Consumer Behavior

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field. Behavioral Science in the Wild helps managers to implement...

Where and who do we want to be? How might we get there? What might happen if we stay on our current course?The Future of Stuff asks what kind of world will we live in when every item of property has a digital trace, when nothing can be lost and...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy...

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain...

Few crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525534426Author Matt WallaertFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam Inc

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies...

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that...

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us...

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060977580Author Juliet SchorFormat PaperbackPage Count 253Imprint HarperCollinsPublisher HarperCollins Publishers Inc

What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities...

Why are we so obsessed by the pursuit of happiness? With new ways to measure contentment we are told that we have a right to individual joy. But at what cost? In an age of increasing individualism, we have never been more alone and miserable. But what...

Most of us who live in the North and the West consume far too much - too much meat, too much fat, too much sugar, too much salt. We are more likely to put on too much weight than to go hungry. We live in a society that is heading for a crash. We are...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262542272Author Michael LucaFormat PaperbackPage Count 232Imprint MIT PressPublisher MIT Press Ltd

You can shop anywhere you like -- as long as it's Tesco The inexorable rise of supermarkets is big news but have we really taken on board what this means for our daily lives, and those of our children? In this searing analysis Andrew Simms, director of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820064Author Indi YoungFormat PaperbackPage Count 299Imprint Rosenfeld MediaPublisher Rosenfeld Media

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143117636Author Ellen Ruppel ShellFormat PaperbackPage Count 320Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 255g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525537274Author Jay BaerFormat HardbackPage Count 272Imprint PortfolioPublisher Penguin Putnam Inc

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services...

What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion...

What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion...

In the tradition of international bestsellers, Future Shock and Megatrends , Michael J. Saylor, CEO of MicroStrategy, brings The Mobile Wave , a ground-breaking analysis of the impact of mobile intelligence- the fifth wave of computer technology. ...

Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division-separating people along lines of religion, political conviction, race, ethnicity, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780767920575Author Clotaire RapailleFormat PaperbackPage Count 224Imprint Random House USA IncPublisher Random House USA IncWeight(grams) 210gDimensions(mm)...

We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming...

If you want to know how strong your company's customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640951532Author Shep HykenFormat PaperbackPage Count 280Imprint Sound WisdomPublisher Sound WisdomWeight(grams) 363gDimensions(mm) 229mm * 155mm * 13mm

What about museums, universities, and performing arts venues? Is there still a place for these thousand-year-old institutions in our lives? Or are we holding onto them out of habit, guilt, or nostalgia? Considering the power of technology today,...

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been...

The circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive...

Millennial Generation vs. All Others"Millennials are killing it. It's time we stopped blaming them, and started thanking them. Caitlin Fisher explains why in this insightful, relatable book." L.S. Quinn, Founder, Reading Room CLE#1 New Release in...

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?What started as a joke account on...

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!Customer experience futurist Blake Morgan outlines ten...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736652503Author Laurel NewmanFormat PaperbackPage Count 140Imprint Action Design PressPublisher Action Design PressWeight(grams) 145gDimensions(mm) 203mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974696010Author Debbie LevittFormat PaperbackPage Count 336Imprint Delta CX MediaPublisher Delta CX MediaWeight(grams) 585gDimensions(mm) 254mm * 178mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820293Author Tomer SharonFormat PaperbackPage Count 344Imprint Rosenfeld MediaPublisher Rosenfeld Media

Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling...

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the...

Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Business/Economics) 2009.Book InformationISBN 9780061854545Author Dr Dan ArielyFormat HardbackPage Count 400Imprint HarperCollins...