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The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment by John Lee Dumas
RRP: £20.00£13.34It's time to achieve your financial dreams with a 17-step roadmap to guide your journey to financial, location, and lifestyle freedom. Get rid of fear and doubts and say hello to your version of uncommon success!Based on thousands of interviews from John... -
Designing Brands: A Collaborative Approach to Creating Meaningful Identities by gestalten 9783967041224
RRP: £35.00£24.29Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783967041224Author gestaltenFormat HardbackPage Count 272Imprint gestaltenPublisher Die Gestalten Verlag -
Contagious: Why Things Catch on by Jonah Berger
RRP: £18.99£11.34Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451686586Author Jonah BergerFormat PaperbackPage Count 256Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 211mm *... -
Junior: Writing Your Way Ahead in Advertising by Thomas Kemeny
RRP: £28.99£19.20Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576879122Author Thomas KemenyFormat HardbackPage Count 180Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S. -
Facebook Marketing and Advertising for Small Business Owners in 2019: Discover How to Optimize the Money You Spend on Facebook And Get Maximum Results By Using Proven ROI Methods by Mark Warner 9781092375733
RRP: £14.95£12.91Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781092375733Author Mark WarnerFormat PaperbackPage Count 184Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 277gDimensions(mm)... -
SEO for Business 2019: Step-by-Step Beginners Guide to Growth using Search Engine Optimization, Google Analytics, Adwords, and other Marketing Strategies by Alexander Morgan 9781790826452
RRP: £19.95£16.03Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781790826452Author Alexander MorganFormat PaperbackPage Count 154Imprint Independently PublishedPublisher Independently PublishedWeight(grams)... -
Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing by Peter Fisk 9781118956977
RRP: £27.99£18.59Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought... -
Social Media Marketing and Advertising for Your Personal Brand in 2019: How To Avoid Beginner Mistakes and Hack Your Facebook, Instagram, Youtube, LinkedIn and Ads for Massive Growth and Profit by A Steel 9781092445153
RRP: £14.95£12.58Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781092445153Author A SteelFormat PaperbackPage Count 166Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 249gDimensions(mm)... -
Introduction to Programmatic Advertising by Dominik Kosorin 9788026096115
RRP: £18.99£12.45Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788026096115Author Dominik KosorinFormat PaperbackPage Count 152Imprint Dominik KosorinPublisher Dominik KosorinWeight(grams) 154gDimensions(mm) 198mm *... -
A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money by Shailin Dhar 9781398609693
RRP: £97.00£80.42How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With... -
How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing by Dave Patten 9780749451455 [USED COPY]
RRP: £14.99£2.64Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How... -
Our Master's Voice: Advertising by James Rorty
RRP: £20.00£15.74Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781951399009Author James RortyFormat PaperbackImprint Mediastudies.PressPublisher Mediastudies.Press -
The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
RRP: £15.99£12.28Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591844426Author John JantschFormat PaperbackPage Count 256Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 252gDimensions(mm) 217mm * 142mm *... -
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson
RRP: £22.95£15.91You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of... -
Advertising and Promotion by Chris Hackley
RRP: £57.99£47.44Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the... -
Business Psychology and Organizational Behaviour by Eugene McKenna 9781138182646
RRP: £61.99£53.61Business Psychology and Organizational Behaviour introduces principles and concepts in psychology and organizational behaviour with emphasis on relevance and applications. Well organised and clearly written, it draws on a sound theoretical and applied... -
Decoding Advertisements: Ideology and Meaning in Advertising by Judith Williamson 9780714526157 [USED COPY]
RRP: £18.95£1.98Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780714526157Author Judith WilliamsonFormat PaperbackPage Count 180Imprint Marion Boyars Publishers LtdPublisher Marion Boyars Publishers LtdWeight(grams)... -
Decoding Advertisements: Ideology and Meaning in Advertising by Judith Williamson 9780714526157
RRP: £18.95£12.60Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780714526157Author Judith WilliamsonFormat PaperbackPage Count 180Imprint Marion Boyars Publishers LtdPublisher Marion Boyars Publishers LtdWeight(grams)... -
Scientific Advertising by Claude Hopkins 9781603866361
£5.87Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781603866361Author Claude HopkinsFormat PaperbackPage Count 88Imprint Merchant BooksPublisher Merchant Books -
Making Ads Pay: Timeless Tips for Successful Copywriting by John Caples 9780486486017
RRP: £13.49£9.02Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486486017Author John CaplesFormat PaperbackPage Count 256Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams) 280gDimensions(mm)... -
New Branding by Gestalten
RRP: £35.00£24.29Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783967040050Author GestaltenFormat HardbackPage Count 256Imprint gestaltenPublisher Die Gestalten Verlag -
Storyselling for Financial Advisors: How Top Producers Sell by Scott West 9780793136643
£32.85Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable... -
Reality in Advertising by Rosser Reeves 9780982694145
RRP: £14.95£9.31Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982694145Author Rosser ReevesFormat PaperbackPage Count 172Imprint Widener ClassicsPublisher Widener Classics -
Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories by Richard Myers
RRP: £20.00£19.20This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success... -
Creating Passion Brands: How to Build Emotional Brand Connection with Customers by Helen Edwards 9780749447625
RRP: £29.99£24.83At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing... -
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy by Dominik Kosorin 9788090713802
RRP: £16.99£12.68Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788090713802Author Dominik KosorinFormat PaperbackPage Count 188Imprint Dominik KosorinPublisher Dominik KosorinWeight(grams) 191gDimensions(mm) 198mm *... -
Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst
RRP: £20.99£14.19"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews... -
Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business by Alison Lowe
RRP: £29.99£24.83Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a... -
Event Design Handbook: Systematically Design Innovative Events Using the #EventCanvas by Roel Frissen
RRP: £29.99£22.03Some of the most life-changing connections are made at events. But if you can't design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to... -
101 Things I Learned in Advertising School by Matthew Frederick
RRP: £15.99£10.93Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780451496713Author Matthew FrederickFormat HardbackPage Count 216Imprint Three Rivers PressPublisher Random House USA Inc -
Mad Men & Bad Men: When British Politics Met Advertising by Sam Delaney
RRP: £9.99£6.70How did a bunch of unelected, unaccountable admen end up running British politics?What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and... -
Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell by Al Lautenslager
RRP: £13.99£9.26Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including... -
Advertising Theory by Shelly Rodgers
RRP: £37.99£33.78Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast... -
Fashion Brands: Branding Style from Armani to Zara by Mark Tungate
RRP: £24.99£19.99Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford,... -
Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead 9780062206480
RRP: £20.00£19.09Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand... -
Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez 9781398610088
RRP: £24.99£20.90FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty,... -
The Zoo by Jamie Mollart 9781913207717
RRP: £9.99£7.11'Of course it's a bloody lie. It's an advertising campaign.' James Marlowe has a gift for selling people things they don't need. As he strives to meet the demands of rival colleagues, amoral clients and his young family, James has to raise his game. A... -
Digital PR by Danny Whatmough
RRP: £16.99£14.61Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through... -
The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar by Erik Huberman 9781631957017
RRP: £11.95£8.97Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad.According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful... -
All about Penguins: Discover Life on Land and in the Sea by Dyan DeNapoli
RRP: £7.99£5.50Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781647397555Author Dyan DenapoliFormat PaperbackPage Count 54Imprint Rockridge PressPublisher Rockridge PressWeight(grams) 136gDimensions(mm) 203mm * 203mm...