Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789389701012Author James Webb YoungFormat PaperbackPage Count 28Imprint Lector HousePublisher Lector HouseWeight(grams) 59gDimensions(mm) 234mm * 156mm * 2mm

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. Everywhere we turn, we are exhorted to spend money, join...

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to...

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse...

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to...

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780609807231Author James TwitchellFormat PaperbackPage Count 240Imprint Random House USA IncPublisher Random House USA IncWeight(grams) 340gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692120002Author Howard IbachFormat PaperbackPage Count 110Imprint Ibach Media Group LLCPublisher Ibach Media Group LLCWeight(grams) 159g

What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486486017Author John CaplesFormat PaperbackPage Count 256Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams) 280gDimensions(mm)...

Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading...

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An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital...

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to...

Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your ...

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary...

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name...

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing...

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999518700Author Jeffrey ShawFormat PaperbackPage Count 200Imprint Jeffrey Shaw LLCPublisher Jeffrey Shaw LLCWeight(grams) 299gDimensions(mm) 229mm *...

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into,...

'Of course it's a bloody lie. It's an advertising campaign.' James Marlowe has a gift for selling people things they don't need. As he strives to meet the demands of rival colleagues, amoral clients and his young family, James has to raise his game. A...

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent...

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action...

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781607965664Author John CaplesFormat PaperbackPage Count 258Imprint www.bnpublishing.comPublisher www.bnpublishing.comWeight(grams) 349gDimensions(mm) 229mm...

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse...

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578808758Author Howard IbachFormat PaperbackPage Count 142Imprint Juju BooksPublisher Juju BooksWeight(grams) 200gDimensions(mm) 229mm * 152mm * 8mm

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780871550019Author Paul GiambarbaFormat PaperbackPage Count 146Imprint Capearts PublishingPublisher Capearts PublishingWeight(grams) 272gDimensions(mm)...

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.The book...

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and...

In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising-perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the...

Provides what every writer needs to create powerful, strategic copy for multiple channels and platforms Content and Copywriting: The Complete Toolkit for Strategic Marketing is a one-stop resource for writers in all communications fields who want to hone...

Sorry no description is available for this book at this time.

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in...

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In...