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Narrative Economics: How Stories Go Viral and Drive Major Economic Events by Robert J. Shiller
RRP: $73.50$59.09From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic virusesIn a world in which internet troll farms... -
How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time by George Berkowski
RRP: $31.48$21.42THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar... -
The Jolt Effect: How High Performers Overcome Customer Indecision by Matthew Dixon
RRP: $58.78$36.04Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593538104Author Matthew DixonFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam Inc -
Rethinking Users: The Design Guide to User Ecosystem Thinking by Michael Youngblood
RRP: $58.78$43.30Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct... -
B2B Customer Experience: A Practical Guide to Delivering Exceptional CX by Paul Hague
RRP: $62.98$52.14Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship... -
The Attention Merchants: The Epic Struggle to Get Inside Our Heads by Tim Wu 9781782394853
RRP: $27.28$17.98Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements,... -
Tools and Weapons: The first book by Microsoft CLO Brad Smith, exploring the biggest questions facing humanity about tech by Brad Smith
RRP: $27.28$15.77*THE INSTANT NEW YORK TIMES BESTSELLER AND WORLD ECONOMIC FORUM BOOK CLUB PICK*'A clear, compelling guide to some of the most pressing debates in technology today.' Bill Gates'A colourful and insightful insiders' view of how technology is both empowering... -
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Matthew Dixon
RRP: $35.68$25.79The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four... -
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin 9780525540830
RRP: $52.50$36.31Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525540830Author Seth GodinFormat HardbackPage Count 288Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 306gDimensions(mm) 184mm * 132mm * 25mm -
The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs by Jim Kalbach
RRP: $69.28$65.63Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820682Author Jim KalbachFormat PaperbackPage Count 320Imprint Rosenfeld MediaPublisher Rosenfeld Media -
Behavioural Economics: Psychology, neuroscience, and the human side of economics by David Orrell
RRP: $23.08$15.37The controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is... -
Lovemarks: The Future Beyond Brands by Kevin Roberts
RRP: $71.38$47.92Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576872703Author Kevin RobertsFormat HardbackPage Count 240Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 978g -
Consumerology: The Truth about Consumers and the Psychology of Shopping by Philip Graves
RRP: $31.48$20.58Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and... -
Hug Your Haters by Jay Baer
RRP: $56.68$36.94Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781101980675Author Jay BaerFormat HardbackPage Count 240Imprint E P Dutton & Co IncPublisher Penguin Putnam Inc -
How England Made the English: From Why We Drive on the Left to Why We Don't Talk to Our Neighbours by Harry Mount
RRP: $27.28$19.09Harry Mount's How England Made the English: From Why We Drive on the Left to Why We Don't Talk to Our Neighbours is packed with astonishing facts and wonderful stories.Q. Why are English train seats so narrow?A. It's all the Romans' fault. The first... -
The Human Experience: How to make life better for your customers and create a more successful organization by John Sills
RRP: $42.00$32.17The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers. Leadership Book of the Year 2023, as awarded by the Institute of Leadership Across all sectors, organizations'... -
The Edward Bernays Reader: From Propaganda to the Engineering of Consent by Edward Bernays 9781632462046
RRP: $37.78$25.49Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632462046Author Edward BernaysFormat PaperbackPage Count 296Imprint Ig PublishingPublisher Ig Publishing -
Decoded 2e: The Science Behind Why We Buy by PP Barden
RRP: $37.78$25.49A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products... -
Go Luck Yourself: 40 ways to stack the odds in your brand's favour by Andy Nairn 9780857198884
RRP: $31.48$20.96Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention... -
Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales by Dr Rachel Lawes
RRP: $69.28$58.67WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in... -
Irreplaceable: How to Create Extraordinary Places that Bring People Together by Kevin Ervin Kelley 9781637744741
RRP: $52.48$34.99What about museums, universities, and performing arts venues? Is there still a place for these thousand-year-old institutions in our lives? Or are we holding onto them out of habit, guilt, or nostalgia? Considering the power of technology today,... -
Engaged: Designing for Behavior Change by Amy Bucher 9781933820422
RRP: $94.48$88.68Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820422Author Amy BucherFormat PaperbackPage Count 320Imprint Rosenfeld MediaPublisher Rosenfeld Media -
The Theory of the Leisure Class by Thorstein Veblen 9780199552580
RRP: $23.08$16.32'Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure.' In The Theory of the Leisure Class Thorstein Veblen sets out 'to discuss the place and value of the leisure class as an economic factor in modern life'... -
Leadership by Design: A guide to transform you as a leader by Agnieszka Szostek
RRP: $46.20$35.36Every leader is different; there is no one-size-fits-all solution that someone can copy. Leaders are human, with different personalities, personal preferences, and styles of communication, meaning that no two leaders can be the same. Instead of... -
Winning on Purpose: The Unbeatable Strategy of Loving Customers by Fred Reichheld
RRP: $46.20$33.37Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru... -
Contagious: Why Things Catch on by Jonah Berger 9781451686579
RRP: $60.88$35.15Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Advertising/Marketing) 2014.Book InformationISBN 9781451686579Author Jonah BergerFormat HardbackPage Count 256Imprint Simon &... -
Priceless: The Hidden Psychology of Value by William Poundstone 9781851688296
RRP: $25.18$17.70In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to... -
Reimagining Capitalism in a World on Fire: Shortlisted for the FT & McKinsey Business Book of the Year Award 2020 by Rebecca Henderson
RRP: $23.08$16.32***SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020*** FT Best books of 2020: Business 'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on... -
Flawless: Lessons in Looks and Culture from the K-Beauty Capital by Elise Hu 9780593473801
RRP: $33.58$22.95Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593473801Author Elise HuFormat PaperbackPage Count 384Imprint Dutton / SignetPublisher Penguin Putnam Inc -
Conformity: The Power of Social Influences by Cass R. Sunstein 9781479867837
RRP: $113.40$94.46Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division-separating people along lines of religion, political conviction, race, ethnicity, and... -
From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Life-Long Fans by Jon Picoult
RRP: $46.18$33.22Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators.If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of... -
The Exponential Age: How Accelerating Technology Is Transforming Business, Politics and Society by Azeem Azhar 9781635768275
RRP: $39.88$27.66Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781635768275Author Azeem AzharFormat PaperbackPage Count 352Imprint Diversion BooksPublisher Diversion BooksWeight(grams) 431gDimensions(mm) 229mm * 150mm *... -
Validating Product Ideas: Through Lean User Research by Tomer Sharon 9781933820293
RRP: $94.48$87.09Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820293Author Tomer SharonFormat PaperbackPage Count 344Imprint Rosenfeld MediaPublisher Rosenfeld Media -
Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy by Lawrence Ingrassia
RRP: $29.38$25.26Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or... -
Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers by Rebecca Brooks
RRP: $52.48$43.89Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing... -
Citizens: How to Break Open Our World and Unleash the Power of Everyone by Jon Alexander
RRP: $42.00$27.01MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' - Best Politics Books, Financial Times 'Jon has one of the few big ideas that's easily applied' - Sam Conniff, Be More Pirate 'A wonderful guide to how to be human in the 21st Century' - Ece... -
For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé by Marcus Collins 9781035020010
RRP: $42.00$30.01From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid' - Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily... -
Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow's challenges by Sam Tatam 9780857197870
RRP: $31.48$20.96When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary... -
The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader 9781613631607
RRP: $41.98$36.83As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent... -
Stuffocation: Living More with Less by James Wallman 9780241257357 [USED COPY]
RRP: $20.98$4.60We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us. In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people...