Consumer Behavior

Everything your sales boss taught you is wrong. Forget everything you learned about selling. Your boss's persuasion-based sales methods are outdated, ineffective, and annoying. It's time to take matters into your own hands with a modern and effective...

GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743235921Author Paco UnderhillFormat PaperbackPage Count 240Imprint Simon & SchusterPublisher Simon & Schuster

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820347Author Steve PortigalFormat PaperbackPage Count 248Imprint Rosenfeld MediaPublisher Rosenfeld Media

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780451497215Author Sean EllisFormat HardbackPage Count 320Imprint CurrencyPublisher CurrencyWeight(grams) 590gDimensions(mm) 242mm * 164mm * 28mm

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift. The...

Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593184189Author Elise HuFormat HardbackPage Count 384Imprint Dutton / SignetPublisher Penguin Putnam Inc

Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with...

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591840701Author Michael J. SilversteinFormat PaperbackPage Count 320Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 305g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781623154639Author Novato PressFormat PaperbackPage Count 52Imprint CallistoPublisher CallistoWeight(grams) 41gDimensions(mm) 198mm * 122mm * 3mm

Society and Economy-a work of exceptional ambition by the founder of modern economic sociology-is the first full account of Mark Granovetter's ideas about the diverse ways in which society and economy are intertwined.The economy is not a sphere separate...

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781439172018Author Martin LindstromFormat PaperbackPage Count 272Imprint The Free PressPublisher Simon & Schuster

The 18th century has been hailed for its revolution in consumer culture, but Material Literacy in Eighteenth-Century Britain repositions Britain as a nation of makers. It brings new attention to 18th-century craftswomen and men with its focus on the...

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that...

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788831322799Author Maria Giovanna OnoratiFormat PaperbackPage Count 160Imprint Bocconi University PressPublisher Bocconi University Press

A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we can regain mastery over our lives-from the pioneering expert of psychological targeting.There are more digital pieces of data than...

This dynamic book explores the importance of collaborative consumption. Doing so is relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing...

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment...

Consumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services. It delves into the psychological, social, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781552665831Author Sophie Dubuisson-QuellierFormat PaperbackPage Count 112Imprint Fernwood PublishingPublisher Fernwood PublishingWeight(grams)...

As the Reagan administration began, Nancy Reagan chose new china for the White House-at a cost of $209,508. The pattern for the decade was struck. As the Reagans made wealth seem glamorous, what followed was a culture dominated by a belief in the "magic...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633422Author Gui CostinFormat HardbackPage Count 195Imprint ForbesbooksPublisher ForbesbooksWeight(grams) 499g

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world's tourism...

The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development. Over time, a large share of activities which had formerly been carried out by the private...

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer...

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world's tourism...

Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities of a finite planet. This paradigm,...

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the...

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create...

The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization, considers how innovation through technological change has been transforming the retail sector in different markets, and how such change has been accelerated through the impact...

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market...

This book provides a clear and wide-ranging overview of consumption as a sociological concept. Arguing that consumption is both an unavoidable part of life and an ongoing dialectical process, it gives a critical assessment of a range of theoretical...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538707593Author Ben MezrichFormat HardbackPage Count 336Imprint Grand Central PublishingPublisher Grand Central PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423246145Author Maria SianoPage Count 6Imprint Barcharts, IncPublisher Barcharts, IncWeight(grams) 159g

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris' CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press...

This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global...