Consumer Behavior

A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and...

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers' health, welfare and...

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making...

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new...

In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780730345404Author R. J. BridesonFormat PaperbackPage Count 288Imprint John Wiley & Sons Australia LtdPublisher John Wiley & Sons Australia...

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and...

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the...

Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781684015597Author Nick WorthFormat HardbackPage Count 304Imprint Mascot Books, IncPublisher Mascot Books, IncWeight(grams) 624g

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create...

How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection,...

The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but...

Michalis Drouvelis introduces students to one of the key areas of behavioural economics - social preferences. He explains in clear, untechnical language how experimental research in this area has provided economists with much greater understanding of...

In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the world's...

This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural...

Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human-place interactions and human-place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment, has received...

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field...

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She...

Handbook of the Shapley Value contains 24 chapters and a foreword written by Alvin E. Roth, who was awarded the Nobel Memorial Prize in Economic Sciences jointly with Lloyd Shapley in 2012. The purpose of the book is to highlight a range of relevant...

Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas. It examines the impact of psychological research for public policy making in economic, financial and consumer sectors,...

This book provides a clear and wide-ranging overview of consumption as a sociological concept. Arguing that consumption is both an unavoidable part of life and an ongoing dialectical process, it gives a critical assessment of a range of theoretical...

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538707593Author Ben MezrichFormat HardbackPage Count 336Imprint Grand Central PublishingPublisher Grand Central PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423246145Author Maria SianoPage Count 6Imprint Barcharts, IncPublisher Barcharts, IncWeight(grams) 159g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780874203646Author M. Leanne LachmanFormat PaperbackPage Count 30Imprint Urban Land Institute,U.S.Publisher Urban Land Institute,U.S.Weight(grams) 132g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781637630914Author Brad BenbowFormat HardbackPage Count 224Imprint Worth PublishersPublisher Worth PublishersWeight(grams) 137g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632409232Author Carroll FergusonFormat HardbackPage Count 212Imprint Clanrye InternationalPublisher Clanrye InternationalWeight(grams) 735g

Complexity science is a transdisciplinary subject involving complex systems that are multi-dimensional, consisting of a collection of interconnected relationships and parts. Managing complexity is an ongoing issue, particularly in organizations. Human...

Concise expert guide to important business research topic Summarises the state of the art in available and emerging research Includes references to key research publications in the fieldBook InformationISBN 9781032160634Author Alex HillerFormat...

First published in 1927, Economics and Human Behaviour is a defence of orthodox economics against the attacks of social psychology. The author has explicated on the characteristics and value of both orthodox economics as well as psychology, and then...

During the 1980s and 1990s, European economies went through a period of slowing economic growth and high unemployment, what some economists described as “secular decline.” On the other side of the Atlantic, the United States enjoyed a robust recovery...

The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to what ends now occupy center stage. Today's capitalism...

The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development. Over time, a large share of activities which had formerly been carried out by the private...

This open access book seeks to understand why we consume as we do, how consumption changes, and why we keep consuming more and more, despite the visible damage we are doing to the planet. The chapters cover both the stubbornness of unsustainable...

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer...

Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation,...

'It is about time that economists - and other social scientists - go beyond material aspects and seriously study interpersonal relationships such as giving and informal work. And Lorna Zischka does this by providing an excellent overview of the existing...

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners...

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be...