Consumer Behavior

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural...

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that...

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743245067Author TWITCHELLFormat PaperbackPage Count 320Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 349gDimensions(mm) 214mm * 141mm *...

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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781013289576Author Kym AndersonFormat HardbackPage Count 582Imprint Saint Philip Street PressPublisher Saint Philip Street PressWeight(grams) 216g

This is a book on demand analysis that links economic theory to empirical analysis. The first part shows how theory can be used to specify equation systems suitable for empirical analysis. The second part discusses demand systems estimation using both...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743497107Author Noah KernerFormat PaperbackPage Count 272Imprint Atria BooksPublisher Atria BooksWeight(grams) 299g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780987644015Author Adrian EasdownFormat PaperbackPage Count 184Imprint Independent InkPublisher Independent InkWeight(grams) 148g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692358726Author Manish GroverFormat HardbackPage Count 242Imprint CD PressPublisher CD PressWeight(grams) 413g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974696034Author Debbie LevittFormat HardbackPage Count 336Imprint Delta CX MediaPublisher Delta CX MediaWeight(grams) 798g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780446564137Author Harry BeckwithFormat PaperbackPage Count 336Imprint Warner Books IncPublisher Time Warner Trade PublishingWeight(grams) 490g

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by...

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and...

This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical...

This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9785063732983Author Terry L LuskFormat PaperbackPage Count 188Imprint Abdul PublisherPublisher Abdul PublisherWeight(grams) 259g

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781532675706Author Daniel M BolandFormat HardbackPage Count 96Imprint Resource Publications (CA)Publisher Resource Publications (CA)Weight(grams) 304g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781556358395Author Dell DechantFormat PaperbackPage Count 240Imprint Wipf & Stock PublishersPublisher Wipf & Stock PublishersWeight(grams)...

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working...

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift. The...

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts...

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of...

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781013289569Author Kym AndersonFormat PaperbackPage Count 582Imprint Saint Philip Street PressPublisher Saint Philip Street PressWeight(grams) 216g

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on...

To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to...

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781951429256Author Chandler WrightFormat PaperbackPage Count 146Imprint SD Publishing LLCPublisher SD Publishing LLCWeight(grams) 204g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538759103Author Ben MezrichFormat PaperbackPage Count 320Imprint Grand Central PublishingPublisher Grand Central Publishing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781739282912Author Natalie DentFormat PaperbackPage Count 264Imprint Suss InkedPublisher Suss Inked PublishingWeight(grams) 304g

This dynamic book explores the importance of collaborative consumption. Doing so is relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781951030889Author R J AndersonFormat PaperbackPage Count 88Imprint SD Publishing LLCPublisher SD Publishing LLCWeight(grams) 95gDimensions(mm) 203mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781532675690Author Daniel M BolandFormat PaperbackPage Count 96Imprint Resource Publications (CA)Publisher Resource Publications (CA)Weight(grams) 141g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451668223Author EisenbergFormat PaperbackPage Count 352Imprint Frep - Free PRPublisher Frep - Free PRWeight(grams) 386g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781843810643Author Tim CoatesFormat PaperbackPage Count 96Imprint Tim Coates BooksPublisher Tim Coates BooksWeight(grams) 210g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781772441710Author Eric BoweFormat PaperbackPage Count 250Imprint Rock's Mills PressPublisher Rock's Mills PressWeight(grams) 340gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781960442000Author David J AndersonFormat PaperbackPage Count 386Imprint Blue Hole PressPublisher Blue Hole PressWeight(grams) 513g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788196636401Author Rafeal MechloreFormat PaperbackPage Count 184Imprint Preach PublicationsPublisher Preach PublicationsWeight(grams) 254g