Consumer Behavior

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of...

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of...

From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid' - Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily...

It's a new era of business and consumerism and you play a role in defining it Today's biggest trends the mobile web, social media, real-time have produced a new consumer landscape. The End of Business As Usual explores this complex information...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593084311Author Emily HeywardFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam Inc

'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.' Angela Duckworth, CEO of Character Lab and New York Times...

"Mesmerizing & fascinating..." -The Seattle Post-Intelligencer "The Freakonomics of big data." -Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781635768275Author Azeem AzharFormat PaperbackPage Count 352Imprint Diversion BooksPublisher Diversion BooksWeight(grams) 431gDimensions(mm) 229mm * 150mm *...

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid...

Economics has the power to make the world a better, happier and safer place: this book shows you howOur world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society...

From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic virusesIn a world in which internet troll farms...

A WALL STREET JOURNAL BESTSELLERA PUBLISHERS WEEKLY BESTSELLERThe essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88%...

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we...

Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life's problems - from how to deal with a Christmas card list that's fast becoming unmanageable to whether or not you should have children. Ariely...

With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and...

This invaluable resource is the training manual you need to give your employees the thorough training, review, and--if necessary--overhaul they need in the vitally important area of customer service.If their interactions with you and your employees were...

Every leader is different; there is no one-size-fits-all solution that someone can copy. Leaders are human, with different personalities, personal preferences, and styles of communication, meaning that no two leaders can be the same. Instead of...

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In...

Does what we consume define who we are? Harry Wallop takes a fresh look at society and shows you to your place in today's modern consumer world. Are you an Asda Mum, Wood Burning Stover or Sun Skittler? Do you know a Portland Privateer or Rockabilly? And...

Selected as one of LitHub's 38 Favorite Books of 2022Finalist for the 2022 Big Other Book Award for NonfictionIn this uncompromising essay, Jonathan Crary presents the obvious but unsayable reality: our 'digital age' is synonymous with the disastrous...

#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious - featuring ten all new trend predictions for winning the future. Introducing a book...

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent...

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a...

2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820422Author Amy BucherFormat PaperbackPage Count 320Imprint Rosenfeld MediaPublisher Rosenfeld Media

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781631571121Author Claus EbsterFormat PaperbackPage Count 150Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 318g

Your product knowledge is extensive. You know its features and benefits inside out. And you are prepared for any question your customer may ask you about it. But the most important questions that need to be asked during a sales meeting are not about the...

Humans are intriguing. We aren't the calm and rational people we imagine ourselves to be. Instead, we live our lives "heart-first" and make decisions based on super-fast instinctive mental shortcuts and heuristics. Behavioural economics is the study...

Use Adobe Analytics as a marketer -not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451686586Author Jonah BergerFormat PaperbackPage Count 256Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 211mm *...

How do we define taste? The only certainty is that it shifts and changes - sometimes abruptly. With the explosion of vulgar consumerism in the mid-nineteenth century, the Victorians seized upon the notion of good taste as a way of codifying...

The story of Paddy Power's growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the...

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They...

*According to the Trussell Trust, food bank use between April and Sept 2018 was up 13% on the same period in 2017.* ...

Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781716792052Author Joss SheldonFormat HardbackPage Count 400Imprint Lulu.comPublisher Lulu.comWeight(grams) 703gDimensions(mm) 229mm * 152mm * 22mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789360452964Author Harit NagpalFormat HardbackPage Count 224Imprint Westland BusinessPublisher Westland Publications Limited

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the...

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes...