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Why Advertising Fails And How To Make Yours Succeed by Dan Kennedy
RRP: £16.99Booksplease Price: £11.76Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame-company... -
New Product Development For Dummies by Robin Karol
RRP: £14.99Booksplease Price: £10.32The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business... -
Making the First Circle Work: The Foundation for Duplication in Network Marketing by Randy Gage
RRP: £12.00Booksplease Price: £11.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780967316451Author Randy GageFormat PaperbackPage Count 72Imprint Prosperity Factory, IncPublisher Prosperity Factory, IncWeight(grams) 95gDimensions(mm)... -
Innovation Management and New Product Development, 7th Edition by Paul Trott
RRP: £57.99Booksplease Price: £51.57Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of... -
Innovation Sucks!: Time to Think Differently by Alan Watkins
RRP: £32.99Booksplease Price: £28.72Businesses spend billions on innovation with very little to show for their investment or effort. This book challenges some of the 'ingrained truths' of innovation and suggests a different approach. Innovation is not the creation of a novel idea. It is... -
The Oxford Handbook of Innovation Management by Mark Dodgson
RRP: £34.99Booksplease Price: £34.26The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is... -
Creating Meaningful Impact: The Essential Guide to Developing an Impact-Literate Mindset Julie Bayley (University of Lincoln, UK) 9781804551929
RRP: £19.99Booksplease Price: £14.66Research impact is increasingly expected within academia, but does the pressure to 'do impact' risk an unhealthy focus on what can be counted rather than what counts? Creating Meaningful Impact: The Essential Guide to Developing an Impact-Literate... -
Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin
RRP: £25.00Booksplease Price: £18.03Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative... -
Handbook of Digital Innovation Satish Nambisan 9781803921488
RRP: £37.95Booksplease Price: £34.30Digital innovations influence every aspect of our lives in this increasingly technological world. Firms that pursue digital innovations must think carefully about how digital technologies shape the nature, process and outcomes of innovation as well as... -
Qualitative Research in Business and Management by Michael D Myers 9781473912335
RRP: £43.99Booksplease Price: £35.67This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable... -
The Grid: The Decision-making Tool for Every Business (Including Yours) by Matt Watkinson
RRP: £11.99Booksplease Price: £8.65____________________This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.The Grid provides the mental scaffolding to help you:* Evaluate and refine product... -
Agile Extension to the BABOK(R) Guide: Version 2 by Iiba 9781927584088
RRP: £55.94Booksplease Price: £31.37Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781927584088Author IibaFormat PaperbackPage Count 148Imprint International Institute of Business AnalysisPublisher International Institute of Business... -
Winning at New Products, 5th Edition: Creating Value Through Innovation by Robert Cooper
RRP: £22.00Booksplease Price: £19.89For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success... -
How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services Doug Fletcher 9781119676904
RRP: £21.99Booksplease Price: £14.86Dramatically grow your client base following pragmatic and insightful advice by bestselling author Doug Fletcher How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services serves as an... -
Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M Christensen 9780062565235
Booksplease Price: £12.18The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay... -
The Lonely Century: A Call to Reconnect Noreena Hertz 9781529329254
RRP: £20.00Booksplease Price: £13.75'If I could issue a reading list to 10 Downing Street, I'd put this book near the top.' Guardian 'Destined to be a classic' Nouriel Roubini'Fascinating' Sathnam Sanghera, The Times'A hopeful book that couldn't be more important or timely' Philippa Perry... -
The Procurement Models Handbook Andrea Cordell 9780815375609
RRP: £32.99Booksplease Price: £28.72Building from the previous two successful editions, The Procurement Models Handbook is an essential resource for everyone working in the procurement profession, including those selling directly to it. The authors provide the reader with a useful guide to... -
Interviewing Users: How to Uncover Compelling Insights by Steve Portigal 9781959029786
RRP: £40.99Booksplease Price: £38.26Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781959029786Author Steve PortigalFormat PaperbackPage Count 276Imprint Rosenfeld MediaPublisher Rosenfeld Media -
Management and Business Research by Mark Easterby-Smith
RRP: £46.99Booksplease Price: £38.51This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning... -
CTO Excellence in 100 Days: Becoming the Leader Your Company Deserves by Etienne de Bruin 9781544538341
RRP: £14.99Booksplease Price: £11.21Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544538341Author Etienne de BruinFormat PaperbackPage Count 252Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 322gDimensions(mm) 216mm... -
Innovation Management: Effective strategy and implementation Keith Goffin (Cranfield School of Management, UK) 9781137373434
RRP: £56.99Booksplease Price: £49.23The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside... -
Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales by Hughes 9780814439111
RRP: £15.99Booksplease Price: £12.47Sorry no description is available for this book at this time. -
Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next by Nigel Vaz
RRP: £21.99Booksplease Price: £14.56Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation... -
Design for How People Think: Using Brain Science to Build Better Products John Whalen 9781491985458
RRP: £44.99Booksplease Price: £30.00User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services... -
How to Conduct a Practice-based Study: Problems and Methods Silvia Gherardi 9781781951644
RRP: £28.95Booksplease Price: £26.29The practice-based approach to the study of work and organizing has been widely adopted in recent years, yet its theoretical and methodological systematization has only just begun. Silvia Gherardi expertly provides an overview on the topics and issues... -
Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers by Jan Chipchase
RRP: £18.99Booksplease Price: £12.81Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your... -
Design Sprint Richard Banfield 9781491923177
RRP: £35.99Booksplease Price: £23.51With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product... -
The Category Management Handbook Andrea Cordell 9780815375517
RRP: £36.99Booksplease Price: £32.03Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it helps organisations gather and analyse key data about... -
Start with What Works by Andy Bass
RRP: £16.99Booksplease Price: £12.76Start with What Works helps you to create new growth opportunities using the resources you already have at hand. It sounds obvious but frequently, managers discount the value of their familiar resources, and instead, they look outside for something new... -
Changing the Game: The Playbook for Leading Business Transformation in the Digital Age by Graham Christie
RRP: £15.50Booksplease Price: £10.33Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780730389132Author Michael VullingsFormat PaperbackPage Count 216Imprint John Wiley & Sons Australia LtdPublisher John Wiley & Sons Australia... -
AI-Powered Business Intelligence: Improving Forecasts and Decision Making with Machine Learning Tobias Zwingmann 9781098111472
RRP: £52.99Booksplease Price: £33.68Use business intelligence to power corporate growth, increase efficiency, and improve corporate decision-making. With this practical book, you'll explore the most relevant AI use cases for BI, including improved forecasting, automated classification, and... -
Implementation Science: Theory and Application by Per Nilsen 9781032330846
RRP: £34.99Booksplease Price: £30.38This core textbook introduces the key concepts, theories, models and frameworks used in implementation science, and supports readers applying them in research projects. The first part of the book focuses on the theory of implementation science, providing... -
Mental Models: Aligning Design Strategy with Human Behavior by Indi Young
RRP: £36.99Booksplease Price: £34.35Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820064Author Indi YoungFormat PaperbackPage Count 299Imprint Rosenfeld MediaPublisher Rosenfeld Media -
AI Management System Certification According to the ISO/IEC 42001 Standard: How to Audit, Certify, and Build Responsible AI Systems by Sid Ahmed Benraouane 9781032733944
RRP: £45.99Booksplease Price: £41.99The book guides the reader through the auditing and compliance process of the newly released ISO Artificial Intelligence standard. It provides tools and best practices on how to put together an AI management system that is certifiable and sheds light on... -
The Founder & The Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together by Adam Hergenrother 9780578439891
RRP: £15.99Booksplease Price: £11.80Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578439891Author Adam HergenrotherFormat PaperbackPage Count 274Imprint Adam Hergenrother CompaniesPublisher Adam Hergenrother CompaniesWeight(grams)... -
For Blood and Money: Billionaires, Biotech, and the Quest for a Blockbuster Drug by Nathan Vardi 9780393540956
RRP: £23.99Booksplease Price: £20.07For Blood and Money tells the little-known story of how an upstart biotechnology company created a one-in-a-million cancer drug, and how members of the core team-denied their share of the profits-went and did it again. In this epic saga of money and... -
The Scale Model: How to Set Up and Run a Successful Enterprise by Andy Clayton 9781032481265
RRP: £32.99Booksplease Price: £29.02The Scale Model has been used by high growth companies around the world to achieve industry-beating growth in sales and profits, with engaged and aligned teams.Teams choose The Scale Model because it works. Clients report that it is the most valuable set... -
The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy 9781523087464
RRP: £36.00Booksplease Price: £23.51Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523087464Author Ken SandyFormat PaperbackPage Count 312Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers -
Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight C Todd Lombardo 9781492049470
RRP: £44.99Booksplease Price: £29.03Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate... -
Doing Your Business Research Project by John Beech
RRP: £38.99Booksplease Price: £31.47Available as an E-Inspection Copy! Go here to order Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research process. With detailed, friendly and engaging support it takes you from...