Consumer Behavior

We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us. In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people...

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world "Getting [an] incentives balance right can be complicated. But Gneezy...

When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book,...

Most of us who live in the North and the West consume far too much - too much meat, too much fat, too much sugar, too much salt. We are more likely to put on too much weight than to go hungry. We live in a society that is heading for a crash. We are...

Named one of Fortune Magazine's "5 Best Business Books" in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions...

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the...

*According to the Trussell Trust, food bank use between April and Sept 2018 was up 13% on the same period in 2017.* ...

If you read this book and absorb its contents, once you have secured a site and stocked up with the minimum necessary equipment, you will be able to serve your first cup of coffee within seven days. It won't be easy - it may even be the hardest...

Economics has the power to make the world a better, happier and safer place: this book shows you howOur world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society...

Who really benefits from a cashless society?Many of us rarely use cash these days. And the reach of corporations into our lives via cards and apps has never been greater. But what we're told is inevitable is actually the work of powerful interests: the...

The circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive...

"Mesmerizing & fascinating..." -The Seattle Post-Intelligencer "The Freakonomics of big data." -Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for...

'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.' Angela Duckworth, CEO of Character Lab and New York Times...

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780061353246Author Dr Dan ArielyFormat PaperbackPage Count 384Imprint HarperCollins PublishersPublisher HarperCollins Publishers IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262542272Author Michael LucaFormat PaperbackPage Count 232Imprint MIT PressPublisher MIT Press Ltd

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to...

'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did...

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today s global business environment. With this new...

What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities...

"A mind-blowing tour de force that unwraps the myriad objects of addiction that surround us...Intelligent, incisive, and sometimes grimly entertaining."-Rod Phillips, author of Alcohol: A History"A fascinating history of corporate America's efforts to...

Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Business/Economics) 2009.Book InformationISBN 9780061854545Author Dr Dan ArielyFormat HardbackPage Count 400Imprint HarperCollins...

This invaluable resource is the training manual you need to give your employees the thorough training, review, and--if necessary--overhaul they need in the vitally important area of customer service.If their interactions with you and your employees were...

Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life's problems - from how to deal with a Christmas card list that's fast becoming unmanageable to whether or not you should have children. Ariely...

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of...

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of...

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781635570106Author Adam MinterFormat HardbackPage Count 320Imprint Bloomsbury Publishing USAPublisher Bloomsbury Publishing USAWeight(grams) 600g

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In...

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in...

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!Customer experience futurist Blake Morgan outlines ten...

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781716792052Author Joss SheldonFormat HardbackPage Count 400Imprint Lulu.comPublisher Lulu.comWeight(grams) 703gDimensions(mm) 229mm * 152mm * 22mm

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us...

The figures are frightening: Britons currently spend an average of four hours a day watching television - that's more than a 24-hour day per week. Television has become our national obsession: it is our main source of common experience; it affects the...

The figures are frightening: Britons currently spend an average of four hours a day watching television - that's more than a 24-hour day per week. Television has become our national obsession: it is our main source of common experience; it affects the...

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781631571121Author Claus EbsterFormat PaperbackPage Count 150Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 318g

Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591840701Author Michael J. SilversteinFormat PaperbackPage Count 320Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 305g