Consumer Behavior

In The Versatile Leader, Msuega Tese offers twelve metaphors for effective leadership spanning a broad spectrum of strategic and tactical situations. As a starting point, the physician's diagnosis helps uncover the strategic status. The architect makes...

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have...

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through...

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so...

In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered...

This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever...

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the...

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks...

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry...

Thanks to the rise of mutual funds and retirement plans, the actual owners of the world's corporate giants are no longer a few wealthy families. Rather, they're the huge majority of working people who have their pensions and life savings invested in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781951030858Author R J AndersonFormat PaperbackPage Count 182Imprint SD Publishing LLCPublisher SD Publishing LLCWeight(grams) 435gDimensions(mm) 279mm *...

"Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying "cappuccinos or cashmere" will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780820324807Author Janice Williams RutherfordFormat PaperbackPage Count 304Imprint University of Georgia PressPublisher University of Georgia...

Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature,...

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743245067Author TWITCHELLFormat PaperbackPage Count 320Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 349gDimensions(mm) 214mm * 141mm *...

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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781013289576Author Kym AndersonFormat HardbackPage Count 582Imprint Saint Philip Street PressPublisher Saint Philip Street PressWeight(grams) 216g

This is a book on demand analysis that links economic theory to empirical analysis. The first part shows how theory can be used to specify equation systems suitable for empirical analysis. The second part discusses demand systems estimation using both...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743497107Author Noah KernerFormat PaperbackPage Count 272Imprint Atria BooksPublisher Atria BooksWeight(grams) 245gDimensions(mm) 203mm * 127mm * 17mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780987644015Author Adrian EasdownFormat PaperbackPage Count 184Imprint Independent InkPublisher Independent InkWeight(grams) 227gDimensions(mm) 210mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692358726Author Manish GroverFormat HardbackPage Count 242Imprint CD PressPublisher CD PressWeight(grams) 413g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974696034Author Debbie LevittFormat HardbackPage Count 336Imprint Delta CX MediaPublisher Delta CX MediaWeight(grams) 798g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780446564137Author Harry BeckwithFormat PaperbackPage Count 336Imprint Warner Books IncPublisher Time Warner Trade PublishingWeight(grams) 490g

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by...

This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical...

This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9785063732983Author Terry L LuskFormat PaperbackPage Count 188Imprint Abdul PublisherPublisher Abdul PublisherWeight(grams) 259g

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781532675706Author Daniel M BolandFormat HardbackPage Count 96Imprint Resource Publications (CA)Publisher Resource Publications (CA)Weight(grams) 304g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781556358395Author Dell DechantFormat PaperbackPage Count 240Imprint Wipf & Stock PublishersPublisher Wipf & Stock PublishersWeight(grams)...

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working...

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift. The...

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts...

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of...

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781013289569Author Kym AndersonFormat PaperbackPage Count 582Imprint Saint Philip Street PressPublisher Saint Philip Street PressWeight(grams) 216g

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on...

To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to...

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and...