Advertising & Promotion

A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms. In this scathing swipe at...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908746658Author Tony HertzFormat PaperbackPage Count 176Imprint Panoma PressPublisher Rethink PressWeight(grams) 332gDimensions(mm) 203mm * 127mm * 13mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908746658Author Tony HertzFormat PaperbackPage Count 176Imprint Panoma PressPublisher Panoma Press

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615412191Author William Burks SpencerFormat PaperbackPage Count 224Imprint Tuk Tuk PressPublisher Tuk Tuk PressWeight(grams) 408g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578895727Author Mary WarlickFormat PaperbackPage Count 324Imprint A&c Film DistributionPublisher A&c Film DistributionWeight(grams) 880g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781075330919Author Aleksandr LitavskyFormat PaperbackPage Count 136Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Victoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999399019Author Adam PiernoFormat PaperbackPage Count 246Imprint Adam PiernoPublisher Adam PiernoWeight(grams) 245g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788090713864Author Dominik KosorinFormat PaperbackPage Count 172Imprint Dominik KosorinPublisher Dominik KosorinWeight(grams) 172gDimensions(mm) 198mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988433649Author Tom Corson-KnowlesFormat PaperbackPage Count 108Imprint Tck PublishingPublisher Tck PublishingWeight(grams) 154g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781631570339Author Niall McKeownFormat PaperbackPage Count 158Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 222g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780452267626Author Frank RowsomeFormat PaperbackPage Count 128Imprint Penguin Books LtdPublisher Penguin Books LtdWeight(grams) 108g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988497702Author Bill BlaneyFormat PaperbackPage Count 250Imprint Denham PublishingPublisher Denham PublishingWeight(grams) 340gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988497702Author Bill BlaneyFormat PaperbackPage Count 250Imprint Denham PublishingPublisher Denham PublishingWeight(grams) 340gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781610380041Author Susan C DaffronFormat PaperbackPage Count 182Imprint Logical Expressions, Inc.Publisher Logical Expressions, Inc.Weight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576879825Author Emmanuel ProbstFormat HardbackPage Count 176Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781548627294Author Judy HaarFormat PaperbackPage Count 56Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and...

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578412788Author Chris CarterFormat PaperbackPage Count 234Imprint Videofort, IncPublisher Videofort, IncWeight(grams) 318gDimensions(mm) 229mm * 152mm *...

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication...

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary,...

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692803042Author Steve TenerielloFormat PaperbackPage Count 322Imprint Anchor House MediaPublisher Anchor House MediaWeight(grams) 431gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783825366988Author Ingrid HaideggerFormat HardbackPage Count 233Imprint Universitatsverlag WinterPublisher Universitatsverlag WinterWeight(grams) 1066g

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781976325472Author Tony RobsonFormat PaperbackPage Count 70Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781980784579Author Perez DaltonFormat PaperbackPage Count 34Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 64gDimensions(mm)...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781711904504Author Robert J RyanFormat PaperbackPage Count 110Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and...

Holidaying was something only the wealthy could afford, well into the 19th century, visiting spas or taking the Grand Tour. With the coming of the railways whole factories, streets, even towns began to down tools for an annual break; with entrepreneurs...

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982694138Author Rosser ReevesFormat HardbackPage Count 170Imprint Widener ClassicsPublisher Widener ClassicsWeight(grams) 354gDimensions(mm) 216mm *...

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes...

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the...

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely...

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused...