119224853
RRP: £21.99£14.96Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with... -
ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it by Sangram Vajre
RRP: £10.99£7.38Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework... -
Future Luxe: What's Ahead for the Business of Luxury by Erwan Rambourg
RRP: £20.99£14.19In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power... -
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery
RRP: £24.00£16.17NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to... -
Cult of the Service Excellence: How to Build a Truly Customer Centric Culture Oke Eleazu 9781910649541
RRP: £12.99£8.60In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that... -
Marketing for Growth: The Role of Marketers in Driving Revenues and Profits by Iain Ellwood 9781610393973
RRP: £18.99£13.31Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781610393973Author Iain EllwoodFormat PaperbackPage Count 224Imprint EconomistPublisher EconomistWeight(grams) 236gDimensions(mm) 216mm * 133mm * 12mm -
Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You. by Seth Godin 9780786887170
RRP: £19.99£13.78Apologies but we at Booksplease don't have a full description for this book.AwardsWinner of Independent Publisher Book Awards (Business Breakthrough) 2001.Book InformationISBN 9780786887170Author Seth GodinFormat PaperbackPage Count 234Imprint... -
The Fractional Cmo Method: Attract, Convert and Serve High-Paying Clients on Your Terms by Casey Stanton 9781954759701
RRP: £18.99£14.52Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781954759701Author Casey StantonFormat PaperbackPage Count 162Imprint Cranberry PressPublisher Cranberry Press -
Marketing Multiplied: A Real-World Guide to Channel Marketing for Beginners, Practitioners, and Executives. by Mike Moore 9780999774816
£13.33Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999774816Author Mike MooreFormat PaperbackPage Count 176Imprint Franklin Kennedy PressPublisher Franklin Kennedy PressWeight(grams) 231g -
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand by Al Ries
RRP: £11.99£7.86This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing... -
The Fall of Advertising and the Rise of PR by Al Ries 9780060081997
RRP: £9.99£9.63Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands... -
Value Prop by Jose Palomino 9780981912608
RRP: £15.95£10.09Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780981912608Author Jose PalominoFormat PaperbackPage Count 161Imprint Cody Rock Press (G2m Group, Inc.)Publisher Cody Rock Press (G2m Group, Inc... -
Trading the Markets the Point & Figure Way: Become a Noiseless Trader and Achieve Consistent Success in Markets by Prashant Shah 9781642492248
£17.03Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642492248Author Prashant ShahFormat PaperbackPage Count 390Imprint Notion Press, Inc.Publisher Notion Press, Inc.Weight(grams) 903gDimensions(mm) 280mm *... -
The Leaky Funnel: Earn More Customers by Aligning Sales &Marketing to Way Businesses Buy by Hugh Macfarlane 9780975135419
RRP: £19.95£14.12Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780975135419Author Hugh MacfarlaneFormat PaperbackPage Count 217Imprint MathMarketing Pty LimitedPublisher MathMarketing Pty Limited -
The Exhibitionist: Inspiring trade show excellence Nichola Reeder 9781788600927
RRP: £24.99£7.89A practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales. Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and... -
Industrial Marketing by Thomas Fotiadis
RRP: £55.00£44.68An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The... -
Marketing Multiplied: A Real-World Guide to Channel Marketing for Beginners, Practitioners, and Executives. by Mike Moore 9780999774809
£17.13Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999774809Author Mike MooreFormat HardbackPage Count 172Imprint Franklin Kennedy PressPublisher Franklin Kennedy PressWeight(grams) 357g -
The Comprador in Nineteenth Century China by Yen-P'Ing Hao 9780674182776
£55.09Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780674182776Author Yen-P'Ing HaoFormat HardbackPage Count 324Imprint Harvard University PressPublisher Harvard University PressWeight(grams) 649g -
Simply Marketing Communications by Chris Fill 9780273704058 [USED COPY]
RRP: £49.99£2.65Simply Marketing Communications offers a concise overview of the principles and practices of this dynamic and exciting subject. Based on Chris Fill's comprehensive and widely used Marketing Communications: engagement, strategies and practice, this... -
Innovation And Industry: India's Success Stories by Olivia K 9788196782221
RRP: £21.99£16.04Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788196782221Author Olivia KFormat PaperbackPage Count 124Imprint Uniek EnterprisesPublisher Uniek EnterprisesWeight(grams) 177g -
