Consumer Behavior

Since embarking on economic reforms in 1978, the People's Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese...

Gambling captures as nothing else the drama of the "long eighteenth century" between the age of religious wars and the age of revolutions. The society that was confronted with games of chance pursued as commercial ventures also came to grips with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781646333158Author Matt HartFormat PaperbackPage Count 98Imprint MhipPublisher MhipWeight(grams) 113gDimensions(mm) 203mm * 127mm * 6mm

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers...

Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatically different expectations of companies that are...

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers...

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer...

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on...

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper...

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942951940Author Stefanie HaeffeleFormat PaperbackPage Count 212Imprint Mercatus Center at George Mason UniversityPublisher Mercatus Center at George...

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and...

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no...

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market...

A unique and definitive reader on our "national passion"-buying stuff-and its consequences for American society. We are citizens, owners and workers, believers and heathens, but today more than anything else we are consumers. How this came to be and its...

South Africa was one of the first countries in the Global South that established a financialized consumer credit market. This market consolidates rather than alleviates the extreme social inequality within a country. This book investigates the political...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989280426Author Bob E Hayes PhdFormat PaperbackPage Count 342Imprint Business Over BroadwayPublisher Business Over BroadwayWeight(grams)...

The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works...

In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633996Author Alfonso de la NuezFormat HardbackPage Count 176Imprint ForbesbooksPublisher ForbesbooksDimensions(mm) 230mm * 150mm * 22mm

In The Versatile Leader, Msuega Tese offers twelve metaphors for effective leadership spanning a broad spectrum of strategic and tactical situations. As a starting point, the physician's diagnosis helps uncover the strategic status. The architect makes...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262544443Author Riccardo VialeFormat HardbackPage Count 248Imprint MIT PressPublisher MIT Press Ltd

Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature,...

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks...

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry...

100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests,...

This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever...

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these...

"Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying "cappuccinos or cashmere" will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono,...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't...

In recent decades, the importance of creative cluster development has gained increasing recognition from national and regional governments. Governments have been investing in initiatives and urban development plans that aim to create or support localized...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781610393973Author Iain EllwoodFormat PaperbackPage Count 224Imprint EconomistPublisher EconomistWeight(grams) 236gDimensions(mm) 216mm * 133mm * 12mm

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through...

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780865978492Author Ludwig von MisesFormat HardbackPage Count 215Imprint Liberty Fund IncPublisher Liberty Fund IncWeight(grams) 496g

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the...

Thanks to the rise of mutual funds and retirement plans, the actual owners of the world's corporate giants are no longer a few wealthy families. Rather, they're the huge majority of working people who have their pensions and life savings invested in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781951030858Author R J AndersonFormat PaperbackPage Count 182Imprint SD Publishing LLCPublisher SD Publishing LLCWeight(grams) 435gDimensions(mm) 279mm *...

This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and...

Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by...