Consumer Behavior

In Speculative Communities, Aris Komporozos-Athanasiou examines the ways that speculation has moved beyond financial markets to shape fundamental aspects of our social and political lives. As ordinary people make exceptional decisions, such as the...

Society and Economy-a work of exceptional ambition by the founder of modern economic sociology-is the first full account of Mark Granovetter's ideas about the diverse ways in which society and economy are intertwined.The economy is not a sphere separate...

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a...

You can shop anywhere you like -- as long as it's Tesco The inexorable rise of supermarkets is big news but have we really taken on board what this means for our daily lives, and those of our children? In this searing analysis Andrew Simms, director of...

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060977580Author Juliet SchorFormat PaperbackPage Count 253Imprint HarperCollinsPublisher HarperCollins Publishers Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974696010Author Debbie LevittFormat PaperbackPage Count 336Imprint Delta CX MediaPublisher Delta CX MediaWeight(grams) 585gDimensions(mm) 254mm * 178mm *...

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field. Behavioral Science in the Wild helps managers to implement...

Why are we so obsessed by the pursuit of happiness? With new ways to measure contentment we are told that we have a right to individual joy. But at what cost? In an age of increasing individualism, we have never been more alone and miserable. But what...

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand...

Unconventional and provocative, My Life with Things is Elizabeth Chin's meditation on her relationship with consumer goods and a critical statement on the politics and method of anthropology. Chin centers the book on diary entries that focus on everyday...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143124931Author Adam AlterFormat PaperbackPage Count 272Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 255gDimensions(mm) 211mm * 140mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781578268245Author Amanda RussellFormat HardbackPage Count 400Imprint Hatherleigh Press,U.S.Publisher Hatherleigh Press,U.S.

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593184189Author Elise HuFormat HardbackPage Count 384Imprint Dutton / SignetPublisher Penguin Putnam Inc

An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619614277Author Deb GaborFormat PaperbackPage Count 202Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 240gDimensions(mm) 216mm *...

In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer...

'I'm 79 years old. So why on earth should I concern myself with speaking about youth?' This is the question with which renowned French philosopher Alain Badiou begins his passionate plea to the young. Today young people, at least in the West, are on the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780865978508Author Ludwig von MisesFormat PaperbackPage Count 215Imprint Liberty Fund IncPublisher Liberty Fund IncWeight(grams) 364g

In almost every human society some people get more and others get less. Why is inequity the rule in these societies? In The Origins of Unfairness, philosopher Cailin O'Connor firstly considers how groups are divided into social categories, like gender,...

Over 100 years ago, Einstein changed the way we understood time from being a fixed measurement to a relative one which, rather than being 'correct' as it had been before, was now 'proper' to the body concerned. While physics, especially at the quantum...

A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members...

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of 'collaborative consumption' which will change forever the...

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strategies...

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and...

Everything your sales boss taught you is wrong. Forget everything you learned about selling. Your boss's persuasion-based sales methods are outdated, ineffective, and annoying. It's time to take matters into your own hands with a modern and effective...

In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. He contends...

Shortlisted for the Business Book Awards 2022 From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060745868Author Joseph HeathFormat PaperbackPage Count 368Imprint HarperCollins PublishersPublisher HarperCollins Publishers Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781610393973Author Iain EllwoodFormat PaperbackPage Count 224Imprint EconomistPublisher EconomistWeight(grams) 236gDimensions(mm) 216mm * 133mm * 12mm

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that...

The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted-"Arriving Today"-in this eye-opening investigation into the new rules of online commerce, transportation,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692858905Author Yu-Kai ChouFormat HardbackPage Count 514Imprint Yu-Kai ChouPublisher Yu-Kai ChouWeight(grams) 921g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736652503Author Laurel NewmanFormat PaperbackPage Count 140Imprint Action Design PressPublisher Action Design PressWeight(grams) 145gDimensions(mm) 203mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781467140713Author Anne Evers HitzFormat PaperbackPage Count 192Imprint History PressPublisher History PressWeight(grams) 363gDimensions(mm) 226mm * 152mm *...

Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All...

It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that...

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the...

"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."-Jim Cusick, vice president of sales, SAP America, Inc. "Following the...