Public Relations

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that...

The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand. It offers invaluable insights on how to create a successful, objectives-driven PR strategy -...

'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have...

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape...

*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* "There is no strategy without a story. There is no story without the main character. The main character is you." PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the...

Kets de Vries profiles a range of toxic executives the narcissist, psychopath, cold fish, obsessive-compulsive, and many more, offering coaches examples of interventions that have worked and those that haven't, to help coaches deal with difficult people...

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision...

As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good,...

Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more...

In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and...

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify...

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand...

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners...

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By...

How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or...

Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This...

The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with...

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that...

The digital era's new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency's business. Today's customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel...

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing...

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public...

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"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout...

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and...

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research,...

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International Edition covers the world of public relations with a strong emphasis on fundamentals such as history and...

Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational...

Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational...

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise...

A growing focus on environmentalism among government agencies, corporations, non-profits and the general public has necessitated a turn to the practice of environmental advocacy in all of its forms, including public relations practice, persuasive...

A growing focus on environmentalism among government agencies, corporations, non-profits and the general public has necessitated a turn to the practice of environmental advocacy in all of its forms, including public relations practice, persuasive...

A go-to guide for marketing educational institutionsThis book is for those who are challenged to create and implement a school marketing strategy. Practical Marketing for Schools discusses a range of useful strategies and techniques to help school...

A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever-more open...

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents.Strategic Writing takes a reader-friendly "recipe" approach to writing in public...

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780955057007Author David BeckerFormat PaperbackPage Count 404Imprint David BeckerPublisher David BeckerWeight(grams) 676g

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise...

The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780906378137Author Robin SchafferFormat PaperbackPage Count 106Imprint FolrosePublisher FolroseWeight(grams) 156g

Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people,...