Consumer Behavior

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and...

While the west has experienced multiple post-war economic, social and political revolutions, India by contrast has had two distinct moments of transformation in the past century: Independence in 1947 and the economic liberalisation that began in 1991...

Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows,...

Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas. It examines the impact of psychological research for public policymaking in economic, financial, and consumer sectors;...

The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692472392Author Ann Arnof FishmanFormat PaperbackPage Count 70Imprint Ann a Fishman Generational Targeted Marketing LLCPublisher Ann a Fishman...

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business...

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals...

A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free Every day, we make decisions on topics ranging from...

In this groundbreaking book, trend forecaster James Wallman reveals the world's growing sense of Stuffocation - and how we can move away from it'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798892790451Author Martin ReevesFormat HardbackPage Count 272Imprint Harvard Business Review PressPublisher Harvard Business Review Press

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays. This new...

Big brands are the gods of today’s world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies,...

A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we can regain mastery over our lives—from the pioneering expert of psychological targeting.There are more digital pieces of data than...

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have...

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This...

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice...

Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.Written in an accessible style, this book begins with our everyday mundane experiences of consuming products –...

Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.Written in an accessible style, this book begins with our everyday mundane experiences of consuming products –...

This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services.Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and...

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all...