Consumer Behavior

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer...

Peter Gleick knows water. A world-renowned freshwater expert, Gleick is a MacArthur Foundation 'genius', and according to the BBC, an environmental visionary. And he drinks from the tap. Why don't the rest of us? "Bottled and Sold" shows how water went...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780307450395Author Bridget BrennanFormat PaperbackPage Count 320Imprint Crown Publishing Group, Division of Random House IncPublisher Random House USA...

A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East-home to most of the world's internet users-and discovers that what they are doing is not what we imagine.New-media pundits obsess...

A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East-home to most of the world's internet users-and discovers that what they are doing is not what we imagine.New-media pundits obsess...

This first volume of The Foundations of Behavioral Economic Analysis covers the opening topic found in this definitive introduction to the subject: the behavioral economics of risk, uncertainty, and ambiguity. It is an essential guide for advanced...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780865978492Author Ludwig von MisesFormat HardbackPage Count 215Imprint Liberty Fund IncPublisher Liberty Fund IncWeight(grams) 496g

While the west has experienced multiple post-war economic, social and political revolutions, India by contrast has had two distinct moments of transformation in the past century: Independence in 1947 and the economic liberalisation that began in 1991...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781532911279Author Paul AndrewsFormat PaperbackPage Count 124Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

The "public sphere" is a key concept in political discourse, designating a space for political action. But is this a single authoritative and universal space in which various positions compete for recognition, or does it consist of multiple local spaces...

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But...

Most companies send "one-size-fits-all" communication to everyone in their audience, leading to low engagement on their social media channels and emails left unread in their customers' inboxes because it's unclear to recipients how this information helps...

Have you ever done something stupid, dangerous or self-sabotaging just to get one over someone else? Most of us have. Simon McCarthy-Jones draws on psychology, current affairs, literature and genetics to illuminate - whether we admit it or not - our...

From David Stockman, Washington insider turned iconoclast, "Father of Reaganomics," New York Times bestselling author and founder of David Stockman's Contra Corner investing website, comes an incredibly important and timely book that explains...

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of the brand-as-a-country-or-region.Book...

The Community of Advantage asks how economists should do normative analysis. Normative analysis in economics has usually aimed at satisfying individuals' preferences. Its conclusions have supported a long- standing liberal tradition of economics that...

Rubbish is something we ignore. By definition we discard it, from our lives and our minds, and it remains outside the concerns of conventional economics. However, this book explores the dynamics through which rubbish can re-enter circulation as a prized...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780473175047Author Sean D'SouzaFormat PaperbackPage Count 180Imprint PsychotacticsPublisher PsychotacticsWeight(grams) 240gDimensions(mm) 210mm * 148mm *...

Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with...

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576877319Author Brian SheehanFormat PaperbackPage Count 192Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 683g

A WALL STREET JOURNAL BESTSELLERA PUBLISHERS WEEKLY BESTSELLERThe essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88%...

The issue of sustainability is characterised as a 'wicked problem' in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures. This in-depth volume presents a comprehensive...

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been...

Jean Baudrillard's classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes...

Although we all want to help the environment, our knowledge of what are 'green' choices is often so limited that we can do more harm than good. But now a new phenomenon, 'radical transparency', the availability of complete information about all aspects...

Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to...

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies...

'Powerful' - Silvia Federici It's in our food, our cosmetics, our fuel and our bodies. Palm oil, found in half of supermarket products, has shaped our world. Max Haiven uncovers how the gears of capitalism are literally and metaphorically lubricated...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781073098156Author Henrik RodgersFormat PaperbackPage Count 116Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Originally published in 1951, Social Choice and Individual Values introduced "Arrow's Impossibility Theorem" and founded the field of social choice theory in economics and political science. This new edition, including a new foreword by Nobel...

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers...

This introduction to one of the key areas of behavioural economics - social preferences - explains in clear, nontechnical language how particular groups of experiments have been used by behavioural economists to shed light on the processes of economic...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143117230Author Geoffrey MillerFormat PaperbackPage Count 384Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 346gDimensions(mm) 213mm *...

Consumer credit borrowing - using credit cards, store cards and personal loans - is an important and routine part of many of our lives. But what happens when these everyday forms of borrowing go 'bad', when people start to default on their loans and when...

Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt and...

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781702174350Author Chandler WrightFormat PaperbackPage Count 182Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business...

Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have...