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Graphis Protest Posters 2 by B Martin Pedersen
RRP: $69.65$48.47Graphis Poster Annual 2Throughout history, posters have served as a beacon of hope and change as they've encouraged the world to take the time to consider better outcomes and new ways of thinking. What started as communications to draw attention to... -
Influence: Powerful Communications, Positive Change by Adam Stones
RRP: $25.79$18.42When you want to change the world, how do you get the world on board?This is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for.It uniquely guides you through the Five Traits of Influence, step... -
Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry by Olga Mitterfellner 9781138323094
RRP: $43.85$38.70Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse... -
Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes by Ted Prodromou 9781599186405
RRP: $20.63$14.76Find and Network with the Right ProfessionalsYou know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou... -
"This Business has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story by Peter Bieler
RRP: $45.14$28.93"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission." --Paul B. Brown... -
Advanced Google AdWords by Brad Geddes
RRP: $41.28$27.10The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies... -
Adland: A Global History of Advertising by Mark Tungate 9780749464318
RRP: $38.69$32.03Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and... -
Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace by Brian Sheehan 9781576877319
RRP: $24.50$16.96Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576877319Author Brian SheehanFormat PaperbackPage Count 192Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 683g -
Blogging Made Easy by Gareth James 9781537450568
RRP: $8.54$7.66Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781537450568Author Gareth JamesFormat PaperbackPage Count 116Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
Mission: How the Best in Business Break Through by Nick Giles 9780241247068 [USED COPY]
RRP: $20.63$2.53In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as... -
Mission: How the Best in Business Break Through by Nick Giles 9780241247068
RRP: $20.63$17.79In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as... -
Ultimate Guide to Amazon Advertising by Timothy Seward 9781599186382
RRP: $20.63$14.24Expand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you... -
Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More by Grant Leboff
RRP: $30.95$30.70Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading... -
Sex in Advertising: Perspectives on the Erotic Appeal by Tom Reichert 9780805841183
RRP: $60.62$52.85Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers... -
The Art of the Pitch: Persuasion and Presentation Skills that Win Business by Peter Coughter 9780230120518
RRP: $29.66$21.52Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the... -
The Brandgym: A Practical Workout for Growing Brands in a Digital Age by David Taylor 9781910453360
RRP: $25.79$21.18thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is... -
Brand Sense: Sensory Secrets Behind the Stuff We Buy by Martin Lindstrom 9780749460570
RRP: $32.24$20.87That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In... -
Boomer Brands: Iconic Brands that Shaped Our Childhood by Barry Silverstein 9780996576031
RRP: $12.76$9.25Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996576031Author Barry SilversteinFormat PaperbackPage Count 194Imprint Guidewords PublishingPublisher Guidewords PublishingWeight(grams) 152g -
How to Close Every Sale by Joe Girard
RRP: $12.89$12.72Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780446389297Author GirardFormat PaperbackPage Count 195Imprint Little, Brown and CompanyPublisher Little, Brown & CompanyWeight(grams) 204g -
Youtube Growth Hacking: How to Drive Massive Traffic to Your Channel and Turn People Into Rabid Fans by Jeff Abston 9781985089020
RRP: $17.26$14.07Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781985089020Author Jeff AbstonFormat PaperbackPage Count 74Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get by Bill Glazer 9780982379301
RRP: $19.34$15.18Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982379301Author Bill GlazerFormat PaperbackImprint Morgan James Publishing llcPublisher Morgan James Publishing llcWeight(grams) 526gDimensions(mm) 231mm... -
Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate
RRP: $29.66$29.48Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they... -
Under Think It by Adam Pierno 9780999399002
RRP: $12.63$11.08Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999399002Author Adam PiernoFormat PaperbackPage Count 150Imprint SantyPublisher SantyWeight(grams) 154g -
Social Media Marketing 2019: Strategies to Become an Influencer with Facebook, Instagram, Youtube and Twitter, Grow Your Personal Brand Fast in 2019 and Beyond by Jack Gary 9781791540005
RRP: $19.84$16.36Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781791540005Author Jack GaryFormat PaperbackPage Count 180Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 200gDimensions(mm)... -
Twenty Ads That Shook The Worl by James Twitchell
RRP: $20.63$15.17Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780609807231Author James TwitchellFormat PaperbackPage Count 240Imprint Random House USA IncPublisher Random House USA IncWeight(grams) 340gDimensions(mm)... -
What is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders by Nick Kendall 9780749472627
RRP: $58.04$49.02What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20... -
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business by Nicki Krawczyk
RRP: $15.47$10.42Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781638079477Author Nicki KrawczykFormat PaperbackPage Count 158Imprint Rockridge PressPublisher Rockridge PressWeight(grams) 254gDimensions(mm) 216mm *... -
Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey Shaw 9780999518700
RRP: $24.45$16.11Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999518700Author Jeffrey ShawFormat PaperbackPage Count 200Imprint Jeffrey Shaw LLCPublisher Jeffrey Shaw LLCWeight(grams) 299gDimensions(mm) 229mm *... -
Ultimate Guide to Social Media Marketing by Eric Butow
RRP: $28.37$19.13Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to... -
Starting Your Career as an Interior Designer by Robert K. Hale
RRP: $19.34$15.89Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this... -
Image Makers: Advertising, Public Relations and the Ethos of Advocacy by Robert Jackall
RRP: $33.54$32.06Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. Everywhere we turn, we are exhorted to spend money, join... -
How to Write a Single-Minded Proposition: Five Insights on Advertising's Most Difficult Sentence. Plus Two New Approaches. by Howard Ibach 9780692120002
RRP: $12.89$11.30Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692120002Author Howard IbachFormat PaperbackPage Count 110Imprint Ibach Media Group LLCPublisher Ibach Media Group LLCWeight(grams) 159g -
Advertising, Promotion, and other aspects of Integrated Marketing Communications by J. Craig Andrews 9781337282659
$101.43Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER... -
The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand by Erik Du Plessis 9780749461256
RRP: $38.69$32.55The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current... -
Social Media Marketing 2019: Secret Strategies to Become an Influencer of Millions on Instagram, YouTube, Twitter, and Facebook While Advertising Your Personal Brand in 2018 and Beyond by Dave Welch 9781723909900
RRP: $25.74$20.06Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781723909900Author Dave WelchFormat PaperbackPage Count 176Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 195gDimensions(mm)... -
The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns by Robert W. Bly 9781599186603
RRP: $20.63$14.24The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead... -
The Psychology of Advertising by Bob M. Fennis
RRP: $61.91$54.45The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings... -
Driven: Inside BMW, the Most Admired Car Company in the World by David Kiley 9780471269205
RRP: $51.59$37.24Sorry no description is available for this book at this time. -
Strategic Advertising Management by Larry Percy
$72.38Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to... -
Think Like an Adman, Don't Act Like One by David Snellenberg
RRP: $19.34$13.34Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your ...