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Transforming Organizations for the Subscription Economy: Starting from Scratch by Alexander Manu
RRP: £135.00£117.28The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These... -
Consumption and Spirituality by Diego Rinallo
RRP: £53.99£46.87This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and... -
Food Policy and the Environmental Credit Crunch: From Soup to Nuts by Julie Hudson
RRP: £135.00£117.28The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but... -
Like: The Button That Changed the World Martin Reeves 9798892790451
RRP: £25.00£21.25Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798892790451Author Martin ReevesFormat HardbackPage Count 272Imprint Harvard Business Review PressPublisher Harvard Business Review Press -
Consumer Behavior: New Essays on the Study of Consumption Morris B Holbrook 9781032908861
RRP: £135.00£114.75Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays. This new... -
Konsumentenverhalten: Konsumenten verstehen – Marketingmaßnahmen gestalten Stefan Hoffmann 9783658456474
RRP: £33.65£28.60Detailliertes Lehrbuch mit Schwerpunkt auf der Konsumentenverhaltensforschung Dieses Lehrbuch geht der zentralen Frage nach, ob und auf welche Weise uns Werbung im Kaufentscheidungsprozess nachhaltig beeinflusst. Hierfür wirft es einen Blick auf die... -
Hoodwinked: How Cult Marketing Tactics Left Us Anxious, Broke, and Conned Mara Einstein 9781493086153
RRP: £19.99£16.99Big brands are the gods of today’s world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies,... -
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior Sandra Matz 9781647826314
RRP: £24.00£20.40A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we can regain mastery over our lives—from the pioneering expert of psychological targeting.There are more digital pieces of data than... -
Maladaptive Consumer Behavior: Theory, Research, and Intervention Ingrid Martin 9783031601989
RRP: £139.99£118.99This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have...Qty in Cart: 0Quantity:Price:RRP: £139.99£118.99Subtotal: -
Interfaith Marketing: A Cross-Religious Approach Frank Cabano 9781032827476
RRP: £135.00£114.75Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This... -
Consumer Behaviour: Understanding Consumers in a Digital Landscape Jean-Eric Pelet 9781398618619
RRP: £44.99£38.24With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice... -
Consuming the Environment Myra J. Hird 9781032535364
RRP: £135.00£114.75Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.Written in an accessible style, this book begins with our everyday mundane experiences of consuming products –... -
Consuming the Environment Myra J. Hird 9781032535371
RRP: £35.99£30.59Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.Written in an accessible style, this book begins with our everyday mundane experiences of consuming products –... -
Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality Athanasia Daskalopoulou 9781032593999
RRP: £130.00£112.11This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services.Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and... -
Drag as Marketplace: Contemporary Cultures, Identities and Business Mikko Laamanen 9781529237443
RRP: £80.00£68.00Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all...