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Stress, Affluence and Sustainable Consumption by Cecilia Soler 9781138040755
RRP: €65.44€56.79Why do affluent consumers almost automatically acquire new versions or variations of products already at their disposal? Even though most of us know that this novelty consumption poses a serious threat to an environmentally and socially sustainable... -
Advertising and the World Wide Web by David W. Schumann 9781138003217
RRP: €64.25€55.78The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the... -
Laddering: Unlocking the Potential of Consumer Behavior Eric V. Holtzclaw 9781118566121
RRP: €26.17€17.33Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with... -
Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals by Christopher Elliott 9781118108000
RRP: €22.60€15.17A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and... -
Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection by David M. Boush 9780805860870
€66.52This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers' health, welfare and... -
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World Curtis P. Haugtvedt 9780805851557
€117.81Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making... -
Contemporary Consumption Rituals: A Research Anthology Cele C. Otnes 9780805847796
€64.16Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new... -
The Ambivalent Consumer: Questioning Consumption in East Asia and the West by Sheldon Garon 9780801473029
RRP: €41.65€36.58In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the... -
Blind Spots: How to Uncover and Attract the Fastest Emerging Economy by R. J. Brideson 9780730345404
RRP: €17.26€11.60Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780730345404Author R. J. BridesonFormat PaperbackPage Count 288Imprint John Wiley & Sons Australia LtdPublisher John Wiley & Sons Australia... -
Cases in Consumer Behaviour Gerrit Antonides (Erasmus University, Rotterdam, Netherlands) 9780471987819
RRP: €64.20€55.74Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and... -
Consumer Behaviour: A European Perspective by Gerrit Antonides 9780471975137
RRP: €70.15€62.43Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the... -
Consumers and Services by Mark Gabbott 9780471962694
RRP: €70.15€60.76Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers... -
Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships Nick Worth 9781684015597
RRP: €30.93€20.03Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781684015597Author Nick WorthFormat HardbackPage Count 304Imprint Mascot Books, IncPublisher Mascot Books, IncWeight(grams) 624g -
Engaging Brands: A Customer-Centric Approach for Superior Experiences by Michela Addis 9781138586987
RRP: €160.65€139.56How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create... -
Gifts, Romance, and Consumer Culture by Yuko Minowa 9781138500709
RRP: €160.65€139.56How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection,... -
Social Preferences: An Introduction to Behavioural Economics and Experimental Research by Michalis Drouvelis 9781788214162
RRP: €89.25€83.24Michalis Drouvelis introduces students to one of the key areas of behavioural economics - social preferences. He explains in clear, untechnical language how experimental research in this area has provided economists with much greater understanding of... -
The Ambivalent Consumer: Questioning Consumption in East Asia and the West by Sheldon Garon 9780801444876
RRP: €128.52€111.62In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the world's... -
Cross-Cultural Consumer Behavior Katja Gelbrich 9781803923208
RRP: €52.36€47.06This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural... -
Sense of Place and Place Attachment in Tourism by Ning Chris Chen 9781032006215
RRP: €47.59€41.72Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human-place interactions and human-place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment, has received... -
Routledge International Handbook of Consumer Psychology by Cathrine V. Jansson-Boyd 9781032477084
RRP: €49.97€43.73This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field... -
Essentials of Consumer Behavior: An Applied Approach by Debra L. Stephens 9780367426866
RRP: €61.87€53.78This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She... -
Handbook of the Shapley Value by Encarnacion Algaba 9781032176116
RRP: €85.67€73.84Handbook of the Shapley Value contains 24 chapters and a foreword written by Alvin E. Roth, who was awarded the Nobel Memorial Prize in Economic Sciences jointly with Lloyd Shapley in 2012. The purpose of the book is to highlight a range of relevant... -
Consumption by John Storey 9781032124193
