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Crafting a Successful Small Business: Making, marketing and merchandising by Joanne Dewberry
RRP: $12.90$8.84The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you... -
Advertising: A Very Short Introduction by Winston Fletcher
RRP: $11.60$8.32How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it... -
Advertising Media Workbook and Sourcebook by Larry D. Kelley
RRP: $79.97$69.67This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents... -
Copywrong to Copywriter: a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers by Tait Ischia
RRP: $12.89$8.41If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an... -
The Big Miss: How Organizations Overlook the Value of Emotions by Zhecho Dobrev 9781637422564
RRP: $29.61$21.99In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer... -
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising by Robert Heath
RRP: $33.48$29.67Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from... -
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch
RRP: $19.34$14.13A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members... -
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand by Craig Simpson 9781599185965
RRP: $19.34$12.75Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers... -
Advertising For Dummies by Gary Dahl
RRP: $19.34$13.16So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if... -
Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere by Brian Tracy 9780684824741
RRP: $24.50$15.56Focusing on the strategies, tactics and mental preparedness that sales people need, this work examines issues such as self-image and the concerns and emotional factors of the customer. It delineates in detail every aspect of the sales process, from... -
Limitless: Leadership that Endures by Ajaz Ahmed 9780091955045 [USED COPY]
RRP: $21.92$2.98There isn't a magic formula for better leadership. But there is an enduring philosophy behind the most inspiring leaders in business, past and present. It's one that has outlasted markets, currencies, meltdowns, revolutions and regime changes. Limitless... -
How to Start a Microbrewery: Be Your Own Boss, Make Good Money, and Craft Beer That You and Others Love by Cole Ferguson 9781099921551
RRP: $16.73$14.18Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781099921551Author Cole FergusonFormat PaperbackPage Count 168Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 127g -
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Diaz-Ortiz 9781400214969
RRP: $16.76$11.73Based on Donald Miller's bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.Most business owners are blindly... -
Branding For Dummies by Bill Chiaravalle 9781118958087 [USED COPY]
RRP: $28.37$3.42Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a... -
Branding For Dummies by Bill Chiaravalle 9781118958087
RRP: $28.37$18.78Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a... -
The Best Digital Marketing Campaigns in the World II by Damian Ryan 9780749469689
RRP: $34.82$28.99In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their... -
Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business by Ian Atkinson 9781907794148
RRP: $21.92$14.89An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital... -
Fashion Promotion: Building a Brand Through Marketing and Communication by Gwyneth Moore
RRP: $33.53$27.37Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand... -
The Rebel Sell: How The Counter Culture Became Consumer Culture by Joseph Heath 9781841126555
RRP: $19.34$12.64An explosive rejection of the myth of the counterculture in the most provocative book since No Logo. In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic... -
Integrity Selling for the 21st Century by Ron Willingham
RRP: $37.41$22.14"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to... -
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach 9781544512402
RRP: $25.79$21.56Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544512402Author Will LeachFormat PaperbackPage Count 260Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 331gDimensions(mm) 216mm... -
The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market by Michael Mogill 9781544512518
RRP: $23.21$19.87Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544512518Author Michael MogillFormat PaperbackPage Count 292Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 386gDimensions(mm)... -
Understanding Social Media: How to Create a Plan for Your Business that Works by Damian Ryan
RRP: $32.24$26.96Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to... -
Design Grow Sell: A guide to starting and running a successful gardening business from your home by Sophie Davies 9781908003393
RRP: $16.76$11.73This book is aimed at garden lovers and anyone keen to turn their gardening talent into a business. It's for those who, while stuck in an office, have always dreamed of making a living outdoors, for second career-ers who have a flair for gardening and... -
A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love by Matt MacNabb 9781473894174
RRP: $16.76$11.73We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the... -
Brain Surfing: The Top Marketing Strategy Minds in the World by Heather Lefevre 9780996854603
RRP: $21.92$16.10Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996854603Author Heather LefevreFormat PaperbackPage Count 214Imprint I've Got the FeverPublisher I've Got the FeverWeight(grams) 295gDimensions(mm) 226mm... -
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability by Darren Bridger
RRP: $32.24$26.96COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including... -
The Naming Book: 5 Steps to Creating Brand and Product Names that Sell by Brad Flowers
RRP: $19.34$12.75NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name... -
Making Ads Pay: Timeless Tips for Successful Copywriting by John Caples 9781607965664
$12.93Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781607965664Author John CaplesFormat PaperbackPage Count 258Imprint www.bnpublishing.comPublisher www.bnpublishing.comWeight(grams) 349gDimensions(mm) 229mm... -
Facebook Advertising For Dummies by Paul Dunay
RRP: $28.37$19.30Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively... -
Dark Alley Marketing: An indie game developer's roadmap to the dark side of marketing by Steven Long
RRP: $7.73$6.99Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781981059096Author Steven LongFormat PaperbackPage Count 104Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 141gDimensions(mm)... -
Mad Men & Bad Men: What Happened When British Politics Met Advertising by Sam Delaney 9780571312382
$7.92How did a bunch of unelected, unaccountable admen end up running British politics? Sam Delaney wanted to find out more about the strange relationship between British politics and advertising. What happened when a rag-tag band of scruffs and... -
Personal Branding: How to Brand Yourself Online Using Social Media Marketing and the Hidden Potential of Instagram Influencers, Facebook Advertising, YouTube, Twitter, Blogging, and More by Matt Golden 9781950922727
RRP: $25.76$15.96Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950922727Author Matt GoldenFormat PaperbackPage Count 98Imprint Bravex PublicationsPublisher Bravex PublicationsWeight(grams) 154gDimensions(mm) 229mm *... -
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World by Frederick Allen 9781504019859
RRP: $28.32$23.57A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent... -
The Secrets to Growing a Successful Youtube Gaming Channel: Your Blueprint for Success by St Petr 9781530710492
RRP: $25.79$20.70Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781530710492Author St PetrFormat PaperbackPage Count 168Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less. by Bill Schley 9781732748804
RRP: $21.87$15.84Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732748804Author Bill SchleyFormat PaperbackPage Count 204Imprint N.W. WidenerPublisher N.W. WidenerWeight(grams) 263gDimensions(mm) 216mm * 140mm * 12mm -
A Big Life in Advertising by Mary Lawrence 9780743245869
RRP: $25.79$19.26Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743245869Author LawrencePage Count 320Imprint Simon & SchusterPublisher Simon & Schuster -
Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, and Your Customers by Jeff Cox 9780684856018
RRP: $16.76$15.98An imaginative approach to teaching sales techniques follows Max, the inventor of the wheel, on an illuminating journey to market and sell his new invention. Reprint. 40,000 first printing.Book InformationISBN 9780684856018Author Jeff CoxFormat... -
Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More by David Garfinkel 9781683501459
RRP: $14.18$11.03IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket... -
The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism by Thomas Frank 9780226260129
RRP: $24.51$20.90An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated...