E-Commerce

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent. However, there are simple...

This collection offers the first up-to-date, book-length, academic study of Amazon. It is an indispensable tool for any researcher in the humanities and social sciences in the future looking to study not only Amazon, but also other capitalist platform...

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers...

THE ESSENTIAL WEB3 MARKETING BOOK For a limited time, claim an NFT with a copy of your book! Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start...

'Unputdownable... A perfect summer holiday read' Reader Review Sparkling sun, strolls in the gorgeous French countryside, that first sip of cool, crisp wine - Summer is Kat's favourite season. And...

During the Global Financial Crisis in 2008, our financial infrastructure failed. Governments bailed out the very institutions that let the economy down. This episode spurred a serious rethink of our financial system. Does it make any sense that it takes...

Multi-generational worship is important for most church leaders, worship teams, and children's workers - but how can you truly engage everyone so that all age worship can thrive in your church? Worship for Everyone offers an inspiring vision crucial...

The bombshell expose that reveals-for the first time-exactly what happened at Glossier, one of America's hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all.Called "one of the most disruptive...

This book is for people worrying about their sinking ship. Based on experience, it is a guide for navigating the blockers, buzzwords and bloody-mindedness that doom any analogue organisation trapped into thinking that while the internet has changed the...

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society. In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world's...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781708512941Author Greg WebbFormat PaperbackPage Count 100Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 159g

JavaScript in easy steps, 6th edition instructs the user how to create exciting web pages that employ the power of JavaScript to provide functionality. You need have no previous knowledge of any scripting language so it's ideal for the newcomer to...

In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (@me_and_orla) while on maternity leave in...

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of...

Ethereum represents the gateway to a worldwide, decentralized computing paradigm. This platform enables you to run decentralized applications (DApps) and smart contracts that have no central points of failure or control, integrate with a payment network,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780960028313Author Cyndi ThomasonFormat PaperbackPage Count 162Imprint BookskeepPublisher BookskeepWeight(grams) 213gDimensions(mm) 216mm * 140mm * 9mm

David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their...

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of...

Inspirational quotes and sketches from Van Gogh on the restorative power of nature. 'One thing I tell you, that this countryside has the effect on me of bringing me peace, faith, courage . . .' A captivating collection of lesser-known images,...

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies...

The story of Jewish emancipation is not well-known, nor how Jews came to make such a significant contribution to the law and democracy in England. This book recounts how Jews first came to England, were expelled, returned, and eventually assumed their...

Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered...

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide. ...

Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy...

Discover all the amazing things you can do with Arduino Arduino is a programmable circuit board that is being used by everyone from scientists, programmers, and hardware hackers to artists, designers, hobbyists, and engineers in order to add...

When Philip Serrell - now well known for his television appearances - gave up teaching to become a professional auctioneer, he thought he was embarking on a sensible and safe career . . . a quiet life in the country with no surprises. In THE AUCTIONEER'S...

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research,...

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices...

'A tale of Machiavellian plots and coups d'etat, it's just all so gripping' Chris Evans, BBC Radio 2THE ULTIMATE 21ST CENTURY BUSINESS STORYSince 2006, Twitter has grown from the accidental side project of a failing internet start-up, to a global icon...

E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta (R), TikTok (R),...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781088420232Author Logan StoreFormat PaperbackPage Count 158Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 218gDimensions(mm)...

HTML in easy steps, 9th edition instructs you how to employ the latest development for web page design with HyperText Markup Language (HTML). Modern web browsers support exciting features of the HTML standard that allows easy creation of stunning web...

What if you could earn money doing what you love?What if you could live more and work less?What if you could Make Money While You Sleep?You can!Forget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially...

NEW YORK TIMES BESTSELLERAn adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising...

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781534672956Author Luke NicholsonFormat PaperbackPage Count 222Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732046580Author Andy CrestodinaFormat PaperbackPage Count 376Imprint Orbit Media Studios, IncPublisher Orbit Media Studios, IncWeight(grams)...

Add Facebook to your marketing plan-and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about...

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781070199269Author Michael EzeanakaFormat PaperbackPage Count 94Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...