General

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a...

In Search of Excellence has long been a must-have for the boardroom, business school and bedside table, and continues to influence the thinking of leaders and managers across the globe today. Based on a study of forty-three of America's best-run...

Exam Board: OCRLevel: A-levelSubject: BusinessFirst Teaching: September 2015First Exam: June 2016- Guides students through the new course and assessment structure with advice at the start of the book to help them understand what's required- Enables...

This practical and comprehensive workbook is packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing...

Organizations act, but what determines how and when they will act? There is precedent for believing that the organization is but an extension of one or a few people, but this is a deceptively simplified approach and, in reality, makes any generalization...

Business schools are institutions which, a decade after the financial crash, continue to act as loudspeakers for neoliberal capitalism with all its injustices and planetary consequences. In this lively and incendiary call to action, Martin Parker offers...

Conquer complacency and transform your team into a happy, winning crew. Polar Bear Pirates are highly focused, successful characters, they can't help but motivate everyone around them and just like you; they love to have some fun. In their latest quest,...

'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction,...

Business and Populism analyses the relationship between right wing populism and business with a focus on business responses and strategies in the face of the global populist turn. In the neoliberal era business had become accustomed to favourable...

Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldn't hinder himself in this way, he...

Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation. In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262046428Author Simon BenningaFormat HardbackPage Count 992Imprint MIT PressPublisher MIT Press Ltd

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results...

For too long our lives have been dominated by the 'under one roof' Industrial Revolution model of work. That era is now over. As remote working is becoming increasingly more flexible, there is no longer a reason for the daily roll call, of the need to be...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781524761929Author Michael W. PreisFormat HardbackPage Count 208Imprint Crown Publishing Group, Division of Random House IncPublisher Random House USA Inc

Commercial Management: theory and practice defines the role of commercial management within project-oriented organisations, providing a framework for and helping to develop a critical understanding of the factors that influence commercial management...

"A comprehensive guide." -Artspace. "Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials." -Leigh Conner, director, Conner Contemporary ArtAspiring and new art gallery owners can find everything they...

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it. Over a lifetime as one of the world's most...

That the world has changed and is continuing to change at a rapid pace is not news. People are much more aware of everything around them. The consumer revolution has accelerated dramatically. But something vital is missing in all of this change...

The notion of 'Quality' in business performance has exploded since the publication of the first edition of this classic text in 1989. Today there is a plethora of performance improvement frameworks including lean-Six Sigma and the latest version of ISO...

We live in the suburban era. Well over half of all Americans and two-thirds of Canadians live in suburbs. Tracts of suburban bungalows ring Sydney and Melbourne. Suburban apartments rise on the outskirts of Paris, Prague, Singapore, and Beijing. Nearly...

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781802362503Author Jennifer RhodesFormat PaperbackPage Count 160Imprint Straightforward PublishingPublisher Straightforward Publishing

Now in its fourth edition, this is the definitive step-by-step 'how to' guide to designing an organization. Building on information processing theory, the book proposes a holistic, multi-contingency model of the organization. This textbook communicates...

In the 7 Habits series, international bestselling author Stephen R. Covey showed us how to become as effective as it is possible to be. In his long-awaited new book, THE 8th HABIT, he opens up an entirely new dimension of human potential, and shows us...

Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work...

The poor boy raised on a bankrupt farm along the western shore of the Mississippi would become the owner of the Fortune 500 aerospace empire, Gulfstream Aerospace. It was a convoluted journey for this visionary tycoon of modern aviation, and the...

Damn Good Advice (for people with talent!) is an indispensable insight into the mind of one of America's most legendary creative thinkers. Packed with lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for...

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image,...

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy...

When you start a new job, you learn how things are done in the company, and you learn how they are complained about too. Unpopular Culture considers why people complain about their work culture and what impact those complaints have on their organizations...

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy.Climate Change Denial and Public Relations: Strategic...

'Endlessly insightful and full of surprises - exactly what you would expect from Tim Harford' BILL BRYSON'Entertaining . . . A lively introduction to some of the most ingenious, yet often overlooked inventions that have changed the way we live' The...

In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very...

Gain the competitive edge by conducting a valuation of your company every year-quickly, accurately, and inexpensivelyCompanies that know their value at any given moment have a distinct competitive edge-especially these days, when adding digital...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523000623Author Ken BlanchardFormat HardbackPage Count 192Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers

We all know how important creativity is at work. New ideas, freshsolutions, and innovative approaches are always talked about, butrarely ever practiced. ?Whatif!, Second Edition gives you the power, insight, and courageto capture the essence of...

Work for social change through constructive engagement and systems disruption in this practical resource for social change advocates and conflict specialists In The Neutrality Trap, expert mediators and facilitators Bernard Mayer and Jacqueline N...

Every manager and every employee in every function can embed climate solutions and reduce greenhouse gas emissions. This book, written by experts in the field of sustainability in business, shows you how.The climate crisis is one of the greatest...