Advertising & Promotion

An explosive rejection of the myth of the counterculture in the most provocative book since No Logo. In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic...

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and...

Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to...

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.Veloso provides both timeless and cutting-edge methods to help content marketers achieve...

"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission." --Paul B. Brown...

Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996854603Author Heather LefevreFormat PaperbackPage Count 214Imprint I've Got the FeverPublisher I've Got the FeverWeight(grams) 295gDimensions(mm) 226mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781684113040Author Edward BernaysFormat PaperbackPage Count 174Imprint WWW.Snowballpublishing.comPublisher WWW.Snowballpublishing.comWeight(grams)...

A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members...

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as...

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732748804Author Bill SchleyFormat PaperbackPage Count 204Imprint N.W. WidenerPublisher N.W. WidenerWeight(grams) 263gDimensions(mm) 216mm * 140mm * 12mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996576062Author Barry SilversteinFormat PaperbackPage Count 272Imprint Guidewords PublishingPublisher Guidewords PublishingWeight(grams)...

Find and Network with the Right ProfessionalsYou know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou...

That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996576031Author Barry SilversteinFormat PaperbackPage Count 194Imprint Guidewords PublishingPublisher Guidewords PublishingWeight(grams) 152g

Based on Donald Miller's bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.Most business owners are blindly...

Jean-Paul Goude is one of the world's most brilliant and unorthodox imagemakers. This book assembles a collection of advertising artwork he created over a ten-year period for Galeries Lafayette, Paris's most celebrated department store. Around 150 works,...

If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say: Rethink. Rethink your priorities. Rethink your approach. And rethink your product in the process. Rethink is a...

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632652058Author Drew Eric WhitmanFormat PaperbackPage Count 240Imprint New Page Books,USPublisher Red Wheel/Weiser

Expand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you...

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781774854679Author Mark GlazerFormat PaperbackPage Count 192Imprint Zoe LawsonPublisher Zoe LawsonWeight(grams) 195gDimensions(mm) 203mm * 127mm * 10mm

The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you...

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780679740421Author Randall RothenbergFormat PaperbackPage Count 496Imprint Vintage BooksPublisher Random House USA IncWeight(grams) 408gDimensions(mm) 202mm...

This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success...

This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success...

Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576879122Author Thomas KemenyFormat HardbackPage Count 180Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788090713864Author Dominik KosorinFormat PaperbackPage Count 172Imprint Dominik KosorinPublisher Dominik KosorinWeight(grams) 172gDimensions(mm) 198mm *...

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the...

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988311923Author Ed HepburnFormat PaperbackPage Count 266Imprint Peter LevitanPublisher Peter LevitanWeight(grams) 358gDimensions(mm) 229mm * 152mm * 14mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780943249001Author Eric LefcowitzFormat PaperbackPage Count 298Imprint Retrofuture Products LLCPublisher Retrofuture Products LLCWeight(grams)...

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999399002Author Adam PiernoFormat PaperbackPage Count 150Imprint SantyPublisher SantyWeight(grams) 154g

thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788090713802Author Dominik KosorinFormat PaperbackPage Count 188Imprint Dominik KosorinPublisher Dominik KosorinWeight(grams) 191gDimensions(mm) 198mm *...