Consumer Behavior

The controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593473801Author Elise HuFormat PaperbackPage Count 384Imprint Dutton / SignetPublisher Penguin Putnam Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781101980675Author Jay BaerFormat HardbackPage Count 240Imprint E P Dutton & Co IncPublisher Penguin Putnam Inc

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781959029373Author Erin WeigelFormat PaperbackPage Count 304Imprint Rosenfeld MediaPublisher Rosenfeld Media

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your...

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780451497215Author Sean EllisFormat HardbackPage Count 320Imprint CurrencyPublisher CurrencyWeight(grams) 590gDimensions(mm) 242mm * 164mm * 28mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780061353246Author Dr Dan ArielyFormat PaperbackPage Count 384Imprint HarperCollins PublishersPublisher HarperCollins Publishers IncWeight(grams)...

Harry Mount's How England Made the English: From Why We Drive on the Left to Why We Don't Talk to Our Neighbours is packed with astonishing facts and wonderful stories.Q. Why are English train seats so narrow?A. It's all the Romans' fault. The first...

From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic virusesStories people tell-about financial...

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today s global business environment. With this new...

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632462046Author Edward BernaysFormat PaperbackPage Count 296Imprint Ig PublishingPublisher Ig Publishing

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru...

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru...

The issue of sustainability is characterised as a 'wicked problem' in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures. This in-depth volume presents a comprehensive...

*THE INSTANT NEW YORK TIMES BESTSELLER AND WORLD ECONOMIC FORUM BOOK CLUB PICK*'A clear, compelling guide to some of the most pressing debates in technology today.' Bill Gates'A colourful and insightful insiders' view of how technology is both empowering...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar...

***SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020*** FT Best books of 2020: Business 'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on...

Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division-separating people along lines of religion, political conviction, race, ethnicity, and...

True sales pros know they must tailor their methods to the buyer if they want to make their numbers every year. Featuring dozens of enlightening examples ProActive Selling gives readers the tools to adapt their approach with the buyers in mind and...

MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' - Best Politics Books, Financial Times 'Jon has one of the few big ideas that's easily applied' - Sam Conniff, Be More Pirate 'A wonderful guide to how to be human in the 21st Century' - Ece...

Synopsis coming soon.......Book InformationISBN 9781416595243Author UnderhillFormat PaperbackPage Count 320Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 284gDimensions(mm) 214mm * 140mm * 20mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820682Author Jim KalbachFormat PaperbackPage Count 320Imprint Rosenfeld MediaPublisher Rosenfeld Media

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship...

'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did...

We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us. In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people...

We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us. In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address...

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the...

Who really benefits from a cashless society?Many of us rarely use cash these days. And the reach of corporations into our lives via cards and apps has never been greater. But what we're told is inevitable is actually the work of powerful interests: the...

If you read this book and absorb its contents, once you have secured a site and stocked up with the minimum necessary equipment, you will be able to serve your first cup of coffee within seven days. It won't be easy - it may even be the hardest...

Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible...

The book introduces the Constructionist Research Design Process as a framework for research that is creative, transformative and innovative. It can be used by any professional and researcher who wants to develop creative inquiry and to promote...

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a...

Rubbish is something we ignore. By definition we discard it, from our lives and our minds, and it remains outside the concerns of conventional economics. However, this book explores the dynamics through which rubbish can re-enter circulation as a prized...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576872703Author Kevin RobertsFormat HardbackPage Count 240Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 978g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780735220034Author Joey ColemanFormat HardbackPage Count 368Imprint Prentice Hall PressPublisher Prentice Hall Press

When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book,...