Public Relations

'A penetrating portrait of one of the most significant companies in the world' Ronan Farrow, author of Catch and Kill'With the skill of an award-winning journalist, Horwitz details the inner workings of the tech giant and their outcomes...A must-read.'...

Introduction to Data Science: Data Analysis and Prediction Algorithms with R introduces concepts and skills that can help you tackle real-world data analysis challenges. It covers concepts from probability, statistical inference, linear regression, and...

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the...

"An excellent guide." -Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even...

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized...

Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty,...

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis...

Agency leaders spend the majority of their time on three areas - their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the...

A Wall Street Journal BestsellerPfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.A global pandemic. A roller-coaster economy. Political tensions ready...

In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with...

Some of the most life-changing connections are made at events. But if you can't design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to...

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the...

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos...

A new up-to-date overview of coaching effectiveness with practical case studies to demonstrate how these techniques are applied in real businesses. Using well-known coaching approaches in business and devoting additional attention to internal coaching...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781909623804Author Tim PrizemanFormat PaperbackPage Count 232Imprint Panoma PressPublisher Rethink PressWeight(grams) 259gDimensions(mm) 216mm * 140mm * 12mm

This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success...

Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through...

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of...

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544533438Author Jennifer NashFormat PaperbackPage Count 346Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 440gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988322004Author Brad PhillipsFormat PaperbackPage Count 256Imprint Speakgood PressPublisher Speakgood PressWeight(grams) 363g

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the...

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this...

** Business Book Awards 2023 Finalist **Have you ever seen a competitor get great headlines and thought, 'Hey! Why wasn't that us?'Get insider secrets to find out how to set your business apart and cut through the noise, using media coverageHow to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781644841303Author Makara RumleyFormat PaperbackPage Count 110Imprint Purposely Created Publishing GroupPublisher Purposely Created Publishing...

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media...

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993497216Author Mish SladeFormat PaperbackPage Count 128Imprint Team Incredible PublishingPublisher Team Incredible PublishingWeight(grams)...

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as...

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the...

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include: * changes to the workplace in light of the Covid-19...

Many working professionals are 'Reluctant Networkers'. They do not like the thought of 'cold calling' friends of friends, joining networking clubs or going to networking events where they have to 'work' a room full of strangers. Written by a 'Reluctant...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990886105Author Bodine WilliamsFormat PaperbackPage Count 226Imprint Q&A BooksPublisher Q&A BooksWeight(grams) 299gDimensions(mm) 210mm * 148mm * 13mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781631576751Author Rita Linjuan MenFormat PaperbackPage Count 229Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 331g

Data, technology and insights have forever changed the way PR objectives are set and evaluated, and how messages and campaigns are developed. PR professionals risk losing organizational investment by not taking advantage of these additional assets...

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a...

While the concept of social value is not new, recent interest in social value in construction has grown because of new social procurement legislation around the world and an increasing acceptance of the need to ensure construction projects provide social...

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose...