Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781944855369Author Edward L BernaysFormat PaperbackPage Count 142Imprint Adagio PressPublisher Adagio PressWeight(grams) 218gDimensions(mm) 229mm * 152mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781684113040Author Edward BernaysFormat PaperbackPage Count 174Imprint WWW.Snowballpublishing.comPublisher WWW.Snowballpublishing.comWeight(grams)...

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as...

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732748804Author Bill SchleyFormat PaperbackPage Count 204Imprint N.W. WidenerPublisher N.W. WidenerWeight(grams) 263gDimensions(mm) 216mm * 140mm * 12mm

Find and Network with the Right ProfessionalsYou know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou...

That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In...

Based on Donald Miller's bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.Most business owners are blindly...

Jean-Paul Goude is one of the world's most brilliant and unorthodox imagemakers. This book assembles a collection of advertising artwork he created over a ten-year period for Galeries Lafayette, Paris's most celebrated department store. Around 150 works,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978388379Author E. Haldeman-JuliusFormat PaperbackPage Count 272Imprint Angelican PressPublisher Angelican PressWeight(grams) 404gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632652058Author Drew Eric WhitmanFormat PaperbackPage Count 240Imprint New Page Books,USPublisher Red Wheel/Weiser

Expand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you...

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781774854679Author Mark GlazerFormat PaperbackPage Count 192Imprint Zoe LawsonPublisher Zoe LawsonWeight(grams) 195gDimensions(mm) 203mm * 127mm * 10mm

The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you...

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780679740421Author Randall RothenbergFormat PaperbackPage Count 496Imprint Vintage BooksPublisher Random House USA IncWeight(grams) 408gDimensions(mm) 202mm...

This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success...

Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788090713864Author Dominik KosorinFormat PaperbackPage Count 172Imprint Dominik KosorinPublisher Dominik KosorinWeight(grams) 172gDimensions(mm) 198mm *...

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the...

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988311923Author Ed HepburnFormat PaperbackPage Count 266Imprint Peter LevitanPublisher Peter LevitanWeight(grams) 358gDimensions(mm) 229mm * 152mm * 14mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780943249001Author Eric LefcowitzFormat PaperbackPage Count 298Imprint Retrofuture Products LLCPublisher Retrofuture Products LLCWeight(grams)...

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable...

thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788090713802Author Dominik KosorinFormat PaperbackPage Count 188Imprint Dominik KosorinPublisher Dominik KosorinWeight(grams) 191gDimensions(mm) 198mm *...

Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Advertising/Marketing) 2014.Book InformationISBN 9781451686579Author Jonah BergerFormat HardbackPage Count 256Imprint Simon &...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789389701012Author James Webb YoungFormat PaperbackPage Count 28Imprint Lector HousePublisher Lector HouseWeight(grams) 59gDimensions(mm) 234mm * 156mm * 2mm

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. Everywhere we turn, we are exhorted to spend money, join...

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse...

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to...

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead...

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and...

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780609807231Author James TwitchellFormat PaperbackPage Count 240Imprint Random House USA IncPublisher Random House USA IncWeight(grams) 340gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692120002Author Howard IbachFormat PaperbackPage Count 110Imprint Ibach Media Group LLCPublisher Ibach Media Group LLCWeight(grams) 159g

What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486486017Author John CaplesFormat PaperbackPage Count 256Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams) 280gDimensions(mm)...