Consumer Behavior

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he...

Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All...

An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives-and businesses-it's understandable to feel like you're drowning in data. There's a...

'Beautifully written and brilliantly argued, Possessed is one of the few things you really need to own' Daniel GilbertHow ownership came to own us - and what we can do about itOur love affair with possessions seems to be all-consuming, even as we face...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591843177Author Seth GodinFormat HardbackPage Count 224Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 255gDimensions(mm) 185mm * 131mm * 21mm

'I'm 79 years old. So why on earth should I concern myself with speaking about youth?' This is the question with which renowned French philosopher Alain Badiou begins his passionate plea to the young. Today young people, at least in the West, are on the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143124931Author Adam AlterFormat PaperbackPage Count 272Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 255gDimensions(mm) 211mm * 140mm *...

Over 100 years ago, Einstein changed the way we understood time from being a fixed measurement to a relative one which, rather than being 'correct' as it had been before, was now 'proper' to the body concerned. While physics, especially at the quantum...

Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have...

Our planet is a closed system with limited material resources, yet our current economic model is designed in a one-way direction from resource extraction to disposal, leading to resource depletion. This book proposes a new economic model, offering an...

From David Stockman, Washington insider turned iconoclast, "Father of Reaganomics," New York Times bestselling author and founder of David Stockman's Contra Corner investing website, comes an incredibly important and timely book that explains...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780307450395Author Bridget BrennanFormat PaperbackPage Count 320Imprint Crown Publishing Group, Division of Random House IncPublisher Random House USA...

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523000142Author Bill PriceFormat HardbackPage Count 288Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent...

Millennial Generation vs. All Others"Millennials are killing it. It's time we stopped blaming them, and started thanking them. Caitlin Fisher explains why in this insightful, relatable book." L.S. Quinn, Founder, Reading Room CLE#1 New Release in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780473175047Author Sean D'SouzaFormat PaperbackPage Count 180Imprint PsychotacticsPublisher PsychotacticsWeight(grams) 240gDimensions(mm) 210mm * 148mm *...

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty.In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that...

Every leader is different; there is no one-size-fits-all solution that someone can copy. Leaders are human, with different personalities, personal preferences, and styles of communication, meaning that no two leaders can be the same. Instead of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578419862Author Mark W SchaeferFormat HardbackPage Count 320Imprint Schaefer Marketing SolutionsPublisher Schaefer Marketing SolutionsWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781635570106Author Adam MinterFormat HardbackPage Count 320Imprint Bloomsbury Publishing USAPublisher Bloomsbury Publishing USAWeight(grams) 600g

WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in...

A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780767925877Author Frank W. AbagnaleFormat PaperbackPage Count 256Imprint Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)Publisher...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591846666Author Jay BaerFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 346gDimensions(mm) 216mm * 153mm * 22mm

Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert"...

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820347Author Steve PortigalFormat PaperbackPage Count 248Imprint Rosenfeld MediaPublisher Rosenfeld Media

In Speculative Communities, Aris Komporozos-Athanasiou examines the ways that speculation has moved beyond financial markets to shape fundamental aspects of our social and political lives. As ordinary people make exceptional decisions, such as the...

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include...

Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators.If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of...

How many steps have you done today?How many emails answered?How much money have you spent this week And how many hours have you slept?Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work,...

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of the brand-as-a-country-or-region.Book...

The world continues to develop at an astonishing speed - socially and technologically. Human behavior is continually influenced by this ever-changing environment. Is it possible to predict what those new behaviors will be? And what are their implications...

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour...

What about museums, universities, and performing arts venues? Is there still a place for these thousand-year-old institutions in our lives? Or are we holding onto them out of habit, guilt, or nostalgia? Considering the power of technology today,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781633936935Author Shaun BeldingFormat PaperbackPage Count 216Imprint Torbolton PressPublisher Torbolton PressWeight(grams) 322gDimensions(mm) 229mm * 152mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781646333158Author Matt HartFormat PaperbackPage Count 98Imprint MhipPublisher MhipWeight(grams) 113gDimensions(mm) 203mm * 127mm * 6mm

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544536361Author Diana KanderFormat PaperbackPage Count 158Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 163gDimensions(mm) 203mm *...