Consumer Behavior

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These...

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and...

The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798892790451Author Martin ReevesFormat HardbackPage Count 272Imprint Harvard Business Review PressPublisher Harvard Business Review Press

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays. This new...

Detailliertes Lehrbuch mit Schwerpunkt auf der Konsumentenverhaltensforschung Dieses Lehrbuch geht der zentralen Frage nach, ob und auf welche Weise uns Werbung im Kaufentscheidungsprozess nachhaltig beeinflusst. Hierfür wirft es einen Blick auf die...

Big brands are the gods of today’s world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies,...

A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we can regain mastery over our lives—from the pioneering expert of psychological targeting.There are more digital pieces of data than...

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have...

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This...

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice...

Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.Written in an accessible style, this book begins with our everyday mundane experiences of consuming products –...

Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.Written in an accessible style, this book begins with our everyday mundane experiences of consuming products –...

This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services.Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and...

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all...