Filter By
- Book
- Qty in Cart
- Quantity
- Price
- Subtotal
-
The Art of Useless: Fashion, Media, and Consumer Culture in Contemporary China by Calvin Hui
RRP: €35.70€27.72Since embarking on economic reforms in 1978, the People's Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese... -
The Gambling Century: Commercial Gaming in Britain from Restoration to Regency by Prof John Eglin 9780192888198
RRP: €29.75€25.69Gambling captures as nothing else the drama of the "long eighteenth century" between the age of religious wars and the age of revolutions. The society that was confronted with games of chance pursued as commercial ventures also came to grips with... -
THE A-Z of FANDOM: Harness the Power of Fans to Make World-Changing Brands. by Matt Hart 9781646333158
RRP: €17.79€14.72Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781646333158Author Matt HartFormat PaperbackPage Count 98Imprint MhipPublisher MhipWeight(grams) 113gDimensions(mm) 203mm * 127mm * 6mm -
Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior Michael E. Smith 9781398601000
RRP: €39.26€33.50While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers... -
Concepts and Categories: Foundations for Sociological and Cultural Analysis by Michael T. Hannan
RRP: €35.70€27.72Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatically different expectations of companies that are... -
Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior by Michael E. Smith 9781398601024
RRP: €115.43€95.70While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers... -
Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight Claire Brooks 9780749477547
RRP: €41.64€35.43We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer... -
The Language of Branding: Theory, Strategies, and Tactics Dawn Lerman (Fordham University, New York, NY, USA) 9780415806749
RRP: €57.11€49.75The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on... -
Defining, Measuring and Managing Consumer Experiences by Annarita Sorrentino
RRP: €160.65€139.56This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper... -
Understanding Children as Consumers by David W. Marshall 9781847879271
RRP: €58.30€47.29What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the... -
Hayek's Tensions: Reexamining the Political Economy and Philosophy of F. A. Hayek by Stefanie Haeffele 9781942951940
RRP: €16.65€12.54Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942951940Author Stefanie HaeffeleFormat PaperbackPage Count 212Imprint Mercatus Center at George Mason UniversityPublisher Mercatus Center at George... -
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit 9780367660062
RRP: €52.35€46.22Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and... -
The Art of Excellent Products: Enchanting Customers with Premium Brand Experiences by Riccardo Illy
RRP: €17.84€13.03Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no... -
Consumer Behaviour in Tourism by Susan Horner
RRP: €61.87€54.97Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market... -
The Consumer Society by Juliet B. Schor
€33.43A unique and definitive reader on our "national passion"-buying stuff-and its consequences for American society. We are citizens, owners and workers, believers and heathens, but today more than anything else we are consumers. How this came to be and its... -
Credit and Debts in an Unequal Society: Establishing a Consumer Credit Market in South Africa by Jurgen Schraten 9781789206388
RRP: €117.81€95.76South Africa was one of the first countries in the Global South that established a financialized consumer credit market. This market consolidates rather than alleviates the extreme social inequality within a country. This book investigates the political... -
TCE Total Customer Experience: Building Business through Customer-Centric Measurement and Analytics by Bob E Hayes Phd 9780989280426
RRP: €23.79€20.69Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989280426Author Bob E Hayes PhdFormat PaperbackPage Count 342Imprint Business Over BroadwayPublisher Business Over BroadwayWeight(grams)... -
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology by Bernd Schmitt 9780230116450
€26.62The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works... -
Elusive Consumption Karin M. Ekstroem 9781859737682
RRP: €42.83€38.01In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered... -
The Digital Experience Company: Winning in the Digital Economy with Experience Insights by Alfonso de la Nuez 9781946633996
RRP: €24.98€18.65Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633996Author Alfonso de la NuezFormat HardbackPage Count 176Imprint ForbesbooksPublisher ForbesbooksDimensions(mm) 230mm * 150mm * 22mm -
