Research & Development

For Blood and Money tells the little-known story of how an upstart biotechnology company created a one-in-a-million cancer drug, and how the core team-denied their share of the profits-went and did it again. In this epic saga of money and science,...

How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very...

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear...

THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN 'HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.'Hooked changed my life. It's essential reading for anyone who wants to better understand...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736633304Author Teresa TorresFormat PaperbackPage Count 244Imprint Product Talk LLCPublisher Product Talk LLCWeight(grams) 363gDimensions(mm) 229mm *...

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. ...

Businesses spend billions on innovation with very little to show for their investment or effort. This book challenges some of the 'ingrained truths' of innovation and suggests a different approach. Innovation is not the creation of a novel idea. It is...

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780986106903Author Michael LindenmayerFormat PaperbackPage Count 318Imprint Wilson LaffertyPublisher Wilson LaffertyWeight(grams) 331gDimensions(mm) 203mm *...

*** THE INTERNATIONAL BESTSELLER ***'If we could issue a reading list to 10 Downing Street, I'd put this book near the top.'GUARDIAN'Explosive, timely and urgent'DAILY TELEGRAPH'Revealing, empathetic and timely'JONATHAN FREEDLAND'Brilliant, powerful and...

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet...

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying...

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America-yet only a tiny fraction of product managers have...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992557904Author Tyson E FranklinFormat PaperbackPage Count 230Imprint Tyson FranklinPublisher Tyson FranklinWeight(grams) 272gDimensions(mm) 213mm *...

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781947368798Author Shannon Byrne SuskoFormat PaperbackPage Count 190Imprint Ceozen Consulting Inc.Publisher Ceozen Consulting Inc.Weight(grams)...

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you need to be a research...

Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet. Vincent Stanley, Patagonia's Director of Philosophy, with Yvon Chouinard, founder and former...

Are you struggling to juggle multiple projects? Do you often lose control of your budget? Does communicating your progress to the rest of your team cause you undue stress? Project management is an essential skill for anyone who needs to get things done...

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world-once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?" Following up on the...

An incisive, practical guide giving managers and leaders the principles to elevate hiring processes-a fix within their control, today. Even today, managers and leaders can be unaware that their actions impact current and future hiring because people post...

Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a...

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from...

A valuable handbook for entering, launching, and growing business in the United States The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can...

This is a book of strategies and tactical plays, written by practitioners, for practitioners. It is designed to help innovators develop more effective approaches to benefitting from early stage university research. The authors are commercial innovators,...

Workplaces where the focus is on innovation, teamwork and learning have become a reality, thanks to a simple, practical, and effective approach called CAL: Codevelopement Action Learning. This book will help you to create a collaborative and empowering...

Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And...

The Law of Market Failure: Most new products will fail in the market, even if competently executed.Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google,...

The book guides the reader through the auditing and compliance process of the newly released ISO Artificial Intelligence standard. It provides tools and best practices on how to put together an AI management system that is certifiable and sheds light on...

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523005703Author Matt ChanoffFormat PaperbackPage Count 240Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers

An essential guide for anyone new to Scrum, and a valuable reference for the more experienced.Includes downloadable templates to get you started.Scrum is the most widely used agile framework for developing software products.Scrum in easy steps provides...

The inside story of an unprecedented feat of science and business.At the start of 2020, Moderna was a biotech unicorn with dim prospects. Yes, there was the promise of its disruptive innovation that could transform medicine by using something called...

If you're tired of missed goals and low morale, discover a proven framework for leadership that will help you unleash your team's potential. In The Power of Going All-In, serial entrepreneur and business leader Brandon Bornancin shares his secrets to...

Lean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong business sense, designers, product managers, developers, and scrum masters around the world are making Lean UX the...

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services...

The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside...

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523093311Author R. DuttFormat PaperbackPage Count 216Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781916363359Author Regan HillyerFormat PaperbackPage Count 176Imprint Have It All PublishingPublisher Have It All PublishingWeight(grams) 209gDimensions(mm)...