Consumer Behavior

A timely examination of the attachments we form to objects and how they might be used to reduce waste Rampant consumerism has inundated our planet with pollution and waste. Yet attempts to create environmentally friendly forms of consumption are often...

'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as...

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and...

Despite legislation that claims to prohibit it, there is a thriving market for babies spreading across the globe. Fueled by rapid advances in reproductive medicine and the desperate desires of millions of would-be parents, the acquisition of...

Unconventional and provocative, My Life with Things is Elizabeth Chin's meditation on her relationship with consumer goods and a critical statement on the politics and method of anthropology. Chin centers the book on diary entries that focus on everyday...

Peter Gleick knows water. A world-renowned freshwater expert, Gleick is a MacArthur Foundation "genius", and according to the BBC, an environmental visionary. And he drinks from the tap. Why don't the rest of us? "Bottled and Sold" shows how water went...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781501109805Author Robert CialdiniFormat PaperbackPage Count 432Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 340gDimensions(mm) 208mm *...

Since embarking on economic reforms in 1978, the People's Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese...

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of the brand-as-a-country-or-region.Book...

A unique and definitive reader on our "national passion"-buying stuff-and its consequences for American society. We are citizens, owners and workers, believers and heathens, but today more than anything else we are consumers. How this came to be and its...

In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical studies that attest to prevalent and systematic deviations from the assumptions of economic rationality. While the findings on bounded...

Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatically different expectations of companies that are...

A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take...

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780865978508Author Ludwig von MisesFormat PaperbackPage Count 215Imprint Liberty Fund IncPublisher Liberty Fund IncWeight(grams) 364g

Luxury and Pleasure in Eighteenth-Century Britain explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments...

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and...

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on...

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper...

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers...

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780374535933Author Anette AspFormat PaperbackPage Count 304Imprint Farrar, Strauss & Giroux-3plPublisher Farrar, Strauss & Giroux-3plWeight(grams)...

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no...

This first volume of The Foundations of Behavioral Economic Analysis covers the opening topic found in this definitive introduction to the subject: the behavioral economics of risk, uncertainty, and ambiguity. It is an essential guide for advanced...

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780977356768Author Ken McCormickFormat PaperbackPage Count 172Imprint Cambria PressPublisher Cambria PressWeight(grams) 262g

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing...

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market...

An "eye-opening" (Kirkus Reviews) and timely exploration of how our food-from where it's grown to how we buy it-is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global...

South Africa was one of the first countries in the Global South that established a financialized consumer credit market. This market consolidates rather than alleviates the extreme social inequality within a country. This book investigates the political...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942951940Author Stefanie HaeffeleFormat PaperbackPage Count 212Imprint Mercatus Center at George Mason UniversityPublisher Mercatus Center at George...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989280426Author Bob E Hayes PhdFormat PaperbackPage Count 342Imprint Business Over BroadwayPublisher Business Over BroadwayWeight(grams)...

The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works...

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business...

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer...

The first Handbook in economics dedicated to the discussion of the methods of experimental economics, this timely book analyses the current state-of-the-art in the field. The chapters systematically cover the most relevant issues in experimental design...

Consumer credit borrowing - using credit cards, store cards and personal loans - is an important and routine part of many of our lives. But what happens when these everyday forms of borrowing go 'bad', when people start to default on their loans and when...

Gambling captures as nothing else the drama of the "long eighteenth century" between the age of religious wars and the age of revolutions. The society that was confronted with games of chance pursued as commercial ventures also came to grips with...

Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert"...

Discover the hidden ways to raise your organizations' customer service experiences from ordinary to extraordinary.If you want to know how strong your company's customer service is, ask your employees to describe what their work entails. Then pay...