The Versatile Leader: The Confidence to Excel in Every Situation by Msuega Tese 9781955884518
RRP: €17.84€12.07In The Versatile Leader, Msuega Tese offers twelve metaphors for effective leadership spanning a broad spectrum of strategic and tactical situations. As a starting point, the physician's diagnosis helps uncover the strategic status. The architect makes... -
Nudging by Riccardo Viale
RRP: €30.94€20.21Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262544443Author Riccardo VialeFormat HardbackPage Count 248Imprint MIT PressPublisher MIT Press Ltd -
Culture and Commerce: The Value of Entrepreneurship in Creative Industries by Mukti Khaire 9780804792219
RRP: €78.54€68.28Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature,... -
Contemporary Consumer Culture Theory by John F. Sherry
RRP: €49.97€44.21Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks... -
Sport Consumer Behaviour: Marketing Strategies by Daniel C Funk
RRP: €54.73€47.75Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry... -
100 Effective Techniques of Social Influence: When and Why People Comply Dariusz Dolinski 9781032283913
RRP: €39.26€34.97100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests,... -
This Little Kiddy Went to Market: The Corporate Capture of Childhood Sharon Beder 9780745329154
RRP: €32.12€21.25This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever... -
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail Kit Yarrow 9780470400913
RRP: €22.60€15.17Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these... -
Brand Aid: Shopping Well to Save the World by Lisa Ann Richey 9780816665464
RRP: €17.84€16.21"Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying "cappuccinos or cashmere" will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono,... -
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet 9781137278920
€14.80For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't... -
Creative Cluster Development: Governance, Place-Making and Entrepreneurship Marlen Komorowski 9781032236513
RRP: €47.59€42.04In recent decades, the importance of creative cluster development has gained increasing recognition from national and regional governments. Governments have been investing in initiatives and urban development plans that aim to create or support localized... -
Marketing for Growth: The Role of Marketers in Driving Revenues and Profits by Iain Ellwood 9781610393973
RRP: €22.60€16.30Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781610393973Author Iain EllwoodFormat PaperbackPage Count 224Imprint EconomistPublisher EconomistWeight(grams) 236gDimensions(mm) 216mm * 133mm * 12mm -
Married to the Brand: Why Consumers Bond with Some Brands for Life by William J. McEwen 9781595620057
RRP: €23.79€18.40Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through... -
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson 9780814438398
RRP: €23.80€22.71Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so... -
Epistemological Problems of Economics by Ludwig von Mises 9780865978492
RRP: €21.36€21.00Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780865978492Author Ludwig von MisesFormat HardbackPage Count 215Imprint Liberty Fund IncPublisher Liberty Fund IncWeight(grams) 496g -
The Psychology Behind Trademark Infringement and Counterfeiting J. L. Zaichkowsky 9780805847932
€58.26As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the... -
The New Capitalists: How Citizen Investors Are Reshaping the Corporate Agenda Stephen Davis 9781422101018
RRP: €26.18€19.67Thanks to the rise of mutual funds and retirement plans, the actual owners of the world's corporate giants are no longer a few wealthy families. Rather, they're the huge majority of working people who have their pensions and life savings invested in... -
Persuasion: Dark Psychology Series 5 Manuscripts - Persuasion, NLP, How to Analyze People, Manipulation, Dark Psychology Advanced Secrets by R J Anderson 9781951030858
RRP: €32.12€23.73Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781951030858Author R J AndersonFormat PaperbackPage Count 182Imprint SD Publishing LLCPublisher SD Publishing LLCWeight(grams) 435gDimensions(mm) 279mm *... -
The Organization of Craft Work: Identities, Meanings, and Materiality by Emma Bell 9780367355487
RRP: €49.97€44.21This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and... -
Canonical Authors in Consumption Theory Soren Askegaard (Univ. of Southern Denmark University of Southern Denmark) 9781138648975
RRP: €65.44€57.23Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by...