Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633798Author Ed MitzenFormat HardbackPage Count 160Imprint ForbesbooksPublisher ForbesbooksWeight(grams) 408g

Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred-religious symbols, themes, and rhetoric-within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L...

Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic...

“Hey Google, how can you help me reach more customers and strengthen my brand?”Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing...

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell...

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart...

Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences,...

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the...

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of...

Professor Hugh High provides a critical survey of the effects of tobacco advertising. He argues that 'there is no evidence that advertising of tobacco leads to an increase in the total consumption of tobacco, 'and in particular finds scant evidence of...

The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren't a celebrity or a world-known author, it is up to you to...

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses...

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses...

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an...

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more...

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. ...

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success. In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's...

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on...

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology...

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers...

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal...

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters...

Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423244110Author Maria SianoPage Count 6Imprint Barcharts, IncPublisher Barcharts, IncWeight(grams) 340g

Here bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online.There are tens of thousands of new blogs started every day around the world. The stark...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538141212Author Jef I RichardsFormat HardbackImprint Rowman & Littlefield PublishersPublisher Rowman & Littlefield

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.Book InformationISBN 9780669250039Author Marc WeinbergerFormat HardbackPage Count 174Imprint Lexington BooksPublisher Lexington BooksWeight(grams)...

For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781925556490Author Amanda ScardamagliaFormat HardbackPage Count 256Imprint Melbourne BooksPublisher Melbourne Books

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.Effective visual...

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much...

Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781841508702Author Robin WarnerFormat PaperbackPage Count 138Imprint Intellect BooksPublisher Intellect Books

The most widely read business book in the world... Now updated and expanded Recognized as the eldest military treatise of all-time, world leaders, military strategists and business executives all over the world have studied Sun Tzu's Art of War. At last,...

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even...

The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781904750123Author Judy VakninFormat PaperbackPage Count 112Imprint Middlesex University PressPublisher Middlesex University PressWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781952964435Author Michael GreeneFormat PaperbackPage Count 36Imprint MGM BooksPublisher MGM BooksWeight(grams) 45gDimensions(mm) 203mm * 127mm * 2mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781631570339Author Niall McKeownFormat PaperbackPage Count 158Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 222g

Victoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to...