Consumer Behavior

Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas. It examines the impact of psychological research for public policymaking in economic, financial, and consumer sectors;...

Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows,...

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through...

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through...

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781951030858Author R J AndersonFormat PaperbackPage Count 182Imprint SD Publishing LLCPublisher SD Publishing LLCWeight(grams) 435gDimensions(mm) 279mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692472392Author Ann Arnof FishmanFormat PaperbackPage Count 70Imprint Ann a Fishman Generational Targeted Marketing LLCPublisher Ann a Fishman...

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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781013289576Author Kym AndersonFormat HardbackPage Count 582Imprint Saint Philip Street PressPublisher Saint Philip Street PressWeight(grams) 216g

This is a book on demand analysis that links economic theory to empirical analysis. The first part shows how theory can be used to specify equation systems suitable for empirical analysis. The second part discusses demand systems estimation using both...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743497107Author Noah KernerFormat PaperbackPage Count 272Imprint Atria BooksPublisher Atria BooksWeight(grams) 299g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780987644015Author Adrian EasdownFormat PaperbackPage Count 184Imprint Independent InkPublisher Independent InkWeight(grams) 148g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692358726Author Manish GroverFormat HardbackPage Count 242Imprint CD PressPublisher CD PressWeight(grams) 413g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974696034Author Debbie LevittFormat HardbackPage Count 336Imprint Delta CX MediaPublisher Delta CX MediaWeight(grams) 798g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780446564137Author Harry BeckwithFormat PaperbackPage Count 336Imprint Warner Books IncPublisher Time Warner Trade PublishingWeight(grams) 490g

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by...

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and...

This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical...

This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9785063732983Author Terry L LuskFormat PaperbackPage Count 188Imprint Abdul PublisherPublisher Abdul PublisherWeight(grams) 259g

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798361586042Author Joshua KingFormat PaperbackPage Count 62Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 127g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781532675706Author Daniel M BolandFormat HardbackPage Count 96Imprint Resource Publications (CA)Publisher Resource Publications (CA)Weight(grams) 304g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781556358395Author Dell DechantFormat PaperbackPage Count 240Imprint Wipf & Stock PublishersPublisher Wipf & Stock PublishersWeight(grams)...

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working...

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift. The...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781704381299Author Washington Luiz de Figueiredo JuniorFormat PaperbackPage Count 30Imprint Independently PublishedPublisher Independently...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798356948817Author Joshua KingFormat PaperbackPage Count 66Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 136g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798704202981Author Abayomi Adeniyi AjalaFormat PaperbackPage Count 54Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 152g

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts...

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of...

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798480799002Author Berta CotyFormat PaperbackPage Count 92Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 145g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781013289569Author Kym AndersonFormat PaperbackPage Count 582Imprint Saint Philip Street PressPublisher Saint Philip Street PressWeight(grams) 216g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781973978886Author Denise GordonFormat PaperbackPage Count 32Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798667500735Author Dr James SeligmanFormat PaperbackPage Count 626Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 907g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798664400915Author Frank WilsonFormat PaperbackPage Count 94Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 150g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781505540277Author Bruce D SandersFormat PaperbackPage Count 222Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781959029373Author Erin WeigelFormat PaperbackPage Count 304Imprint Rosenfeld MediaPublisher Rosenfeld Media

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on...