The Digital & Direct Marketing Goose: 16 Tips and Real Examples That Will Help You Lay More Golden Eggs by German Sacristan 9781600052309
£15.80Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781600052309Author German SacristanFormat PaperbackPage Count 186Imprint Happy aboutPublisher Happy aboutWeight(grams) 222g -
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing by Arch G. Woodside 9781784410803
RRP: £106.99£88.93This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the... -
Ultimate Guide to Influencer Marketing by Eric Butow 9781642011630
RRP: £17.99£12.30Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011630Author Eric ButowFormat PaperbackPage Count 200Imprint Entrepreneur PressPublisher Entrepreneur Press -
BtoB and Digital: Digitalization and Servicization Disrupt BtoB Marketing by Philippe Malaval 9782955351956
RRP: £19.99£15.53Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9782955351956Author Philippe MalavalFormat PaperbackPage Count 216Imprint Vuca Strategy EditionsPublisher Vuca Strategy EditionsWeight(grams) 152g -
Clubhouse Guidebook: The Ultimate Guide To The New Invite-Only Social Media App That Everyone's Talking About by Alicia Lyttle 9781954712010
RRP: £14.95£12.12Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781954712010Author Alicia LyttleFormat PaperbackPage Count 252Imprint MBO ProductionsPublisher MBO ProductionsWeight(grams) 152g -
The BuyerSphere Project: How Businesses Buy From Businesses in the Digital Marketplace by Gord Hotchkiss 9781439261675
RRP: £20.00£16.52Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781439261675Author Gord HotchkissFormat PaperbackPage Count 210Imprint Booksurge PublishingPublisher Booksurge PublishingWeight(grams) 372gDimensions(mm)... -
A Performance Study on Concrete With Various Industrial Wastes by Srinivasan K 9784209149562
RRP: £25.99£18.35Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9784209149562Author Srinivasan KFormat PaperbackPage Count 160Imprint Independent AuthorPublisher Independent AuthorWeight(grams) 222g -
Going Up: Proven Strategies for Reaching Higher Levels in Business by World's Premier Experts 9781939315144
RRP: £14.99£13.16Sorry no description is available for this book at this time. -
Social Media Marketing Essentials You Always Wanted To Know by Kavita Kamath 9781636512181
RRP: £36.49£25.49Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636512181Author Kavita KamathFormat PaperbackPage Count 296Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 345g -
Tools of the Trade: Modern Marketing for Construction Brands by Neil M Brown 9780984931903
RRP: £69.00£41.59Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984931903Author Neil M BrownFormat PaperbackImprint RB Communications, Inc.Publisher RB Communications, Inc.Weight(grams) 703g -
The New Way to Market for Manufacturing: Innovation That Grows Your Business by Bruce McDuffee 9780692645369
RRP: £29.95£22.47Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692645369Author Bruce McDuffeeFormat PaperbackPage Count 168Imprint Knowledge Marketing for Industry, Inc.Publisher Knowledge Marketing for Industry, Inc... -
A/E/C Marketing Fundamentals: Your Keys to Success by Ronald D Worth 9780976928409
RRP: £30.00£28.68Sorry no description is available for this book at this time. -
Social Media Guide for Aviation Professionals: Personal Branding & Building Relationships in the World's Fastest Industry by John F Williams 9780578511696
RRP: £9.99£8.22Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578511696Author John F WilliamsFormat PaperbackPage Count 210Imprint AbciPublisher AbciWeight(grams) 152g -
Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing by Tim Hayden 9780990605904
RRP: £12.99£10.37Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990605904Author Tim HaydenFormat PaperbackPage Count 166Imprint Top 1% PublishingPublisher Top 1% PublishingWeight(grams) 200gDimensions(mm) 216mm *... -
Strategic Propositions: Observations on Smart and Not-So-Smart Marketing, and Why It Should Matter to Growing Companies by Jose Palomino 9780981912653
RRP: £19.95£16.38Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780981912653Author Jose PalominoFormat PaperbackPage Count 264Imprint Cody Rock Press (G2m Group, Inc.)Publisher Cody Rock Press (G2m Group, Inc... -
Industrial Marketing by Thomas Fotiadis 9781529778540
RRP: £143.00£115.65An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: ... -
Made With: The Emerging Alternatives to Western Brands John Grant 9781907794438
RRP: £19.99£13.35The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business... -
Marketing of Tourism Experiences by Noel Scott 9780415641227
RRP: £45.99£40.13This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that... -
Marketing of Tourism Experiences by Noel Scott 9780415567589
RRP: £135.00£117.68This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that...