Advertising & Promotion

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action...

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to...

Since 1789, when the first tobacco advertisement appeared, tobacco manufacturers have been pioneers of advertising and marketing, revolutionizing the American way of doing business in the process. The folksy, familiar and innocent-looking images...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780609807231Author James TwitchellFormat PaperbackPage Count 240Imprint Random House USA IncPublisher Random House USA IncWeight(grams) 340gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692120002Author Howard IbachFormat PaperbackPage Count 110Imprint Ibach Media Group LLCPublisher Ibach Media Group LLCWeight(grams) 159g

Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486486017Author John CaplesFormat PaperbackPage Count 256Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams) 280gDimensions(mm)...

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to...

What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20...

An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital...

Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your ...

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NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name...

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current...

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781610380041Author Susan C DaffronFormat PaperbackPage Count 182Imprint Logical Expressions, Inc.Publisher Logical Expressions, Inc.Weight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999518700Author Jeffrey ShawFormat PaperbackPage Count 200Imprint Jeffrey Shaw LLCPublisher Jeffrey Shaw LLCWeight(grams) 299gDimensions(mm) 229mm *...

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing...

'Of course it's a bloody lie. It's an advertising campaign.' James Marlowe has a gift for selling people things they don't need. As he strives to meet the demands of rival colleagues, amoral clients and his young family, James has to raise his game. A...

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent...

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes...

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.Covert Cows will help you... ...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781607965664Author John CaplesFormat PaperbackPage Count 258Imprint www.bnpublishing.comPublisher www.bnpublishing.comWeight(grams) 349gDimensions(mm) 229mm...

Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and...

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.The book...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783825366988Author Ingrid HaideggerFormat HardbackPage Count 233Imprint Universitatsverlag WinterPublisher Universitatsverlag WinterWeight(grams) 1066g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578808758Author Howard IbachFormat PaperbackPage Count 142Imprint Juju BooksPublisher Juju BooksWeight(grams) 200gDimensions(mm) 229mm * 152mm * 8mm

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780871550019Author Paul GiambarbaFormat PaperbackPage Count 146Imprint Capearts PublishingPublisher Capearts PublishingWeight(grams) 272gDimensions(mm)...

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and...

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999399002Author Adam PiernoFormat PaperbackPage Count 150Imprint SantyPublisher SantyWeight(grams) 154g

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries...

Provides what every writer needs to create powerful, strategic copy for multiple channels and platforms Content and Copywriting: The Complete Toolkit for Strategic Marketing is a one-stop resource for writers in all communications fields who want to hone...

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in...

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In...

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to...

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why,...