RRP: €103.52€89.89This book provides a clear and wide-ranging overview of consumption as a sociological concept. Arguing that consumption is both an unavoidable part of life and an ongoing dialectical process, it gives a critical assessment of a range of theoretical... -
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff 9781610395694
€29.44The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this... -
Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History by Ben Mezrich 9781538707593
RRP: €35.70€23.36Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538707593Author Ben MezrichFormat HardbackPage Count 336Imprint Grand Central PublishingPublisher Grand Central PublishingWeight(grams)... -
Consumer Behavior: A Quickstudy Laminated Reference Guide by Maria Siano
RRP: €8.27€6.18Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423246145Author Maria SianoPage Count 6Imprint Barcharts, IncPublisher Barcharts, IncWeight(grams) 159g -
Gen Y and Housing: What They Want and Where They Want It by M. Leanne Lachman
RRP: €16.65€14.63Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780874203646Author M. Leanne LachmanFormat PaperbackPage Count 30Imprint Urban Land Institute,U.S.Publisher Urban Land Institute,U.S.Weight(grams) 132g -
Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand by Brad Benbow
RRP: €26.17€17.27Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781637630914Author Brad BenbowFormat HardbackPage Count 224Imprint Worth PublishersPublisher Worth PublishersWeight(grams) 137g -
Consumer Behavior: A Marketing Perspective by Carroll Ferguson
RRP: €146.37€135.56Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632409232Author Carroll FergusonFormat HardbackPage Count 212Imprint Clanrye InternationalPublisher Clanrye InternationalWeight(grams) 735g -
Human Performance in Complex Systems by David Moriarty
RRP: €136.85€122.19Complexity science is a transdisciplinary subject involving complex systems that are multi-dimensional, consisting of a collection of interconnected relationships and parts. Managing complexity is an ongoing issue, particularly in organizations. Human... -
Ethical Consumption: A Research Overview by Alex Hiller
RRP: €59.49€51.77Concise expert guide to important business research topic Summarises the state of the art in available and emerging research Includes references to key research publications in the fieldBook InformationISBN 9781032160634Author Alex HillerFormat... -
Economics and Human Behaviour: A Rejoinder to Social Psychologists by Philip Sargant Florence
RRP: €109.47€94.96First published in 1927, Economics and Human Behaviour is a defence of orthodox economics against the attacks of social psychology. The author has explicated on the characteristics and value of both orthodox economics as well as psychology, and then... -
The Growth Deficit by James Piereson
RRP: €8.32€6.01During the 1980s and 1990s, European economies went through a period of slowing economic growth and high unemployment, what some economists described as “secular decline.” On the other side of the Atlantic, the United States enjoyed a robust recovery... -
Consumption and Generational Change: The Rise of Consumer Lifestyles by Ian Jones
RRP: €52.35€45.74The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to what ends now occupy center stage. Today's capitalism... -
The Evolution of Household Technology and Consumer Behavior, 1800-2000 by Julia Sophie Woersdorfer
RRP: €47.59€41.72The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development. Over time, a large share of activities which had formerly been carried out by the private... -
Consumption, Sustainability and Everyday Life by Arve Hansen
RRP: €53.54€53.51This open access book seeks to understand why we consume as we do, how consumption changes, and why we keep consuming more and more, despite the visible damage we are doing to the planet. The chapters cover both the stubbornness of unsustainable... -
Consumer Education: A Handbook for Teachers by Marion Giordan
€126.87Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer... -
Resistance to Innovation: Its Sources and Manifestations by Shaul Oreg
RRP: €46.41€44.78Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation,... -
Giving Behaviours and Social Cohesion: How People Who `Give' Make Better Communities by Lorna Zischka
€113.78'It is about time that economists - and other social scientists - go beyond material aspects and seriously study interpersonal relationships such as giving and informal work. And Lorna Zischka does this by providing an excellent overview of the existing... -
Social Marketing: Theoretical and Practical Perspectives by Marvin E. Goldberg
RRP: €64.25€56.25Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners...