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Hooked - 30 Minute Expert Guide: Official Summary to NIR Eyal's Hooked by Novato Press 9781623154639
RRP: $11.60$7.37Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781623154639Author Novato PressFormat PaperbackPage Count 52Imprint CallistoPublisher CallistoWeight(grams) 41gDimensions(mm) 198mm * 122mm * 3mm -
The Art of Useless: Fashion, Media, and Consumer Culture in Contemporary China by Calvin Hui
RRP: $38.70$30.04Since embarking on economic reforms in 1978, the People's Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese... -
The Gambling Century: Commercial Gaming in Britain from Restoration to Regency by Prof John Eglin 9780192888198
RRP: $32.25$27.85Gambling captures as nothing else the drama of the "long eighteenth century" between the age of religious wars and the age of revolutions. The society that was confronted with games of chance pursued as commercial ventures also came to grips with... -
Elusive Consumption by Helene Brembeck 9781859737682
RRP: $46.43$40.88In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered... -
Concepts and Categories: Foundations for Sociological and Cultural Analysis by Michael T. Hannan
RRP: $38.70$30.04Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatically different expectations of companies that are... -
The New Capitalists: How Citizen Investors Are Reshaping the Corporate Agenda by Stephen Davis
RRP: $28.38$21.01Thanks to the rise of mutual funds and retirement plans, the actual owners of the world's corporate giants are no longer a few wealthy families. Rather, they're the huge majority of working people who have their pensions and life savings invested in... -
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy. by Joan-Marie Moss 9781520468266
RRP: $25.74$21.39Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781520468266Author Joan-Marie MossFormat PaperbackPage Count 268Imprint Independently PublishedPublisher Independently PublishedWeight(grams)... -
Mad about Luxe: The Customer Experience in Luxury Brands by Jean Revis 9781717923110
RRP: $31.58$24.46Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781717923110Author Jean RevisFormat PaperbackPage Count 138Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 181gDimensions(mm)... -
The Mobile Youth by Graham Brown 9781480024342
RRP: $12.26$10.42Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781480024342Author Graham BrownFormat PaperbackPage Count 112Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
The Language of Branding: Theory, Strategies, and Tactics by Dawn Lerman
RRP: $61.91$53.93The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on... -
Living it up by TWITCHELL 9780743245067
$18.43Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743245067Author TWITCHELLFormat PaperbackPage Count 320Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 349gDimensions(mm) 214mm * 141mm *... -
User Experience Design: A Practical Playbook to Fuel Business Growth by Satyam Kantamneni
RRP: $33.53$22.42Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't - with their wallets. Organizations realize they need to adapt... -
THE A-Z of FANDOM: Harness the Power of Fans to Make World-Changing Brands. by Matt Hart 9781646333158
RRP: $19.29$15.83Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781646333158Author Matt HartFormat PaperbackPage Count 98Imprint MhipPublisher MhipWeight(grams) 113gDimensions(mm) 203mm * 127mm * 6mm -
Understanding Children as Consumers by David W. Marshall 9781847879271
RRP: $63.20$51.26What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the... -
Hayek's Tensions: Reexamining the Political Economy and Philosophy of F. A. Hayek by Stefanie Haeffele 9781942951940
RRP: $18.05$13.34Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942951940Author Stefanie HaeffeleFormat PaperbackPage Count 212Imprint Mercatus Center at George Mason UniversityPublisher Mercatus Center at George... -
Nudging by Riccardo Viale
RRP: $33.54$21.90Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262544443Author Riccardo VialeFormat HardbackPage Count 248Imprint MIT PressPublisher MIT Press Ltd -
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit 9780367660062
RRP: $56.75$50.10Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and... -
The Versatile Leader: The Confidence to Excel in Every Situation by Msuega Tese 9781955884518
RRP: $19.34$12.75In The Versatile Leader, Msuega Tese offers twelve metaphors for effective leadership spanning a broad spectrum of strategic and tactical situations. As a starting point, the physician's diagnosis helps uncover the strategic status. The architect makes... -
The Digital Experience Company: Winning in the Digital Economy with Experience Insights by Alfonso de la Nuez 9781946633996
RRP: $27.08$19.76Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633996Author Alfonso de la NuezFormat HardbackPage Count 176Imprint ForbesbooksPublisher ForbesbooksDimensions(mm) 230mm * 150mm * 22mm -
Product Gems 2: 109 Science Experiments That Demonstrate How to Build Products People Love by David Greenwood 9781717723949
RRP: $11.61$10.54Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781717723949Author David GreenwoodFormat PaperbackPage Count 222Imprint Independently PublishedPublisher Independently PublishedWeight(grams)... -
Sport Consumer Behaviour: Marketing Strategies by Daniel C Funk
RRP: $59.33$51.77Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry... -
This Little Kiddy Went to Market: The Corporate Capture of Childhood by Sharon Beder 9780745329154
RRP: $34.82$22.69This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever... -
The Organization of Craft Work: Identities, Meanings, and Materiality by Emma Bell 9780367355487
RRP: $54.17$47.92This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and... -
Persuasion: Dark Psychology - Secret Techniques to Influence Anyone Using Mind Control, Manipulation and Deception (Persuasion, Influence, Nlp) by R J Anderson 9781986851855
RRP: $19.31$15.65Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781986851855Author R J AndersonFormat PaperbackPage Count 88Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
TCE Total Customer Experience: Building Business through Customer-Centric Measurement and Analytics by Bob E Hayes Phd 9780989280426
RRP: $25.79$21.89Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989280426Author Bob E Hayes PhdFormat PaperbackPage Count 342Imprint Business Over BroadwayPublisher Business Over BroadwayWeight(grams)... -
Brand Aid: Shopping Well to Save the World by Lisa Ann Richey 9780816665464
RRP: $19.34$17.30"Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying "cappuccinos or cashmere" will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono,... -
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology by Bernd Schmitt 9780230116450
$28.86The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works... -
Creative Cluster Development: Governance, Place-Making and Entrepreneurship by Marlen Komorowski
RRP: $51.59$45.23In recent decades, the importance of creative cluster development has gained increasing recognition from national and regional governments. Governments have been investing in initiatives and urban development plans that aim to create or support localized... -
Consumer Behaviour in Tourism by Susan Horner
RRP: $67.07$59.59Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market... -
The Psychology Behind Trademark Infringement and Counterfeiting by J. L. Zaichkowsky 9780805847932
$63.16As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the... -
Manipulation Tactics: 10 Techniques to Influence Human Psychology & Behavior, Understand How People Manipulate, and Effectively Use Persuasion to Your Advantage! by Nick Anderson 9781673896060
RRP: $20.63$16.74Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781673896060Author Nick AndersonFormat PaperbackPage Count 124Imprint Independently PublishedPublisher Independently PublishedWeight(grams)... -
The Consumer Society by Juliet B. Schor
$36.11A unique and definitive reader on our "national passion"-buying stuff-and its consequences for American society. We are citizens, owners and workers, believers and heathens, but today more than anything else we are consumers. How this came to be and its... -
Canonical Authors in Consumption Theory by Soren Askegaard
RRP: $70.94$61.56Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by... -
Culture and Consumption II: Markets, Meaning, and Brand Management by Grant David McCracken
RRP: $21.92$11.02A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an... -
Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms by Raymond J. Dolan 9780123814319
RRP: $74.81$67.36One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural... -
Veblen in Plain English: A Complete Introduction to Thorstein Veblen's Economics by Ken McCormick 9780977356768
RRP: $32.19$28.06Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780977356768Author Ken McCormickFormat PaperbackPage Count 172Imprint Cambria PressPublisher Cambria PressWeight(grams) 262g -
The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Joseph Turow
RRP: $18.05$15.80A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that... -
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail by Kit Yarrow 9780470400913
RRP: $24.50$16.45Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these... -
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail by Angeline G. Close
RRP: $46.43$41.40Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business... -
Contemporary Consumer Culture Theory by John F. Sherry
RRP: $54.17$47.92Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks...