Consumer Behavior

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781578268245Author Amanda RussellFormat HardbackPage Count 400Imprint Hatherleigh Press,U.S.Publisher Hatherleigh Press,U.S.

Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Advertising/Marketing) 2014.Book InformationISBN 9781451686579Author Jonah BergerFormat HardbackPage Count 256Imprint Simon &...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619614277Author Deb GaborFormat PaperbackPage Count 202Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 240gDimensions(mm) 216mm *...

In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer...

Why do policies and business practices that ignore the moral and generous side of human nature often fail? Should the idea of economic man-the amoral and self-interested Homo economicus-determine how we expect people to respond to monetary rewards,...

In almost every human society some people get more and others get less. Why is inequity the rule in these societies? In The Origins of Unfairness, philosopher Cailin O'Connor firstly considers how groups are divided into social categories, like gender,...

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143117230Author Geoffrey MillerFormat PaperbackPage Count 384Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 346gDimensions(mm) 213mm *...

In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. He contends...

Shortlisted for the Business Book Awards 2022 From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative...

In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But today it is culture that stands at the heart of the American enterprise, mass entertainment the economic dynamo that...

Over 100 years ago, Einstein changed the way we understood time from being a fixed measurement to a relative one which, rather than being 'correct' as it had been before, was now 'proper' to the body concerned. While physics, especially at the quantum...

WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in...

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of 'collaborative consumption' which will change forever the...

The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted-"Arriving Today"-in this eye-opening investigation into the new rules of online commerce, transportation,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578419862Author Mark W SchaeferFormat HardbackPage Count 320Imprint Schaefer Marketing SolutionsPublisher Schaefer Marketing SolutionsWeight(grams) 540g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692858905Author Yu-Kai ChouFormat HardbackPage Count 514Imprint Yu-Kai ChouPublisher Yu-Kai ChouWeight(grams) 921g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781467140713Author Anne Evers HitzFormat PaperbackPage Count 192Imprint History PressPublisher History PressWeight(grams) 363gDimensions(mm) 226mm * 152mm *...

'I'm 79 years old. So why on earth should I concern myself with speaking about youth?' This is the question with which renowned French philosopher Alain Badiou begins his passionate plea to the young. Today young people, at least in the West, are on the...

It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615593968Author Paul BarronFormat PaperbackPage Count 230Imprint Transmedia PressPublisher Transmedia PressWeight(grams) 340gDimensions(mm) 229mm * 152mm...

"A mind-blowing tour de force that unwraps the myriad objects of addiction that surround us...Intelligent, incisive, and sometimes grimly entertaining."-Rod Phillips, author of Alcohol: A History"A fascinating history of corporate America's efforts to...

A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East-home to most of the world's internet users-and discovers that what they are doing is not what we imagine.New-media pundits obsess...

A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East-home to most of the world's internet users-and discovers that what they are doing is not what we imagine.New-media pundits obsess...

This volume spotlights the unique problems that often accompany a high-income lifestyle and offers guidelines that can help individuals avoid the pitfalls wealth may bring. Two therapists show how the culture of affluence in America creates unique...

Peter Gleick knows water. A world-renowned freshwater expert, Gleick is a MacArthur Foundation 'genius', and according to the BBC, an environmental visionary. And he drinks from the tap. Why don't the rest of us? "Bottled and Sold" shows how water went...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143124931Author Adam AlterFormat PaperbackPage Count 272Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 255gDimensions(mm) 211mm * 140mm *...

Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators.If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of...

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and...

'Beautifully written and brilliantly argued, Possessed is one of the few things you really need to own' Daniel GilbertHow ownership came to own us - and what we can do about itOur love affair with possessions seems to be all-consuming, even as we face...

Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780307450395Author Bridget BrennanFormat PaperbackPage Count 320Imprint Crown Publishing Group, Division of Random House IncPublisher Random House USA...

An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives-and businesses-it's understandable to feel like you're drowning in data. There's a...

"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."-Jim Cusick, vice president of sales, SAP America, Inc. "Following the...

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strategies...

Jean Baudrillard's classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes...

A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members...

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But...

From David Stockman, Washington insider turned iconoclast, "Father of Reaganomics," New York Times bestselling author and founder of David Stockman's Contra Corner investing website, comes an incredibly important and timely book that explains...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781476759739Author Jonah BergerFormat PaperbackPage Count 272Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 213mm *...