General

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including...

The Strategic Alliances Fieldbook: The Art of Agile Alliances is for technology and professional services practitioners and executives seeking faster value from their partnerships as traditional alliances are changing rapidly in form and tempo.Digitising...

The covid-19 crisis accelerated virtual collaboration exponentially, creating an instant need for virtual facilitation skills. People and organizations have started on this journey, but do not yet have the experience and competencies to use this medium...

Key account management just got easier'This little book is a real gem' Professor Malcolm McDonaldKey account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in...

Proven principles of leadership from a veteran fighter pilot and military leader In Flying in the Face of Fear: Lessons on Leading with Courage, former fighter pilot and retired Air Force Colonel Kim Campbell delivers an inspiring and practical...

Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work...

BE DETERMINED. BE DRIVEN. BE UNSTOPPABLE. Don't just coast through life - power through. Stop making plans that don't come to fruition. Everyone's busy, but nobody's getting much done. It's time to start achieving our life goals and not letting life...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523089208Author David HillsonFormat PaperbackPage Count 384Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but...

Toxic organizational cultures and leadership have led to major reputational failures, with the greatest impact felt by the people who dedicate their careers to working for these organizations. And yet organizations do not become toxic overnight. They do...

Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics.Artist Management: Agility in the Creative and...

'Much needed inspiration for those working hard to reach a position that matches their potential and their allies' Ally Owen, Founder of Brixton Finishing School You might not think, right now, that you have what it takes to succeed. But incredible...

'The ultimate takedown' New York Times'The problem of Facebook is Zuckerberg. And the question posed by this splendid book is: what are we going to do about him?' Observer'A comprehensive account . . . drawn from first-hand testimonies. Thoroughly...

The circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive...

In How to Become CEO, consultant Jeffrey Fox has written an insightful book of traits to develop for aspiring CEOs, or for anyone who wants to get ahead in business. Open this book to any page and find a short, provocative piece of brutally honest advice...

The Repo Handbook, Second Edition presents an overview of repo vehicles and markets with sufficient depth for those seeking detailed explanations. In three parts it demonstrates how these secured loans fit into global capital markets and why they account...

What exactly is it that good leaders do to enable their teams to succeed? How do they think? What do findings from neuroscience teach us about effective leadership? Leader explores and answers these crucial questions. In this wide-ranging book,...

A proven system for rallying all of an organizations' employees around a new vision and ideas for making the vision stick When something at work isn't going smoothly, managers struggle with what part of the problem to tackle first. Do they start with...

The principles of sound human resource management are generally understood, but too often practitioners believe the same policies and programs will work in all contexts. The effectiveness of any system is highly dependent on the context within which it...

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical...

Our revision resources are the smart choice for those revising for externally assessed component in the Enterprise BTEC Tech Award. This book contains four full-length practice assessments, helping you to: Prepare by familiarising yourself with the...

This pocket-sized compendium of sixty four of the world's most useful tests is a vital tool for anyone looking to gauge their abilities and improve their performance. From intelligence to personality type via creativity and leadership skills, Krogerus...

With a new foreword by Paul Kelly 'I regard Hayek's work as a new opening of the most fundamental debate in the field of political philosophy' - Sir Karl Popper 'This promises to be the crowning work of a scholar who has devoted a lifetime to thinking...

Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive...

Exam Board: EdexcelLevel: AS/A-levelSubject: BusinessWritten by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of markets and market needs, marketing strategy and managing people.The first section, Content...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780815780656Author Malcolm K. SparrowFormat PaperbackPage Count 372Imprint Brookings InstitutionPublisher Rowman & LittlefieldWeight(grams)...

Murder for hire. Drug trafficking. Embezzlement. Money laundering... These might sound like plot lines of a thriller, but they are true stories from the short history of cryptocurrencies - digital currencies conceived by computer hackers and...

'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction,...

THE GAME-CHANGING APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITIONDeveloped by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and...

Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way into the global marketplace, there is no guarantee of...

Cannibals with Forks passionately demonstrates how all businessescan and must help society achieve the three inter-linked goals of economicprosperity,environmental protection and social equity, issues whichare already at the top of the corporate agenda...

Through his years of intensive work consulting to companies including Procter & Gamble, Sony, Toyota, Microsoft, Ford and Ernst & Young, with his firm The Energy Project, Schwartz has developed a powerful program for changing the way we are working that...

Explore the fundamentals of Multi-Criteria Decision Analysis with help from Excel (R) and R In Smart Decisions: A Structured Approach to Decision Analysis using MCDA, a distinguished team of decision-making specialists delivers a comprehensive and...

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic...

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it helps organisations gather and analyse key data about...

Since the inception of the United Nations Global Compact sponsored initiative Principles for Responsible Management Education (PRME) in 2007, there has been increased debate over how to adapt management education to best meet the demands of the...

You want to build a more diverse organization, but how will you shift your hiring practices? Learn the playbook from the world's top talent executives and the global leader in diversity recruiting. Hiring for Diversity: The Guide to Building an...

Since the inception of the United Nations Global Compact-sponsored initiative Principles for Responsible Management Education (PRME) in 2007, there has been increased debate over how to adapt management education to best meet the demands of the...

WALL STREET JOURNAL BESTSELLER Add 50% to 100% to Your Sales In 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you don t have time for an elaborate new sales system. When you spend your days...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780735202979Author Alan AxelrodFormat PaperbackPage Count 320Imprint Pearson Education AustraliaPublisher Pearson Education AustraliaWeight(grams)...