Advertising & Promotion

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.Book InformationISBN 9780669250039Author Marc WeinbergerFormat HardbackPage Count 174Imprint Lexington BooksPublisher Lexington BooksWeight(grams) 435g

For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780385530606Author Ori BrafmanFormat PaperbackPage Count 224Imprint Bantam Doubleday DellPublisher Bantam Doubleday Dell Publishing Group IncWeight(grams)...

The most widely read business book in the world... Now updated and expanded Recognized as the eldest military treatise of all-time, world leaders, military strategists and business executives all over the world have studied Sun Tzu's Art of War. At last,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838006129Author Chris Lambert-GorwynFormat PaperbackPage Count 204Imprint Heart Centred Business PublishingPublisher Heart Centred Business...

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper...

A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781071095690Author Prabhat ShahFormat PaperbackPage Count 102Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632651846Author Jim MorrisFormat PaperbackPage Count 272Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781904750123Author Judy VakninFormat PaperbackPage Count 112Imprint Middlesex University PressPublisher Middlesex University PressWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781722095062Author Ultimate Marketing GuidesFormat PaperbackPage Count 158Imprint Createspace Independent Publishing PlatformPublisher Createspace...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780943249001Author Eric LefcowitzFormat PaperbackPage Count 298Imprint Retrofuture Products LLCPublisher Retrofuture Products LLCWeight(grams)...

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988311923Author Ed HepburnFormat PaperbackPage Count 266Imprint Peter LevitanPublisher Peter LevitanWeight(grams) 358gDimensions(mm) 229mm * 152mm * 14mm

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781500990749Author Ray EdwardsFormat PaperbackPage Count 132Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781496047830Author Kevin RogersFormat PaperbackPage Count 48Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781582437248Author Terry O'ReillyFormat PaperbackPage Count 352Imprint CounterpointPublisher CounterpointWeight(grams) 369g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781548138806Author Robert L CainFormat PaperbackPage Count 220Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781581154344Author DK HollandFormat PaperbackPage Count 208Imprint Allworth Press,U.S.Publisher Allworth Press,U.S.Weight(grams) 340gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781494390280Author Murray NewlandsFormat PaperbackPage Count 228Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on...

Sorry no description is available for this book at this time.

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established...

As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781629635743Author Vyvian RaoulFormat PaperbackPage Count 176Imprint PM PressPublisher PM Press

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781515074441Author Corey RabazinskiFormat PaperbackPage Count 64Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781654711597Author Gundi GabrielleFormat PaperbackPage Count 232Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781655757327Author Christopher KingFormat PaperbackPage Count 186Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781936807512Author David PaleschuckFormat PaperbackPage Count 224Imprint Quick American ArchivesPublisher Quick American ArchivesWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781530530892Author Greg StoneFormat PaperbackPage Count 134Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780720620580Author PJ PereiraFormat PaperbackPage Count 320Imprint Peter Owen PublishersPublisher Peter Owen Publishers

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781511484701Author Bill BishopFormat PaperbackPage Count 120Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging...

Jean-Paul Goude is one of the world's most brilliant and unorthodox imagemakers. This book assembles a collection of advertising artwork he created over a ten-year period for Galeries Lafayette, Paris's most celebrated department store. Around 150 works,...

A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms. In this scathing swipe at...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908746658Author Tony HertzFormat PaperbackPage Count 176Imprint Panoma PressPublisher Rethink PressWeight(grams) 332gDimensions(mm) 203mm * 127mm * 13mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908746658Author Tony HertzFormat PaperbackPage Count 176Imprint Panoma PressPublisher Panoma Press