Consumer Behavior

Use Adobe Analytics as a marketer -not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451686586Author Jonah BergerFormat PaperbackPage Count 256Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 211mm *...

The story of Paddy Power's growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525537274Author Jay BaerFormat HardbackPage Count 272Imprint PortfolioPublisher Penguin Putnam Inc

2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789360452964Author Harit NagpalFormat HardbackPage Count 224Imprint Westland BusinessPublisher Westland Publications Limited

From cheeky high-street bookmaker to billion-dollar business: the incredible story behind Paddy Power's unstoppable rise. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in...

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the...

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy...

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain...

Few crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic...

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that...

The 18th century has been hailed for its revolution in consumer culture, but Material Literacy in Eighteenth-Century Britain repositions Britain as a nation of makers. It brings new attention to 18th-century craftswomen and men with its focus on the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525534426Author Matt WallaertFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam Inc

Despite legislation that claims to prohibit it, there is a thriving market for babies spreading across the globe. Fueled by rapid advances in reproductive medicine and the desperate desires of millions of would-be parents, the acquisition of...

How do we define taste? The only certainty is that it shifts and changes - sometimes abruptly. With the explosion of vulgar consumerism in the mid-nineteenth century, the Victorians seized upon the notion of good taste as a way of codifying...

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of...

Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling...

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?What started as a joke account on...

A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers' needs in a personalized way. For too long, companies have detached from...

What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion...

What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion...

We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143117636Author Ellen Ruppel ShellFormat PaperbackPage Count 320Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 255g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781476759739Author Jonah BergerFormat PaperbackPage Count 272Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 213mm *...

"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews...

Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division-separating people along lines of religion, political conviction, race, ethnicity, and...

Humans are intriguing. We aren't the calm and rational people we imagine ourselves to be. Instead, we live our lives "heart-first" and make decisions based on super-fast instinctive mental shortcuts and heuristics. Behavioural economics is the study...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820064Author Indi YoungFormat PaperbackPage Count 299Imprint Rosenfeld MediaPublisher Rosenfeld Media

A sense of urgency pervades global environmentalism, and the degrowth movement is bursting into the mainstream. As climate catastrophe looms closer, people are eager to learn what degrowth is about, and whether we can save the planet by changing how we...

In the tradition of international bestsellers, Future Shock and Megatrends , Michael J. Saylor, CEO of MicroStrategy, brings The Mobile Wave , a ground-breaking analysis of the impact of mobile intelligence- the fifth wave of computer technology. ...

Where and who do we want to be? How might we get there? What might happen if we stay on our current course?The Future of Stuff asks what kind of world will we live in when every item of property has a digital trace, when nothing can be lost and...

#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious - featuring ten all new trend predictions for winning the future. Introducing a book...

The world continues to develop at an astonishing speed - socially and technologically. Human behavior is continually influenced by this ever-changing environment. Is it possible to predict what those new behaviors will be? And what are their implications...

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type...

'Beautifully written and brilliantly argued, Possessed is one of the few things you really need to own' Daniel GilbertHow ownership came to own us - and what we can do about itOur love affair with possessions seems to be all-consuming, even as we face...

Peter Gleick knows water. A world-renowned freshwater expert, Gleick is a MacArthur Foundation "genius", and according to the BBC, an environmental visionary. And he drinks from the tap. Why don't the rest of us? "Bottled and Sold" shows how water went...

Millennial Generation vs. All Others"Millennials are killing it. It's time we stopped blaming them, and started thanking them. Caitlin Fisher explains why in this insightful, relatable book." L.S. Quinn, Founder, Reading Room CLE#1 New Release in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780767920575Author Clotaire RapailleFormat PaperbackPage Count 224Imprint Random House USA IncPublisher Random House USA IncWeight(grams) 210gDimensions(mm)...