Consumer Behavior

"A mind-blowing tour de force that unwraps the myriad objects of addiction that surround us...Intelligent, incisive, and sometimes grimly entertaining."-Rod Phillips, author of Alcohol: A History"A fascinating history of corporate America's efforts to...

Selected as one of LitHub's 38 Favorite Books of 2022Finalist for the 2022 Big Other Book Award for NonfictionIn this uncompromising essay, Jonathan Crary presents the obvious but unsayable reality: our 'digital age' is synonymous with the disastrous...

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies...

If you ask the right questions, then you'll get the sale every time.As a salesperson, your product knowledge is extensive but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close...

True sales pros know they must tailor their methods to the buyer if they want to make their numbers every year.Featuring dozens of enlightening examples, this book gives you the tools to adapt your approach with the buyers in mind and maintain control at...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060977580Author Juliet SchorFormat PaperbackPage Count 253Imprint HarperCollinsPublisher HarperCollins Publishers Inc

Does what we consume define who we are? Harry Wallop takes a fresh look at society and shows you to your place in today's modern consumer world. Are you an Asda Mum, Wood Burning Stover or Sun Skittler? Do you know a Portland Privateer or...

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the...

Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have...

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525537274Author Jay BaerFormat HardbackPage Count 272Imprint PortfolioPublisher Penguin Putnam Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143117636Author Ellen Ruppel ShellFormat PaperbackPage Count 320Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 255g

What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities...

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent...

Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division-separating people along lines of religion, political conviction, race, ethnicity, and...

Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820293Author Tomer SharonFormat PaperbackPage Count 344Imprint Rosenfeld MediaPublisher Rosenfeld Media

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been...

Habits are more powerful than your will - if you know how to make them work for you Two strings are hanging from a ceiling, one at the centre of the room, one near the wall. You're asked to tie the strings together, but you can't reach both at...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781716792052Author Joss SheldonFormat HardbackPage Count 400Imprint Lulu.comPublisher Lulu.comWeight(grams) 703gDimensions(mm) 229mm * 152mm * 22mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640951532Author Shep HykenFormat PaperbackPage Count 280Imprint Sound WisdomPublisher Sound WisdomWeight(grams) 363gDimensions(mm) 229mm * 155mm * 13mm

Land your next customer with total confidence you'll keep them for the long-term. Keep Your Customers shares a fresh perspective on the old problem of customer relations. Ali Cudby shares with business leaders how to set up customer engagement for...

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes...

Use Adobe Analytics as a marketer -not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974696010Author Debbie LevittFormat PaperbackPage Count 336Imprint Delta CX MediaPublisher Delta CX MediaWeight(grams) 585gDimensions(mm) 254mm * 178mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820064Author Indi YoungFormat PaperbackPage Count 299Imprint Rosenfeld MediaPublisher Rosenfeld Media

Why do policies and business practices that ignore the moral and generous side of human nature often fail? Should the idea of economic man-the amoral and self-interested Homo economicus-determine how we expect people to respond to monetary rewards,...

WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will...

Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781400235827Author Nicholas WebbFormat PaperbackPage Count 256Imprint AmacomPublisher HarperCollins FocusWeight(grams) 249gDimensions(mm) 213mm * 138mm *...

Rubbish is something we ignore. By definition we discard it, from our lives and our minds, and it remains outside the concerns of conventional economics. However, this book explores the dynamics through which rubbish can re-enter circulation as a prized...

Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Business/Economics) 2009.Book InformationISBN 9780061854545Author Dr Dan ArielyFormat HardbackPage Count 400Imprint HarperCollins...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781578268245Author Amanda RussellFormat HardbackPage Count 400Imprint Hatherleigh Press,U.S.Publisher Hatherleigh Press,U.S.

In almost every human society some people get more and others get less. Why is inequity the rule in these societies? In The Origins of Unfairness, philosopher Cailin O'Connor firstly considers how groups are divided into social categories, like gender,...

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!Customer experience futurist Blake Morgan outlines ten...

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate...

We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143117230Author Geoffrey MillerFormat PaperbackPage Count 384Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 346gDimensions(mm) 213mm *...

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or...

In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. He contends...